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| Beauté, Santé, Hygiène > Etude de marché sectorielle |
| Wellbeing: A cross category approach to nutrition, health and beauty |
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€ 816,66 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Janvier 2001 |
Taille du document : |
162 |
Autres informations : |
Description , Table des matières |
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| 42 pages | Juillet 2004 | Anglais
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| Main
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wellbeing,personal care,recycling,waste management
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market definition,market outlook, |
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australia |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Wellbeing: A cross category approach to nutrition, health and beauty |
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As consumers are demanding products that satisfy multiple health concerns,
industry boundaries are becoming increasingly blurred so that the previously
separate categories of medicine, nutrition and beauty are now interlinked. Wellbeing:
A cross category approach to Health, Nutrition and Beauty is a new management
report by Reuters Business Insight, providing you with a complete understanding
of the underlying dynamics driving the Wellbeing trend, as well as it's impact
across the fast moving consumer goods industry. The report defines Wellbeing and the push and pull factors determining it's
growth. Discover the opportunities and constraints that are present in the food,
drinks and cosmetics industry and identify the best practices in new product
development and successful retail strategies. Wellbeing: A cross category approach to Health, Nutrition
and Beauty will provide:
• Comprehensive analysis of hundreds of new product
launches between July 2000 and September 2001,
categorized by trend.
• Evaluation of the markets of France, Germany,
Netherlands, Spain, Sweden, UK and USA, plus top-level
data and trends for the fastest growing product segments.
• Current growth data for each country by health concern:
- Physical Wellbeing: food as medicine, organic food sales
and sales of vitamins, minerals and supplements.
- Mental Wellbeing: anti-depressants, herbal remedies and
aromatherapy.
- External beauty: overall trends as well as growth of
cosmeceuticals. Benefit from over 150 pages of expert insight and analysis,
enabling you to:
• Reach your consumers more effectively by understanding
the optimum channels to market.
• Increase your market share by pinpointing the highest
growth opportunites and understanding the evolution and
future direction of the Wellbeing market to 2005.
• Benchmark the performance of leading players from
detailed case-studies, examining mainstream and fast growth
segments.
• Gain insights to the views and future direction of your
peers from a comprehensive industry opinion survey.
• Discover the demographic profile of the Wellbeing
consumer and be able to cross tabulate entry strategy with
existing and potential target groups.
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EXECUTIVE SUMMARY
CHAPTER 2: THE WELLBEING CONCEPT
Defining wellbeing
CHAPTER 3: MARKET DYNAMICS
What is fuelling growth of wellbeing
products?
Push factors
Pull factors
Who are the wellbeing consumers?
What are they buying?
Food as medicine
Mental wellbeing
Beauty
Beyond health and beauty
CHAPTER 4: CATEGORY INNOVATION
New product launches by category
Examples of innovative products
CHAPTER 5: DELIVERING WELLBEING
The wellbeing channels to market
CHAPTER 6: CASE STUDIES
Red Bull GmbH: Red Bull
South Beach Beverage Co: SoBe
Performance Brands: Beauty Bites
CHAPTER 7: INDUSTRY SURVEY
CHAPTER 8: CONCLUSIONS
CHAPTER 9: APPENDIX
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PPLSEN
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