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Boulangerie - Pâtisserie > Etude de marché sectorielle
 Future Innovations In Bakery: The mega trends of Convenience, Health and Indulgence
€ 816,66
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Janvier 2001
Taille du document :
182
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Future Innovations In Bakery: The mega trends of Convenience, Health and Indulgence

Intense competition within the bakery market, combined with evolving consumer
 

 
expectations has continued to drive innovation, particularly in health and convenience.
 

 
Future innovations in Bakery: The mega trends of Convenience, Health and Indulgence
 

 
is a new management report by Reuters Business Insight, providing a complete
 

 
overview of the global bakery market. The report examines the main drivers in
 

 
the industry; consumers, manufacturers, retailers and distributers, as well
 

 
as revealing the product, country and category opportunities in great depth.
 

 
The report features two special chapters on ‘organic bakery’ and ‘on-the-go
 

 
consumption’, revealing niche opportunities and providing successful strategies
 

 
for your product or service. Hot Issues, such as ‘cross-category positioning’,
 

 
will show and prepare you for the threats and opportunities that exist in the
 

 
global bakery market. Future Innovations in Bakery: The mega trends of Health,
 

 
Convenience and Indulgence will provide:

 

 


 

 
• An industry opinion survey of over 100 leading bakery industry players
 

 
worldwide, from ingredients companies and manufacturers to retailers and foodservice
 

 
outlets.

 

 


 

 

• Sector by sector analysis of the bakery markets of Europe, US and Asia
 

 
Pacific with the fastest growing emerging markets.

 

 


 

 

• Current and forecast growth data for all countries across:

 

 


 

 

- Bread markets; bread and rolls, bread substitutes

 

 
- Cereal markets; breakfast cereals and cereal bars

 

 
- Biscuit markets; savoury and sweet biscuits

 

 
- Morning goods; cakes and pastries


 

 

Benefit from over 150 pages of expert insight and analysis, enabling you to:

 

 


 

 

• Increase your market share, by pinpointing the highest growth opportunites
 

 
and understanding the evolution and future direction of the bakery market to
 

 
2006.

 

 


 

 

• Understand the role of the consumer in driving innovation, as well as
 

 
a comprehensive analysis of the changing consumer purchasing patterns in the
 

 
last five years.

 

 


 

 

• Win puchasing decisions and increase your margins by staying ahead of
 

 
the competition, by exploiting niche opportunities such as ‘super-premium’
 

 
indulgence.

 

 


 

 

• Assess the potential impact of technological advances in the bakery
 

 
market.


 

CHAPTER 1: EVOLUTION OF THE BAKERY MARKET

Consumer drivers - the mega-trends

Manufacturer drivers

Retailer and distribution drivers

Implications for the bakery industry

CHAPTER 2: PRODUCT, COUNTRY AND CATEGORY OPPORTUNITIES

Product

Category

Country

Fastest growing developed markets

Key trends

France, Germany, Italy, Spain, UK, US,

Japan and Australia

Top 10 fastest growing markets

CHAPTER 3: ON-THE-GO CONSUMPTION

Drivers of on-the-go consumption

'On-the-go' country assessment

'On-the-go' bakery market

Developing a strategy for 'on-the-go'

bakery products

CHAPTER 4: ORGANIC BAKERY

Defining organics

Market overview

Organic market drivers

Organic bakery products

Developing a strategy for organic

bakery products

CHAPTER 5: SURVEY RESULTS

Product upgrading and true innovation

Key consumer groups and eating

occasions

Opportunities

Future packaging

CHAPTER 6


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