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The report delivers important market data of the actual market development in total and per segment as well as market shares of the Top 20 manufacturers and market forecasts for the following three years. The study is delivered in english.

The total home fitness market in Western Europe increased by 5.0% in value in comparison to 2004. The increase was higher in quantity, reaching 5.8%. Some general social trends and economic factors are indicating accelerated market growth in the near future:
Within the last few years, visits to fitness clubs have become an increasing part of everyday life in Western Europe. Thus more and more consumers are familiar with fitness and the various types of equipment, which stimulates the purchase of fitness equipment for home use.
At the same time, price-conscious consumers are recognising that the purchase of home fitness equipment is cheaper in the long run than the fees payable at most fitness centres. Additionally, disposable income has decreased because inflation and living costs have risen more than the wages of most occupational groups. Unemployment or the fear of job loss has risen in Western Europe. Hence, to reduce expenditure, an increasing amount of former fitness members will switch to doing fitness at home. The majority of fitness sales in 2005 were cardiovascular products with of a share of 69.5% and the rest were diverse strength systems for home use, such as benches and multi stations. The Top 5 - Icon, Kettler, Nautilus, Johnson, and the Accell Group with its brands Tunturi and Bremshey, account for over 47% of the Western European market. Apart from the top players in the home fitness market, there is a large range of small local heroes. Market concentration is rising within Europe. In 2004, the Top 10 accounted for a market share of 54.0% in value. This percentage climbed to 56.2% in 2005 and the trend is expected to continue. In addition, cheap products from the Far East are congesting the market. Thus, the risk of takeovers is rising, particularly for the smaller producers in Europe.

MARKET STRUCTURE AND INTRODUCTION

EXECUTIVE SUMMARY

MARKET DRIVERS
presentation of the most important economic incluencing factors on the fitness market as well as analysis of the statistic data;

TOTAL MARKET ANALYSIS
all the data is delivered from 2002 till the last business year as well as forecasts for the next three years:
total market development: in quantity, value and prices;

product groups: in quantity and value;
regions: in quantity and value;
distribution channels: in quantity and value;

product groups
- cardiovascular systems
- strength systems

regions:
- Austria & Switzerland
- Benelux (Belgium, Netherlands, Luxembourgh)
- France
- Germany
- Italy
- Northern Europe (Sweden, Finland, Denmark, Norway)
- Spain & Portugal
- UK & Ireland

distribution channels
- retailers (selling to end-user)
- distributors (professional dealers selling to retailers)
- e-commerce & teleshopping
- direct sales

COMPETITION ANALYSIS
Market shares of the TOP players total (in quantity and value), per product group (in quantity and value) and per region (in quantity and value) for the years 2004 and 2005. Market shares by distribution channels are deliverd in quantity for 2005.

The data is presented in Power-Point charts and delivered as an pdf-file.