The ever changing rules and regulations, coupled with the volatile healthy
foods market, ensures that the manufacturer, distributor and retailer must define
their
field of enquiry. Branding Healthy Foods: Organic, functional & whole foods,
a new management report by Reuters Business Insight, focuses on three key areas:
organic, functional and whole foods. Although each area is competing for the
same consumer sector, each of these categories is highly distinctive and exclusive.
The report explores the legal definitions and background to each group, following
current brands and predicting future trends. UK and other European markets are
analysed and discussed in depth, with additional guidance for the US, Canadian
and Japanese markets. Branding Healthy Foods: Organic, functional & whole
foods
will provide:
• Current market drivers and limitations of the healthy foods market with
best practices and breakdowns to tackle this volatile market.
• Analysis of traditional and innovative healthy foods, uncovering existing
and future strategies for branding and packaging.
• Hot issues in 2001 and beyond, such as the increasing of organic sales
by 50%, genetic modification and ailments being associated with healthy foods.
• Company profiles: case studies and overviews of the leading players
in the healthy food market.
• A comprehensive up to date industry opinion survey from the leading
100 companies in the healthy food industry.
Benefit from over 150 pages of expert insight and analysis, that will enable
you to:
• Stay one step ahead, by discovering how public policy and legal restrictions
will adversely effect some healthy foods.
• Increase revenues by gaining an insight into the future outlook for
healthy foods and uncovering issues such as niche markets & the effects
of over pricing.
• Improve long term success by understanding the consumer, who's decreasing
brand loyalty makes longer term success more difficult.
• Differentiate your brand from regular foods now and in the future, through
effective packaging and branding strategies.
• Increase market share by discovering the opportunities that lie for
healthy food brands.
