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Beauté - Santé - Hygiène > Etude de marché sectorielle
 Wellbeing: A cross category approach to nutrition, health and beauty
€ 816,66
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Janvier 2001
Taille du document :
162
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Wellbeing: A cross category approach to nutrition, health and beauty

As consumers are demanding products that satisfy multiple health concerns,
 

 
industry boundaries are becoming increasingly blurred so that the previously
 

 
separate categories of medicine, nutrition and beauty are now interlinked. Wellbeing:
 

 
A cross category approach to Health, Nutrition and Beauty is a new management
 

 
report by Reuters Business Insight, providing you with a complete understanding
 

 
of the underlying dynamics driving the Wellbeing trend, as well as it's impact
 

 
across the fast moving consumer goods industry.


 

 

The report defines Wellbeing and the push and pull factors determining it's
 

 
growth. Discover the opportunities and constraints that are present in the food,
 

 
drinks and cosmetics industry and identify the best practices in new product
 

 
development and successful retail strategies.


 

 

Wellbeing: A cross category approach to Health, Nutrition

 

 
and Beauty will provide:

 

 
• Comprehensive analysis of hundreds of new product

 

 
launches between July 2000 and September 2001,

 

 
categorized by trend.

 

 
• Evaluation of the markets of France, Germany,

 

 
Netherlands, Spain, Sweden, UK and USA, plus top-level

 

 
data and trends for the fastest growing product segments.

 

 
• Current growth data for each country by health concern:

 

 
- Physical Wellbeing: food as medicine, organic food sales

 

 
and sales of vitamins, minerals and supplements.

 

 
- Mental Wellbeing: anti-depressants, herbal remedies and

 

 
aromatherapy.

 

 
- External beauty: overall trends as well as growth of

 

 
cosmeceuticals.


 

 

Benefit from over 150 pages of expert insight and analysis,

 

 
enabling you to:

 

 
• Reach your consumers more effectively by understanding

 

 
the optimum channels to market.

 

 
• Increase your market share by pinpointing the highest

 

 
growth opportunites and understanding the evolution and

 

 
future direction of the Wellbeing market to 2005.

 

 
• Benchmark the performance of leading players from

 

 
detailed case-studies, examining mainstream and fast growth

 

 
segments.

 

 
• Gain insights to the views and future direction of your

 

 
peers from a comprehensive industry opinion survey.

 

 
• Discover the demographic profile of the Wellbeing

 

 
consumer and be able to cross tabulate entry strategy with

 

 
existing and potential target groups.


 

EXECUTIVE SUMMARY

CHAPTER 2: THE WELLBEING CONCEPT

Defining wellbeing

CHAPTER 3: MARKET DYNAMICS

What is fuelling growth of wellbeing

products?

Push factors

Pull factors

Who are the wellbeing consumers?

What are they buying?

Food as medicine

Mental wellbeing

Beauty

Beyond health and beauty

CHAPTER 4: CATEGORY INNOVATION

New product launches by category

Examples of innovative products

CHAPTER 5: DELIVERING WELLBEING

The wellbeing channels to market

CHAPTER 6: CASE STUDIES

Red Bull GmbH: Red Bull

South Beach Beverage Co: SoBe

Performance Brands: Beauty Bites

CHAPTER 7: INDUSTRY SURVEY

CHAPTER 8: CONCLUSIONS

CHAPTER 9: APPENDIX


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