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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in South Korea. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in South Korea increased between 1999-2004, growing at an average annual rate of 8.08%.

The leading company in the market in 2004 was Unilever. The second-largest player was LVMH Moet Hennessy Louis Vuitton SA with Pacific Corporation in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

CHAPTER 1 INTRODUCTION 15
What is this report about? 15
How to use this report 15
Definitions 15
CHAPTER 2 SOUTH KOREA FRAGRANCES 18
2.1 Value 18
2.2 Volume 23
2.3 Market Share 26
2.4 Distribution 30
2.5 Expenditure & consumption per head 31
CHAPTER 3 SOUTH KOREA FEMALE FRAGRANCES 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 45
3.5 Expenditure & consumption per head 46
3.6 ConsumerGraphics 49
CHAPTER 4 SOUTH KOREA MALE FRAGRANCES 52
4.1 Value 52
4.2 Volume 57
4.3 Market Share 60
4.4 Distribution 62
4.5 Expenditure & consumption per head 63
4.6 ConsumerGraphics 66
CHAPTER 5 SOUTH KOREA UNISEX FRAGRANCES 69
5.1 Value 69
5.2 Volume 74
5.3 Market Share 77
5.4 Distribution 79
5.5 Expenditure & consumption per head 80
5.6 ConsumerGraphics 83
CHAPTER 6 SOUTH KOREA SOCIOECONOMIC PROFILE 86
6.1 Country Overview 86
6.2 Key Facts 87
6.3 Political Overview 89
6.4 South Korea Economic Overview 90
CHAPTER 7 SOUTH KOREA MACROECONOMIC PROFILE 91
7.1 Macroeconomic Indicators 91
CHAPTER 8 RESEARCH METHODOLOGY 98
8.1 Methodology overview 98
8.2 Secondary research 99
8.3 Market modelling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
8.4 Primary research 101
8.5 Data finalisation 102
8.6 Ongoing research 102
CHAPTER 9 APPENDIX 103
9.1 Future readings 103
9.2 Research team 103
9.3 How to contact experts in your industry 103
List of Tables
Table 1: Fragrances category definitions 16
Table 2: Fragrances distribution channels 17
Table 3: South Korea Fragrances value, 1999-2004 (KPW m, nominal prices) 18
Table 4: South Korea Fragrances value forecast, 2004-2009 (KPW m, nominal prices) 18
Table 5: South Korea Fragrances value, 1999-2004 (KPW m, 2004 prices) 20
Table 6: South Korea Fragrances value forecast, 2004-2009 (KPW m, 2004 prices) 20
Table 7: South Korea Fragrances value, 1999-2004 (US$ m nominal prices) 21
Table 8: South Korea Fragrances value forecast, 2004-2009 (US$ m nominal prices) 21
Table 9: South Korea Fragrances volume, 1999-2004 (Units m) 23
Table 10: South Korea Fragrances volume forecast, 2004-2009 (Units m) 23
Table 11: South Korea Fragrances brand share, by value, 2003-2004 (%) 26
Table 12: South Korea Fragrances value, by brand, 2003-2004 (KPW m nominal prices) 27
Table 13: South Korea Fragrances company share, by value, 2003-2004 (%) 28
Table 14: South Korea Fragrances value, by company, 2003-2004 (KPW m nominal prices) 29
Table 15: South Korea Fragrances off-trade distribution channels, by value, 2003-2004 (%) 30
Table 16: South Korea Fragrances off-trade value, by distribution channel, 2003-2004 (KPW m nominal prices) 30
Table 17: South Korea Fragrances expenditure per head, 1999-2004 (KPW, nominal prices) 31
Table 18: South Korea Fragrances forecast expenditure per head, 2004-2009 (KPW, nominal prices) 31
Table 19: South Korea Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 32
Table 20: South Korea Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 32
Table 21: South Korea Fragrances consumption per head, 1999-2004 (Units) 33
Table 22: South Korea Fragrances forecast consumption per head, 2004-2009 (Units) 33
Table 23: South Korea Female fragrances value, 1999-2004 (KPW m, nominal prices) 34
Table 24: South Korea Female fragrances value forecast, 2004-2009 (KPW m, nominal prices) 34
Table 25: South Korea Female fragrances value, 1999-2004 (KPW m, 2004 prices) 36
Table 26: South Korea Female fragrances value forecast, 2004-2009 (KPW m, 2004 prices) 36
Table 27: South Korea Female fragrances value, 1999-2004 (US$ m nominal prices) 37
Table 28: South Korea Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 37
Table 29: South Korea Female fragrances volume, 1999-2004 (Units m) 39
Table 30: South Korea Female fragrances volume forecast, 2004-2009 (Units m) 39
Table 31: South Korea Female fragrances brand share, by value, 2003-2004 (%) 42
Table 32: South Korea Female fragrances value, by brand, 2003-2004 (KPW m nominal prices) 43
Table 33: South Korea Female fragrances company share, by value, 2003-2004 (%) 44
Table 34: South Korea Female fragrances value, by company, 2003-2004 (KPW m nominal prices) 44
Table 35: South Korea Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 45
Table 36: South Korea Female fragrances off-trade value, by distribution channel, 2003-2004 (KPW m nominal prices) 45
Table 37: South Korea Female fragrances expenditure per head, 1999-2004 (KPW, nominal prices) 46
Table 38: South Korea Female fragrances forecast expenditure per head, 2004-2009 (KPW, nominal prices) 46
Table 39: South Korea Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 47
Table 40: South Korea Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 47
Table 41: South Korea Female fragrances consumption per head, 1999-2004 (Units) 48
Table 42: South Korea Female fragrances forecast consumption per head, 2004-2009 (Units) 48
Table 43: South Korea Female fragrances value, by age group, 2004 49
Table 44: South Korea Female fragrances value, by income group, 2004 49
Table 45: South Korea Female fragrances value, by gender, 2004 50
Table 46: South Korea Female fragrances value, by marital status, 2004 50
Table 47: South Korea Female fragrances value, by size of household, 2004 51
Table 48: South Korea Female fragrances value, by urban/rural residence, 2004 51
Table 49: South Korea Male fragrances value, 1999-2004 (KPW m, nominal prices) 52
Table 50: South Korea Male fragrances value forecast, 2004-2009 (KPW m, nominal prices) 52
Table 51: South Korea Male fragrances value, 1999-2004 (KPW m, 2004 prices) 54
Table 52: South Korea Male fragrances value forecast, 2004-2009 (KPW m, 2004 prices) 54
Table 53: South Korea Male fragrances value, 1999-2004 (US$ m nominal prices) 55
Table 54: South Korea Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 55
Table 55: South Korea Male fragrances volume, 1999-2004 (Units m) 57
Table 56: South Korea Male fragrances volume forecast, 2004-2009 (Units m) 57
Table 57: South Korea Male fragrances brand share, by value, 2003-2004 (%) 60
Table 58: South Korea Male fragrances value, by brand, 2003-2004 (KPW m nominal prices) 60
Table 59: South Korea Male fragrances company share, by value, 2003-2004 (%) 61
Table 60: South Korea Male fragrances value, by company, 2003-2004 (KPW m nominal prices) 61
Table 61: South Korea Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 62
Table 62: South Korea Male fragrances off-trade value, by distribution channel, 2003-2004 (KPW m nominal price) 62
Table 63: South Korea Male fragrances expenditure per head, 1999-2004 (KPW, nominal prices) 63
Table 64: South Korea Male fragrances forecast expenditure per head, 2004-2009 (KPW, nominal prices) 63
Table 65: South Korea Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 64
Table 66: South Korea Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 64
Table 67: South Korea Male fragrances consumption per head, 1999-2004 (Units) 65
Table 68: South Korea Male fragrances forecast consumption per head, 2004-2009 (Units) 65
Table 69: South Korea Male fragrances value, by age group, 2004 66
Table 70: South Korea Male fragrances value, by income group, 2004 66
Table 71: South Korea Male fragrances value, by gender, 2004 67
Table 72: South Korea Male fragrances value, by marital status, 2004 67
Table 73: South Korea Male fragrances value, by size of household, 2004 68
Table 74: South Korea Male fragrances value, by urban/rural residence, 2004 68
Table 75: South Korea Unisex fragrances value, 1999-2004 (KPW m, nominal prices) 69
Table 76: South Korea Unisex fragrances value forecast, 2004-2009 (KPW m, nominal prices) 69
Table 77: South Korea Unisex fragrances value, 1999-2004 (KPW m, 2004 prices) 71
Table 78: South Korea Unisex fragrances value forecast, 2004-2009 (KPW m, 2004 prices) 71
Table 79: South Korea Unisex fragrances value, 1999-2004 (US$ m nominal prices) 72
Table 80: South Korea Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 72
Table 81: South Korea Unisex fragrances volume, 1999-2004 (Units m) 74
Table 82: South Korea Unisex fragrances volume forecast, 2004-2009 (Units m) 74
Table 83: South Korea Unisex fragrances brand share, by value, 2003-2004 (%) 77
Table 84: South Korea Unisex fragrances value, by brand, 2003-2004 (KPW m nominal prices) 77
Table 85: South Korea Unisex fragrances company share, by value, 2003-2004 (%) 78
Table 86: South Korea Unisex fragrances value, by company, 2003-2004 (KPW m nominal prices) 78
Table 87: South Korea Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 79
Table 88: South Korea Unisex fragrances off-trade value, by distribution channel, 2003-2004 (KPW m nominal price) 79
Table 89: South Korea Unisex fragrances expenditure per head, 1999-2004 (KPW, nominal prices) 80
Table 90: South Korea Unisex fragrances forecast expenditure per head, 2004-2009 (KPW, nominal prices) 80
Table 91: South Korea Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 81
Table 92: South Korea Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 81
Table 93: South Korea Unisex fragrances consumption per head, 1999-2004 (Units) 82
Table 94: South Korea Unisex fragrances forecast consumption per head, 2004-2009 (Units) 82
Table 95: South Korea Unisex fragrances value, by age group, 2004 83
Table 96: South Korea Unisex fragrances value, by income group, 2004 83
Table 97: South Korea Unisex fragrances value, by gender, 2004 84
Table 98: South Korea Unisex fragrances value, by marital status, 2004 84
Table 99: South Korea Unisex fragrances value, by size of household, 2004 85
Table 100: South Korea Unisex fragrances value, by urban/rural residence, 2004 85
Table 101: South Korea Key Facts 87
Table 102: South Korea population, by age group, 1999-2004 (millions) 91
Table 103: South Korea population forecast, by age group, 2004-2009 (millions) 92
Table 104: South Korea population, by gender, 1999-2004 (millions) 92
Table 105: South Korea population forecast, by gender, 2004-2009 (millions) 93
Table 106: South Korea real GDP, 1999-2004 (KPW bn, 2004 prices) 93
Table 107: South Korea real GDP forecast, 2004-2009 (KPW bn, 2004 prices) 94
Table 108: South Korea nominal GDP, 1999-2004 (KPW bn, nominal prices) 94
Table 109: South Korea nominal GDP forecast, 2004-2009 (KPW bn, nominal prices) 95
Table 110: South Korea real GDP, 1999-2004 (US$ bn, 2004 prices) 95
Table 111: South Korea real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 96
Table 112: South Korea consumer price index, 1999-2004 (2000=100) 96
Table 113: South Korea consumer price index, 2004-2009 (2000=100) 97
Table 114: South Korea exchange rate, 1999-2004 97
List of Figures
Figure 1: South Korea Fragrances value & value forecast, 1999-2009 (KPW m, nominal prices) 19
Figure 2: South Korea Fragrances category growth comparison, by value, 1999-2009 22
Figure 3: South Korea Fragrances volume & volume forecast, 1999-2009 (Units m) 24
Figure 4: South Korea Fragrances category growth comparison, by volume, 1999-2009 25
Figure 5: South Korea Female fragrances value & value forecast, 1999-2009 (KPW m, nominal prices) 35
Figure 6: South Korea Female fragrances segment growth comparison, by value, 1999-2009 38
Figure 7: South Korea Female fragrances volume & volume forecast, 1999-2009 (Units m) 40
Figure 8: South Korea Female fragrances category growth comparison, by volume, 1999-2009 41
Figure 9: South Korea Male fragrances value & value forecast, 1999-2009 (KPW m, nominal prices) 53
Figure 10: South Korea Male fragrances segment growth comparison, by value, 1999-2009 56
Figure 11: South Korea Male fragrances volume & volume forecast, 1999-2009 (Units m) 58
Figure 12: South Korea Male fragrances category growth comparison, by volume, 1999-2009 59
Figure 13: South Korea Unisex fragrances value & value forecast, 1999-2009 (KPW m, nominal prices) 70
Figure 14: South Korea Unisex fragrances segment growth comparison, by value, 1999-2009 73
Figure 15: South Korea Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 75
Figure 16: South Korea Unisex fragrances category growth comparison, by volume, 1999-2009 76
Figure 17: Map of South Korea 88
Figure 18: Annual data review process 99