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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Mobile Telecom Strategies in Europe: Identifying the Risk |
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€ 816,66 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Novembre 2001 |
Taille du document : |
132 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Mobile Telecom Strategies in Europe: Identifying the Risk |
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The mobile market in Europe is in turmoil - 3G debts may lead to massive casualties
amongst operators and new technologies are appearing every day. However, there
is no consensus of opinion as to which new applications are required in the
future. Combined with varying national and European regulatory influences, this
mix of opinions makes it difficult to identify the future direction of the market
and pinpoint realistic opportunities. Mobile Telecom Strategies in Europe: Identifying
the Risk, a new report by Reuters Business Insight, provides a detailed overview
of the mobile telecommunications industry and the key issues facing the market.
The report provides you with a comprehensive analysis of the commercial and
technical impacts of regulation enabling you to identify the technology choices
available for implementing solutions to meet user needs. Mobile Telecom Strategies
in Europe provides you with:
• In depth analysis of the Mobile Telecoms market, including
- Person-to-person voice telephony
- Person-to-person text message transfer
- Electronic transfer of information (using a portable terminal connected via
a radio link to a core terrestrial network.)
• Evaluation of the markets of Western and Southern Europe, Central and
Eastern Europe and the Nordic region.
• SWOT analysis of the mobile network technologies, separating hype from
reality. Benefit from over 150 pages of expert insight and analysis, this report
will enable you to:
• Identify key market trends in the mobile telecommunications industry
• Assess how organisations will influence the market, such as nation regulators
and standards bodies
• Evaluate the multiplicity of technologies available and establish appropriate
strategies
• Understand the impact of technological development on competitive dynamics
• Explore suitable funding options to fit with your overall business plan
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Introduction
CHAPTER 1: INTRODUCTION
Definitions
The mobile telecoms market in Europe
Market overview
Major challenges
CHAPTER 2: CELLULAR SERVICES MARKET
2G services
GSM market statistics
Subscriber numbers
Penetration
Prepay vs. contract subscriptions
Pre-paid subscriber accounting
GSM competing companies
CHAPTER 3: PAMR SERVICES MARKET
Analogue services
Digital services
PAMR market statistics
Competing companies
CHAPTER 4: MOBILE SATELLITE SERVICES MARKET
CHAPTER 5: PAGING AND MOBILE DATA SERVICES MARKET
The mobile packet data market
CHAPTER 6: FUTURE FOCUS
The changing value chain for mobile
Evolution of customer needs
Technical innovation
Regulatory changes
Globalization
Managing the risk
CHAPTER 7: APPENDIX
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PPLSEN
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