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| Commerce électronique > Etude de marché sectorielle |
| Best Practice B2C eCommerce in Food and Drink: Online Strategies to meet the demand of your consumers |
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€ 816,66 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Décembre 2001 |
Taille du document : |
194 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Best Practice B2C eCommerce in Food and Drink: Online Strategies to meet the demand of your consumers |
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The key to successful eCommerce for the food and drink industry lies in linking
manufacturers' marketing and promotional skills with retailers' transactional
and fulfillment expertise. Best Practice B2C eCommerce in Food and Drink: Online
strategies to meet the demand of your consumers, a new management report by
Reuters Business Insight, providing a complete overview of the eCommerce market
within food and drinks markets. The report examines the retailing, fulfillment,
implementation and cost, marketing mix, technology and legal factors fuelling
the food and drink eCommerce market. By analysing the purchasing behaviour of
the consumer, their requirements and why they purchase online, the report examines
opportunities for co-existence between sites and the latest hot issues such
as mutlti-channel marketing. Best Practice B2C eCommerce in Food and Drink:
Online strategies to meet the demand of your consumers will provide:
• An industry opinion survey of 4000 leading executives worldwide with
responses from food, drink and ingredients manufacturers as well as retailers,
wholesalers and distributors.
• Best practice case studies such as Tesco.com and Unilever,enabling successful
strategy formulation for challengingaspects of food retailing, e.g. fulfilment.
• A benchmark for evaluating and formulating current and future marketing
strategies, derived from essential marketingand branding issues.
• Breakdowns and guidance for addressing consumerconcerns about privacy
and security, the impact of firstmoverrisks and how to minimise future failures.
Benefit from over 150 pages of expert insight and analysis, enabling you to:
• Increase your market share, by benchmarking the performance of ‘best
of breed’ examples, from global sites in the US and Europe.
• Forecast food and drink market growth to 2005.
• Predict consumer opinion and the ways in which trust and confidence
towards the internet can be established to strengthen customer care.
• Understand the role of ancillary services, particularly logistics companies,
in influencing the likelihood of profitability.
• Gain an upper hand over competitors by evaluatingmutli-channel marketing
and reaching increasingly fragmented audiences.
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CHAPTER 1: OVERVIEW OF FOOD AND DRINK eCOMMERCE MARKETS
CHAPTER 2: IMPLEMENTATION AND COSTS
The cost of fulfillment and buying direct
CHAPTER 3: TECHNOLOGY AND LEGAL ISSUES
Channels to market - the new media
Case Study: Thorntons Chocolates
Case Study: Taste (Carlton Food -Network/J Sainsbury)
Case Study: Green Hills Farms
CHAPTER 4: RETAILING
The Shoppers: ASDA, Iceland, Ocado,
Safeway, Sainsbury's, Somerfield,
Tesco and Waitrose
Case Study: Tesco.com
Case Study: LeShop.ch
Case Study: Electricfood
Case Study: Webvan
www.WhyRunOut.com
CHAPTER 5: FULFILLMENT
Case Study: Food Ferry
CHAPTER 6: THE MARKETING MIX
Case Study: Unilever
Case Study: Sharwood's
Case Study: Expatshopping.com
Case Study: H J Heinz
CHAPTER 7: INDUSTRY OPINION SURVEY
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