Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Switzerland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in Switzerland increased between 1999-2004, growing at an average annual rate of 0.76%.

The leading company in the market in 2004 was L'Oreal S.A.. The second-largest player was Coty Inc with Procter & Gamble in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

CHAPTER 1 INTRODUCTION 15
What is this report about? 15
How to use this report 15
Definitions 15
CHAPTER 2 SWITZERLAND FRAGRANCES 18
2.1 Value 18
2.2 Volume 23
2.3 Market Share 26
2.4 Distribution 31
2.5 Expenditure & consumption per head 32
CHAPTER 3 SWITZERLAND FEMALE FRAGRANCES 35
3.1 Value 35
3.2 Volume 40
3.3 Market Share 43
3.4 Distribution 46
3.5 Expenditure & consumption per head 47
3.6 ConsumerGraphics 50
CHAPTER 4 SWITZERLAND MALE FRAGRANCES 53
4.1 Value 53
4.2 Volume 58
4.3 Market Share 61
4.4 Distribution 64
4.5 Expenditure & consumption per head 65
4.6 ConsumerGraphics 68
CHAPTER 5 SWITZERLAND UNISEX FRAGRANCES 71
5.1 Value 71
5.2 Volume 76
5.3 Market Share 79
5.4 Distribution 81
5.5 Expenditure & consumption per head 82
5.6 ConsumerGraphics 85
CHAPTER 6 SWITZERLAND SOCIOECONOMIC PROFILE 88
6.1 Country Overview 88
6.2 Key Facts 89
6.3 Political Overview 91
6.4 Switzerland Economic Overview 92
CHAPTER 7 SWITZERLAND MACROECONOMIC PROFILE 93
7.1 Macroeconomic Indicators 93
CHAPTER 8 RESEARCH METHODOLOGY 100
8.1 Methodology overview 100
8.2 Secondary research 101
8.3 Market modelling 102
Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103
8.4 Primary research 103
8.5 Data finalisation 104
8.6 Ongoing research 104
CHAPTER 9 APPENDIX 105
9.1 Future readings 105
9.2 Research team 105
9.3 How to contact experts in your industry 105
List of Tables
Table 1: Fragrances category definitions 16
Table 2: Fragrances distribution channels 17
Table 3: Switzerland Fragrances value, 1999-2004 (CHF m, nominal prices) 18
Table 4: Switzerland Fragrances value forecast, 2004-2009 (CHF m, nominal prices) 18
Table 5: Switzerland Fragrances value, 1999-2004 (CHF m, 2004 prices) 20
Table 6: Switzerland Fragrances value forecast, 2004-2009 (CHF m, 2004 prices) 20
Table 7: Switzerland Fragrances value, 1999-2004 (US$ m nominal prices) 21
Table 8: Switzerland Fragrances value forecast, 2004-2009 (US$ m nominal prices) 21
Table 9: Switzerland Fragrances volume, 1999-2004 (Units m) 23
Table 10: Switzerland Fragrances volume forecast, 2004-2009 (Units m) 23
Table 11: Switzerland Fragrances brand share, by value, 2003-2004 (%) 26
Table 12: Switzerland Fragrances value, by brand, 2003-2004 (CHF m nominal prices) 28
Table 13: Switzerland Fragrances company share, by value, 2003-2004 (%) 29
Table 14: Switzerland Fragrances value, by company, 2003-2004 (CHF m nominal prices) 30
Table 15: Switzerland Fragrances off-trade distribution channels, by value, 2003-2004 (%) 31
Table 16: Switzerland Fragrances off-trade value, by distribution channel, 2003-2004 (CHF m nominal prices) 31
Table 17: Switzerland Fragrances expenditure per head, 1999-2004 (CHF, nominal prices) 32
Table 18: Switzerland Fragrances forecast expenditure per head, 2004-2009 (CHF, nominal prices) 32
Table 19: Switzerland Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 33
Table 20: Switzerland Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 33
Table 21: Switzerland Fragrances consumption per head, 1999-2004 (Units) 34
Table 22: Switzerland Fragrances forecast consumption per head, 2004-2009 (Units) 34
Table 23: Switzerland Female fragrances value, 1999-2004 (CHF m, nominal prices) 35
Table 24: Switzerland Female fragrances value forecast, 2004-2009 (CHF m, nominal prices) 35
Table 25: Switzerland Female fragrances value, 1999-2004 (CHF m, 2004 prices) 37
Table 26: Switzerland Female fragrances value forecast, 2004-2009 (CHF m, 2004 prices) 37
Table 27: Switzerland Female fragrances value, 1999-2004 (US$ m nominal prices) 38
Table 28: Switzerland Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 38
Table 29: Switzerland Female fragrances volume, 1999-2004 (Units m) 40
Table 30: Switzerland Female fragrances volume forecast, 2004-2009 (Units m) 40
Table 31: Switzerland Female fragrances brand share, by value, 2003-2004 (%) 43
Table 32: Switzerland Female fragrances value, by brand, 2003-2004 (CHF m nominal prices) 44
Table 33: Switzerland Female fragrances company share, by value, 2003-2004 (%) 45
Table 34: Switzerland Female fragrances value, by company, 2003-2004 (CHF m nominal prices) 45
Table 35: Switzerland Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 46
Table 36: Switzerland Female fragrances off-trade value, by distribution channel, 2003-2004 (CHF m nominal prices) 46
Table 37: Switzerland Female fragrances expenditure per head, 1999-2004 (CHF, nominal prices) 47
Table 38: Switzerland Female fragrances forecast expenditure per head, 2004-2009 (CHF, nominal prices) 47
Table 39: Switzerland Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 48
Table 40: Switzerland Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 48
Table 41: Switzerland Female fragrances consumption per head, 1999-2004 (Units) 49
Table 42: Switzerland Female fragrances forecast consumption per head, 2004-2009 (Units) 49
Table 43: Switzerland Female fragrances value, by age group, 2004 50
Table 44: Switzerland Female fragrances value, by income group, 2004 50
Table 45: Switzerland Female fragrances value, by gender, 2004 51
Table 46: Switzerland Female fragrances value, by marital status, 2004 51
Table 47: Switzerland Female fragrances value, by size of household, 2004 52
Table 48: Switzerland Female fragrances value, by urban/rural residence, 2004 52
Table 49: Switzerland Male fragrances value, 1999-2004 (CHF m, nominal prices) 53
Table 50: Switzerland Male fragrances value forecast, 2004-2009 (CHF m, nominal prices) 53
Table 51: Switzerland Male fragrances value, 1999-2004 (CHF m, 2004 prices) 55
Table 52: Switzerland Male fragrances value forecast, 2004-2009 (CHF m, 2004 prices) 55
Table 53: Switzerland Male fragrances value, 1999-2004 (US$ m nominal prices) 56
Table 54: Switzerland Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 56
Table 55: Switzerland Male fragrances volume, 1999-2004 (Units m) 58
Table 56: Switzerland Male fragrances volume forecast, 2004-2009 (Units m) 58
Table 57: Switzerland Male fragrances brand share, by value, 2003-2004 (%) 61
Table 58: Switzerland Male fragrances value, by brand, 2003-2004 (CHF m nominal prices) 62
Table 59: Switzerland Male fragrances company share, by value, 2003-2004 (%) 63
Table 60: Switzerland Male fragrances value, by company, 2003-2004 (CHF m nominal prices) 63
Table 61: Switzerland Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 64
Table 62: Switzerland Male fragrances off-trade value, by distribution channel, 2003-2004 (CHF m nominal price) 64
Table 63: Switzerland Male fragrances expenditure per head, 1999-2004 (CHF, nominal prices) 65
Table 64: Switzerland Male fragrances forecast expenditure per head, 2004-2009 (CHF, nominal prices) 65
Table 65: Switzerland Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 66
Table 66: Switzerland Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 66
Table 67: Switzerland Male fragrances consumption per head, 1999-2004 (Units) 67
Table 68: Switzerland Male fragrances forecast consumption per head, 2004-2009 (Units) 67
Table 69: Switzerland Male fragrances value, by age group, 2004 68
Table 70: Switzerland Male fragrances value, by income group, 2004 68
Table 71: Switzerland Male fragrances value, by gender, 2004 69
Table 72: Switzerland Male fragrances value, by marital status, 2004 69
Table 73: Switzerland Male fragrances value, by size of household, 2004 70
Table 74: Switzerland Male fragrances value, by urban/rural residence, 2004 70
Table 75: Switzerland Unisex fragrances value, 1999-2004 (CHF m, nominal prices) 71
Table 76: Switzerland Unisex fragrances value forecast, 2004-2009 (CHF m, nominal prices) 71
Table 77: Switzerland Unisex fragrances value, 1999-2004 (CHF m, 2004 prices) 73
Table 78: Switzerland Unisex fragrances value forecast, 2004-2009 (CHF m, 2004 prices) 73
Table 79: Switzerland Unisex fragrances value, 1999-2004 (US$ m nominal prices) 74
Table 80: Switzerland Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 74
Table 81: Switzerland Unisex fragrances volume, 1999-2004 (Units m) 76
Table 82: Switzerland Unisex fragrances volume forecast, 2004-2009 (Units m) 76
Table 83: Switzerland Unisex fragrances brand share, by value, 2003-2004 (%) 79
Table 84: Switzerland Unisex fragrances value, by brand, 2003-2004 (CHF m nominal prices) 79
Table 85: Switzerland Unisex fragrances company share, by value, 2003-2004 (%) 80
Table 86: Switzerland Unisex fragrances value, by company, 2003-2004 (CHF m nominal prices) 80
Table 87: Switzerland Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 81
Table 88: Switzerland Unisex fragrances off-trade value, by distribution channel, 2003-2004 (CHF m nominal price) 81
Table 89: Switzerland Unisex fragrances expenditure per head, 1999-2004 (CHF, nominal prices) 82
Table 90: Switzerland Unisex fragrances forecast expenditure per head, 2004-2009 (CHF, nominal prices) 82
Table 91: Switzerland Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 83
Table 92: Switzerland Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 83
Table 93: Switzerland Unisex fragrances consumption per head, 1999-2004 (Units) 84
Table 94: Switzerland Unisex fragrances forecast consumption per head, 2004-2009 (Units) 84
Table 95: Switzerland Unisex fragrances value, by age group, 2004 85
Table 96: Switzerland Unisex fragrances value, by income group, 2004 85
Table 97: Switzerland Unisex fragrances value, by gender, 2004 86
Table 98: Switzerland Unisex fragrances value, by marital status, 2004 86
Table 99: Switzerland Unisex fragrances value, by size of household, 2004 87
Table 100: Switzerland Unisex fragrances value, by urban/rural residence, 2004 87
Table 101: Switzerland Key Facts 89
Table 102: Switzerland population, by age group, 1999-2004 (millions) 93
Table 103: Switzerland population forecast, by age group, 2004-2009 (millions) 94
Table 104: Switzerland population, by gender, 1999-2004 (millions) 94
Table 105: Switzerland population forecast, by gender, 2004-2009 (millions) 95
Table 106: Switzerland real GDP, 1999-2004 (CHF bn, 2004 prices) 95
Table 107: Switzerland real GDP forecast, 2004-2009 (CHF bn, 2004 prices) 96
Table 108: Switzerland nominal GDP, 1999-2004 (CHF bn, nominal prices) 96
Table 109: Switzerland nominal GDP forecast, 2004-2009 (CHF bn, nominal prices) 97
Table 110: Switzerland real GDP, 1999-2004 (US$ bn, 2004 prices) 97
Table 111: Switzerland real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 98
Table 112: Switzerland consumer price index, 1999-2004 (2000=100) 98
Table 113: Switzerland consumer price index, 2004-2009 (2000=100) 99
Table 114: Switzerland exchange rate, 1999-2004 99
List of Figures
Figure 1: Switzerland Fragrances value & value forecast, 1999-2009 (CHF m, nominal prices) 19
Figure 2: Switzerland Fragrances category growth comparison, by value, 1999-2009 22
Figure 3: Switzerland Fragrances volume & volume forecast, 1999-2009 (Units m) 24
Figure 4: Switzerland Fragrances category growth comparison, by volume, 1999-2009 25
Figure 5: Switzerland Female fragrances value & value forecast, 1999-2009 (CHF m, nominal prices) 36
Figure 6: Switzerland Female fragrances segment growth comparison, by value, 1999-2009 39
Figure 7: Switzerland Female fragrances volume & volume forecast, 1999-2009 (Units m) 41
Figure 8: Switzerland Female fragrances category growth comparison, by volume, 1999-2009 42
Figure 9: Switzerland Male fragrances value & value forecast, 1999-2009 (CHF m, nominal prices) 54
Figure 10: Switzerland Male fragrances segment growth comparison, by value, 1999-2009 57
Figure 11: Switzerland Male fragrances volume & volume forecast, 1999-2009 (Units m) 59
Figure 12: Switzerland Male fragrances category growth comparison, by volume, 1999-2009 60
Figure 13: Switzerland Unisex fragrances value & value forecast, 1999-2009 (CHF m, nominal prices) 72
Figure 14: Switzerland Unisex fragrances segment growth comparison, by value, 1999-2009 75
Figure 15: Switzerland Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 77
Figure 16: Switzerland Unisex fragrances category growth comparison, by volume, 1999-2009 78
Figure 17: Map of Switzerland 90
Figure 18: Annual data review process 101