Ajouter aux favoris   Ajouter cette page à mon bookmark --- SOCIAL BOOKMARKING --- Digg Furl del.icio.us Netscape

Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in Sweden increased between 1999-2004, growing at an average annual rate of 2.13%.

The leading company in the market in 2004 was L'Oreal S.A.. The second-largest player was Procter & Gamble with Unilever in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 SWEDEN FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 30
2.5 Expenditure & consumption per head 31
CHAPTER 3 SWEDEN FEMALE FRAGRANCES 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 45
3.5 Expenditure & consumption per head 46
3.6 ConsumerGraphics 49
CHAPTER 4 SWEDEN MALE FRAGRANCES 52
4.1 Value 52
4.2 Volume 57
4.3 Market Share 60
4.4 Distribution 63
4.5 Expenditure & consumption per head 64
4.6 ConsumerGraphics 67
CHAPTER 5 SWEDEN UNISEX FRAGRANCES 70
5.1 Value 70
5.2 Volume 75
5.3 Market Share 78
5.4 Distribution 80
5.5 Expenditure & consumption per head 81
5.6 ConsumerGraphics 84
CHAPTER 6 SWEDEN SOCIOECONOMIC PROFILE 87
6.1 Country Overview 87
6.2 Key Facts 88
6.3 Political Overview 90
6.4 Sweden Economic Overview 91
CHAPTER 7 SWEDEN MACROECONOMIC PROFILE 92
7.1 Macroeconomic Indicators 92
CHAPTER 8 RESEARCH METHODOLOGY 99
8.1 Methodology overview 99
8.2 Secondary research 100
8.3 Market modelling 101
Creating an initial data model 101
Revising the initial data model 101
Creating a final estimate 102
Creating demographic value splits 102
8.4 Primary research 102
8.5 Data finalisation 103
8.6 Ongoing research 103
CHAPTER 9 APPENDIX 104
9.1 Future readings 104
9.2 Research team 104
9.3 How to contact experts in your industry 104
List of Tables
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: Sweden Fragrances value, 1999-2004 (SEK m, nominal prices) 17
Table 4: Sweden Fragrances value forecast, 2004-2009 (SEK m, nominal prices) 17
Table 5: Sweden Fragrances value, 1999-2004 (SEK m, 2004 prices) 19
Table 6: Sweden Fragrances value forecast, 2004-2009 (SEK m, 2004 prices) 19
Table 7: Sweden Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: Sweden Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: Sweden Fragrances volume, 1999-2004 (Units m) 22
Table 10: Sweden Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: Sweden Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: Sweden Fragrances value, by brand, 2003-2004 (SEK m nominal prices) 26
Table 13: Sweden Fragrances company share, by value, 2003-2004 (%) 28
Table 14: Sweden Fragrances value, by company, 2003-2004 (SEK m nominal prices) 29
Table 15: Sweden Fragrances off-trade distribution channels, by value, 2003-2004 (%) 30
Table 16: Sweden Fragrances off-trade value, by distribution channel, 2003-2004 (SEK m nominal prices) 30
Table 17: Sweden Fragrances expenditure per head, 1999-2004 (SEK, nominal prices) 31
Table 18: Sweden Fragrances forecast expenditure per head, 2004-2009 (SEK, nominal prices) 31
Table 19: Sweden Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 32
Table 20: Sweden Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 32
Table 21: Sweden Fragrances consumption per head, 1999-2004 (Units) 33
Table 22: Sweden Fragrances forecast consumption per head, 2004-2009 (Units) 33
Table 23: Sweden Female fragrances value, 1999-2004 (SEK m, nominal prices) 34
Table 24: Sweden Female fragrances value forecast, 2004-2009 (SEK m, nominal prices) 34
Table 25: Sweden Female fragrances value, 1999-2004 (SEK m, 2004 prices) 36
Table 26: Sweden Female fragrances value forecast, 2004-2009 (SEK m, 2004 prices) 36
Table 27: Sweden Female fragrances value, 1999-2004 (US$ m nominal prices) 37
Table 28: Sweden Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 37
Table 29: Sweden Female fragrances volume, 1999-2004 (Units m) 39
Table 30: Sweden Female fragrances volume forecast, 2004-2009 (Units m) 39
Table 31: Sweden Female fragrances brand share, by value, 2003-2004 (%) 42
Table 32: Sweden Female fragrances value, by brand, 2003-2004 (SEK m nominal prices) 43
Table 33: Sweden Female fragrances company share, by value, 2003-2004 (%) 44
Table 34: Sweden Female fragrances value, by company, 2003-2004 (SEK m nominal prices) 44
Table 35: Sweden Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 45
Table 36: Sweden Female fragrances off-trade value, by distribution channel, 2003-2004 (SEK m nominal prices) 45
Table 37: Sweden Female fragrances expenditure per head, 1999-2004 (SEK, nominal prices) 46
Table 38: Sweden Female fragrances forecast expenditure per head, 2004-2009 (SEK, nominal prices) 46
Table 39: Sweden Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 47
Table 40: Sweden Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 47
Table 41: Sweden Female fragrances consumption per head, 1999-2004 (Units) 48
Table 42: Sweden Female fragrances forecast consumption per head, 2004-2009 (Units) 48
Table 43: Sweden Female fragrances value, by age group, 2004 49
Table 44: Sweden Female fragrances value, by income group, 2004 49
Table 45: Sweden Female fragrances value, by gender, 2004 50
Table 46: Sweden Female fragrances value, by marital status, 2004 50
Table 47: Sweden Female fragrances value, by size of household, 2004 50
Table 48: Sweden Female fragrances value, by urban/rural residence, 2004 51
Table 49: Sweden Male fragrances value, 1999-2004 (SEK m, nominal prices) 52
Table 50: Sweden Male fragrances value forecast, 2004-2009 (SEK m, nominal prices) 52
Table 51: Sweden Male fragrances value, 1999-2004 (SEK m, 2004 prices) 54
Table 52: Sweden Male fragrances value forecast, 2004-2009 (SEK m, 2004 prices) 54
Table 53: Sweden Male fragrances value, 1999-2004 (US$ m nominal prices) 55
Table 54: Sweden Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 55
Table 55: Sweden Male fragrances volume, 1999-2004 (Units m) 57
Table 56: Sweden Male fragrances volume forecast, 2004-2009 (Units m) 57
Table 57: Sweden Male fragrances brand share, by value, 2003-2004 (%) 60
Table 58: Sweden Male fragrances value, by brand, 2003-2004 (SEK m nominal prices) 61
Table 59: Sweden Male fragrances company share, by value, 2003-2004 (%) 62
Table 60: Sweden Male fragrances value, by company, 2003-2004 (SEK m nominal prices) 62
Table 61: Sweden Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 63
Table 62: Sweden Male fragrances off-trade value, by distribution channel, 2003-2004 (SEK m nominal price) 63
Table 63: Sweden Male fragrances expenditure per head, 1999-2004 (SEK, nominal prices) 64
Table 64: Sweden Male fragrances forecast expenditure per head, 2004-2009 (SEK, nominal prices) 64
Table 65: Sweden Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 65
Table 66: Sweden Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 65
Table 67: Sweden Male fragrances consumption per head, 1999-2004 (Units) 66
Table 68: Sweden Male fragrances forecast consumption per head, 2004-2009 (Units) 66
Table 69: Sweden Male fragrances value, by age group, 2004 67
Table 70: Sweden Male fragrances value, by income group, 2004 67
Table 71: Sweden Male fragrances value, by gender, 2004 68
Table 72: Sweden Male fragrances value, by marital status, 2004 68
Table 73: Sweden Male fragrances value, by size of household, 2004 68
Table 74: Sweden Male fragrances value, by urban/rural residence, 2004 69
Table 75: Sweden Unisex fragrances value, 1999-2004 (SEK m, nominal prices) 70
Table 76: Sweden Unisex fragrances value forecast, 2004-2009 (SEK m, nominal prices) 70
Table 77: Sweden Unisex fragrances value, 1999-2004 (SEK m, 2004 prices) 72
Table 78: Sweden Unisex fragrances value forecast, 2004-2009 (SEK m, 2004 prices) 72
Table 79: Sweden Unisex fragrances value, 1999-2004 (US$ m nominal prices) 73
Table 80: Sweden Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 73
Table 81: Sweden Unisex fragrances volume, 1999-2004 (Units m) 75
Table 82: Sweden Unisex fragrances volume forecast, 2004-2009 (Units m) 75
Table 83: Sweden Unisex fragrances brand share, by value, 2003-2004 (%) 78
Table 84: Sweden Unisex fragrances value, by brand, 2003-2004 (SEK m nominal prices) 78
Table 85: Sweden Unisex fragrances company share, by value, 2003-2004 (%) 79
Table 86: Sweden Unisex fragrances value, by company, 2003-2004 (SEK m nominal prices) 79
Table 87: Sweden Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 80
Table 88: Sweden Unisex fragrances off-trade value, by distribution channel, 2003-2004 (SEK m nominal price) 80
Table 89: Sweden Unisex fragrances expenditure per head, 1999-2004 (SEK, nominal prices) 81
Table 90: Sweden Unisex fragrances forecast expenditure per head, 2004-2009 (SEK, nominal prices) 81
Table 91: Sweden Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 82
Table 92: Sweden Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 82
Table 93: Sweden Unisex fragrances consumption per head, 1999-2004 (Units) 83
Table 94: Sweden Unisex fragrances forecast consumption per head, 2004-2009 (Units) 83
Table 95: Sweden Unisex fragrances value, by age group, 2004 84
Table 96: Sweden Unisex fragrances value, by income group, 2004 84
Table 97: Sweden Unisex fragrances value, by gender, 2004 85
Table 98: Sweden Unisex fragrances value, by marital status, 2004 85
Table 99: Sweden Unisex fragrances value, by size of household, 2004 86
Table 100: Sweden Unisex fragrances value, by urban/rural residence, 2004 86
Table 101: Sweden Key Facts 88
Table 102: Sweden population, by age group, 1999-2004 (millions) 92
Table 103: Sweden population forecast, by age group, 2004-2009 (millions) 93
Table 104: Sweden population, by gender, 1999-2004 (millions) 93
Table 105: Sweden population forecast, by gender, 2004-2009 (millions) 94
Table 106: Sweden real GDP, 1999-2004 (SEK bn, 2004 prices) 94
Table 107: Sweden real GDP forecast, 2004-2009 (SEK bn, 2004 prices) 95
Table 108: Sweden nominal GDP, 1999-2004 (SEK bn, nominal prices) 95
Table 109: Sweden nominal GDP forecast, 2004-2009 (SEK bn, nominal prices) 96
Table 110: Sweden real GDP, 1999-2004 (US$ bn, 2004 prices) 96
Table 111: Sweden real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 97
Table 112: Sweden consumer price index, 1999-2004 (2000=100) 97
Table 113: Sweden consumer price index, 2004-2009 (2000=100) 98
Table 114: Sweden exchange rate, 1999-2004 98
List of Figures
Figure 1: Sweden Fragrances value & value forecast, 1999-2009 (SEK m, nominal prices) 18
Figure 2: Sweden Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: Sweden Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: Sweden Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: Sweden Female fragrances value & value forecast, 1999-2009 (SEK m, nominal prices) 35
Figure 6: Sweden Female fragrances segment growth comparison, by value, 1999-2009 38
Figure 7: Sweden Female fragrances volume & volume forecast, 1999-2009 (Units m) 40
Figure 8: Sweden Female fragrances category growth comparison, by volume, 1999-2009 41
Figure 9: Sweden Male fragrances value & value forecast, 1999-2009 (SEK m, nominal prices) 53
Figure 10: Sweden Male fragrances segment growth comparison, by value, 1999-2009 56
Figure 11: Sweden Male fragrances volume & volume forecast, 1999-2009 (Units m) 58
Figure 12: Sweden Male fragrances category growth comparison, by volume, 1999-2009 59
Figure 13: Sweden Unisex fragrances value & value forecast, 1999-2009 (SEK m, nominal prices) 71
Figure 14: Sweden Unisex fragrances segment growth comparison, by value, 1999-2009 74
Figure 15: Sweden Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 76
Figure 16: Sweden Unisex fragrances category growth comparison, by volume, 1999-2009 77
Figure 17: Map of Sweden 89
Figure 18: Annual data review process 100