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The report delivers important market data of the actual market development in total and per segment as well as market shares of the Top 30 manufacturers and market forecasts for the following three years. The study is delivered in english.

The market for Commercial Fitness Equipment in Western Europe continues to grow. With 3.5% in quantity and 5.1% in value due to an increase in average prices, the growth rates are noticeably moderate, but the development is going in the right direction. As a result of increasing market saturation and rising competition, the Fitness market grew, somewhat conservatively, by 5,1% in 2005. The currently sluggish economic development in most of the Western European countries, which in turn influences private consumption and disposable income, are factors which will prohibit a large increase in the next few years. Nevertheless, there is reason for hope. A healthy lifestyle and physical well-being has never been as important as it is now. At the same time, consumer behaviour trends are changing in such a quick way that Fitness centres are trying to make the newest equipment available to their customers. The replacement cycle of equipment will consequently become shorter. These developments offer ample growth potential for the coming years. The largest commercial fitness market in Europe is Germany, followed by Great Britain and Italy. The European market is dominated by both Technogym and Life Fitness, followed at a distance by Johnson Health Tech. These three manufacturers share 43,4% of the total market volume.

MARKET STRUCTURE AND INTRODUCTION

EXECUTIVE SUMMARY

MARKET DRIVERS
presentation of the most important economic incluencing factors on the fitness market as well as analysis of the statistic data;

TOTAL MARKET ANALYSIS
all the data is delivered from 2002 till the last business year as well as forecasts for the next three years:
total market development: in quantity, value and prices;

product groups: in quantity and value;
regions: in quantity and value;
distribution channels: in quantity and value;

product groups
- cardiovascular systems
- strength systems
- medical systems

regions:
- Austria & Switzerland
- Benelux (Belgium, Netherlands, Luxembourgh)
- France
- Germany
- Italy
- Northern Europe (Sweden, Finland, Denmark, Norway)
- Spain & Portugal
- UK & Ireland

distribution channels
- professional dealers
- e-commerce & teleshopping
- direct sales

COMPETITION ANALYSIS
Market shares of the TOP players total (in quantity and value), per product group (in quantity and value) and per region (in quantity and value) for the years 2004 and 2005. Market shares by distribution channels are deliverd in quantity for 2005.

The data is presented in Power-Point charts and delivered as an pdf-file.