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| Radio - Télévision > Etude de marché sectorielle |
| Interactive Television in Europe: Beyond digital broadcasting |
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€ 816,66 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Novembre 2001 |
Taille du document : |
176 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Interactive Television in Europe: Beyond digital broadcasting |
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The belief that success in the Internet marketplace will automatically result
in success in the Digital TV marketplace is misplaced. The technologies are
very different, the consumer's behaviour will be different and the scope of
products and services will be even more diverse. Success will depend upon an
understanding of traditional broadcasting, the building on current strengths
in the internet and traditional marketplaces and ultimately a greater understanding
of the customer.
Interactive Television In Europe: Beyond digital broadcasting is the report
for the prospective digital market player. This report will introduce you to
digital television in Europe, examine the technology involved and provide practical
strategies and guidance to ensure successful entry into the digitial marketplace.
Interactive Television In Europe: Beyond digital broadcasting provides you with:
• An introduction to Digital Television describing its’ mass market
penetration throughout Europe, the factors that will make it a success and the
elements that make it a vital business channel
• A synopsised profile of the key European markets including, general demographic
information, take up of consumer goods, legislation and the regulatory environment
• Guides to enhancing video, data and audio content, the area of interactivity
and the internet experience
• An evaluation of the services and offerings of DTV including advertising,
games, public services, learning, and communications Benefit from over 130 pages of expert insight and analysis, enabling you to:
• Analyse the projected growth of digital TV and t-commerce
• Develop successful marketing strategies by understanding how consumers
will use digital TV and how this compares to current and future Internet usage
trends
• Evaluate the potential success of your organisation in the digital marketplace
• Produce high impact, interactive content for digital TV and understand
how it differs from on-line content
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CHAPTER 1: INTRODUCTION TO INTERACTIVE TELEVISION
Why Digital TV Is Important
CHAPTER 2: THE TECHNOLOGY OF INTERACTIVE TELEVISION
The Applications
Programming Interface - API
Conditional Access System
The Smart Card
Set-Top Boxes
The Return Channel
Electronic Programme Guide
CHAPTER 3: INTERACTIVE CONTENT IN THE DIGITAL AGE
CHAPTER 4: INTERACTIVE TELEVISION SERVICES
Advertising - More Than Brand Awareness
Advertising Models
T-commerce & T-banking
Interactive Gaming
Public & Government
Services
Services For The Future
CHAPTER 5: REVENUE GENERATION
European Market
Development To 2005
Digital television value chain
Revenue streams
CHAPTER 6: INTERACTIVE TELEVISION STRATEGIES
The Impacts of Digital Television
Identifying the impacts on
your organisation
The Evolution of Services
APPENDIX A - EUROPEAN COUNTRY PROFILES
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