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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in Taiwan increased between 1999-2004, growing at an average annual rate of 2.61%.

The leading company in the market in 2004 was Chanel SA. The second-largest player was LVMH Moet Hennessy Louis Vuitton SA with Shiseido Company, Limited in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 TAIWAN FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 29
2.5 Expenditure & consumption per head 30
CHAPTER 3 TAIWAN FEMALE FRAGRANCES 33
3.1 Value 33
3.2 Volume 38
3.3 Market Share 41
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 TAIWAN MALE FRAGRANCES 51
4.1 Value 51
4.2 Volume 56
4.3 Market Share 59
4.4 Distribution 63
4.5 Expenditure & consumption per head 64
4.6 ConsumerGraphics 67
CHAPTER 5 TAIWAN UNISEX FRAGRANCES 70
5.1 Value 70
5.2 Volume 75
5.3 Market Share 78
5.4 Distribution 80
5.5 Expenditure & consumption per head 81
5.6 ConsumerGraphics 84
CHAPTER 6 TAIWAN SOCIOECONOMIC PROFILE 87
6.1 Country Overview 87
6.2 Key Facts 88
6.3 Political Overview 90
6.4 Taiwan Economic Overview 91
CHAPTER 7 TAIWAN MACROECONOMIC PROFILE 92
7.1 Macroeconomic Indicators 92
CHAPTER 8 RESEARCH METHODOLOGY 97
8.1 Methodology overview 97
8.2 Secondary research 98
8.3 Market modelling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
8.4 Primary research 100
8.5 Data finalisation 101
8.6 Ongoing research 101
CHAPTER 9 APPENDIX 102
9.1 Future readings 102
9.2 Research team 102
9.3 How to contact experts in your industry 102
List of Tables
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: Taiwan Fragrances value, 1999-2004 (TWD m, nominal prices) 17
Table 4: Taiwan Fragrances value forecast, 2004-2009 (TWD m, nominal prices) 17
Table 5: Taiwan Fragrances value, 1999-2004 (TWD m, 2004 prices) 19
Table 6: Taiwan Fragrances value forecast, 2004-2009 (TWD m, 2004 prices) 19
Table 7: Taiwan Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: Taiwan Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: Taiwan Fragrances volume, 1999-2004 (Units m) 22
Table 10: Taiwan Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: Taiwan Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: Taiwan Fragrances value, by brand, 2003-2004 (TWD m nominal prices) 26
Table 13: Taiwan Fragrances company share, by value, 2003-2004 (%) 27
Table 14: Taiwan Fragrances value, by company, 2003-2004 (TWD m nominal prices) 28
Table 15: Taiwan Fragrances off-trade distribution channels, by value, 2003-2004 (%) 29
Table 16: Taiwan Fragrances off-trade value, by distribution channel, 2003-2004 (TWD m nominal prices) 29
Table 17: Taiwan Fragrances expenditure per head, 1999-2004 (TWD, nominal prices) 30
Table 18: Taiwan Fragrances forecast expenditure per head, 2004-2009 (TWD, nominal prices) 30
Table 19: Taiwan Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 31
Table 20: Taiwan Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 31
Table 21: Taiwan Fragrances consumption per head, 1999-2004 (Units) 32
Table 22: Taiwan Fragrances forecast consumption per head, 2004-2009 (Units) 32
Table 23: Taiwan Female fragrances value, 1999-2004 (TWD m, nominal prices) 33
Table 24: Taiwan Female fragrances value forecast, 2004-2009 (TWD m, nominal prices) 33
Table 25: Taiwan Female fragrances value, 1999-2004 (TWD m, 2004 prices) 35
Table 26: Taiwan Female fragrances value forecast, 2004-2009 (TWD m, 2004 prices) 35
Table 27: Taiwan Female fragrances value, 1999-2004 (US$ m nominal prices) 36
Table 28: Taiwan Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 36
Table 29: Taiwan Female fragrances volume, 1999-2004 (Units m) 38
Table 30: Taiwan Female fragrances volume forecast, 2004-2009 (Units m) 38
Table 31: Taiwan Female fragrances brand share, by value, 2003-2004 (%) 41
Table 32: Taiwan Female fragrances value, by brand, 2003-2004 (TWD m nominal prices) 42
Table 33: Taiwan Female fragrances company share, by value, 2003-2004 (%) 43
Table 34: Taiwan Female fragrances value, by company, 2003-2004 (TWD m nominal prices) 43
Table 35: Taiwan Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 44
Table 36: Taiwan Female fragrances off-trade value, by distribution channel, 2003-2004 (TWD m nominal prices) 44
Table 37: Taiwan Female fragrances expenditure per head, 1999-2004 (TWD, nominal prices) 45
Table 38: Taiwan Female fragrances forecast expenditure per head, 2004-2009 (TWD, nominal prices) 45
Table 39: Taiwan Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 46
Table 40: Taiwan Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 46
Table 41: Taiwan Female fragrances consumption per head, 1999-2004 (Units) 47
Table 42: Taiwan Female fragrances forecast consumption per head, 2004-2009 (Units) 47
Table 43: Taiwan Female fragrances value, by age group, 2004 48
Table 44: Taiwan Female fragrances value, by income group, 2004 48
Table 45: Taiwan Female fragrances value, by gender, 2004 49
Table 46: Taiwan Female fragrances value, by marital status, 2004 49
Table 47: Taiwan Female fragrances value, by size of household, 2004 50
Table 48: Taiwan Female fragrances value, by urban/rural residence, 2004 50
Table 49: Taiwan Male fragrances value, 1999-2004 (TWD m, nominal prices) 51
Table 50: Taiwan Male fragrances value forecast, 2004-2009 (TWD m, nominal prices) 51
Table 51: Taiwan Male fragrances value, 1999-2004 (TWD m, 2004 prices) 53
Table 52: Taiwan Male fragrances value forecast, 2004-2009 (TWD m, 2004 prices) 53
Table 53: Taiwan Male fragrances value, 1999-2004 (US$ m nominal prices) 54
Table 54: Taiwan Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 54
Table 55: Taiwan Male fragrances volume, 1999-2004 (Units m) 56
Table 56: Taiwan Male fragrances volume forecast, 2004-2009 (Units m) 56
Table 57: Taiwan Male fragrances brand share, by value, 2003-2004 (%) 59
Table 58: Taiwan Male fragrances value, by brand, 2003-2004 (TWD m nominal prices) 60
Table 59: Taiwan Male fragrances company share, by value, 2003-2004 (%) 61
Table 60: Taiwan Male fragrances value, by company, 2003-2004 (TWD m nominal prices) 62
Table 61: Taiwan Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 63
Table 62: Taiwan Male fragrances off-trade value, by distribution channel, 2003-2004 (TWD m nominal price) 63
Table 63: Taiwan Male fragrances expenditure per head, 1999-2004 (TWD, nominal prices) 64
Table 64: Taiwan Male fragrances forecast expenditure per head, 2004-2009 (TWD, nominal prices) 64
Table 65: Taiwan Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 65
Table 66: Taiwan Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 65
Table 67: Taiwan Male fragrances consumption per head, 1999-2004 (Units) 66
Table 68: Taiwan Male fragrances forecast consumption per head, 2004-2009 (Units) 66
Table 69: Taiwan Male fragrances value, by age group, 2004 67
Table 70: Taiwan Male fragrances value, by income group, 2004 67
Table 71: Taiwan Male fragrances value, by gender, 2004 68
Table 72: Taiwan Male fragrances value, by marital status, 2004 68
Table 73: Taiwan Male fragrances value, by size of household, 2004 69
Table 74: Taiwan Male fragrances value, by urban/rural residence, 2004 69
Table 75: Taiwan Unisex fragrances value, 1999-2004 (TWD m, nominal prices) 70
Table 76: Taiwan Unisex fragrances value forecast, 2004-2009 (TWD m, nominal prices) 70
Table 77: Taiwan Unisex fragrances value, 1999-2004 (TWD m, 2004 prices) 72
Table 78: Taiwan Unisex fragrances value forecast, 2004-2009 (TWD m, 2004 prices) 72
Table 79: Taiwan Unisex fragrances value, 1999-2004 (US$ m nominal prices) 73
Table 80: Taiwan Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 73
Table 81: Taiwan Unisex fragrances volume, 1999-2004 (Units m) 75
Table 82: Taiwan Unisex fragrances volume forecast, 2004-2009 (Units m) 75
Table 83: Taiwan Unisex fragrances brand share, by value, 2003-2004 (%) 78
Table 84: Taiwan Unisex fragrances value, by brand, 2003-2004 (TWD m nominal prices) 78
Table 85: Taiwan Unisex fragrances company share, by value, 2003-2004 (%) 79
Table 86: Taiwan Unisex fragrances value, by company, 2003-2004 (TWD m nominal prices) 79
Table 87: Taiwan Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 80
Table 88: Taiwan Unisex fragrances off-trade value, by distribution channel, 2003-2004 (TWD m nominal price) 80
Table 89: Taiwan Unisex fragrances expenditure per head, 1999-2004 (TWD, nominal prices) 81
Table 90: Taiwan Unisex fragrances forecast expenditure per head, 2004-2009 (TWD, nominal prices) 81
Table 91: Taiwan Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 82
Table 92: Taiwan Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 82
Table 93: Taiwan Unisex fragrances consumption per head, 1999-2004 (Units) 83
Table 94: Taiwan Unisex fragrances forecast consumption per head, 2004-2009 (Units) 83
Table 95: Taiwan Unisex fragrances value, by age group, 2004 84
Table 96: Taiwan Unisex fragrances value, by income group, 2004 84
Table 97: Taiwan Unisex fragrances value, by gender, 2004 85
Table 98: Taiwan Unisex fragrances value, by marital status, 2004 85
Table 99: Taiwan Unisex fragrances value, by size of household, 2004 86
Table 100: Taiwan Unisex fragrances value, by urban/rural residence, 2004 86
Table 101: Taiwan Key Facts 88
Table 102: Taiwan population, by age group, 1999-2004 (millions) 92
Table 103: Taiwan population forecast, by age group, 2004-2009 (millions) 93
Table 104: Taiwan population, by gender, 1999-2004 (millions) 93
Table 105: Taiwan population forecast, by gender, 2004-2009 (millions) 94
Table 106: Taiwan nominal GDP, 1999-2004 (TWD bn, nominal prices) 94
Table 107: Taiwan nominal GDP forecast, 2004-2009 (TWD bn, nominal prices) 95
Table 108: Taiwan consumer price index, 1999-2004 (2000=100) 95
Table 109: Taiwan consumer price index, 2004-2009 (2000=100) 96
Table 110: Taiwan exchange rate, 1999-2004 96
List of Figures
Figure 1: Taiwan Fragrances value & value forecast, 1999-2009 (TWD m, nominal prices) 18
Figure 2: Taiwan Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: Taiwan Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: Taiwan Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: Taiwan Female fragrances value & value forecast, 1999-2009 (TWD m, nominal prices) 34
Figure 6: Taiwan Female fragrances segment growth comparison, by value, 1999-2009 37
Figure 7: Taiwan Female fragrances volume & volume forecast, 1999-2009 (Units m) 39
Figure 8: Taiwan Female fragrances category growth comparison, by volume, 1999-2009 40
Figure 9: Taiwan Male fragrances value & value forecast, 1999-2009 (TWD m, nominal prices) 52
Figure 10: Taiwan Male fragrances segment growth comparison, by value, 1999-2009 55
Figure 11: Taiwan Male fragrances volume & volume forecast, 1999-2009 (Units m) 57
Figure 12: Taiwan Male fragrances category growth comparison, by volume, 1999-2009 58
Figure 13: Taiwan Unisex fragrances value & value forecast, 1999-2009 (TWD m, nominal prices) 71
Figure 14: Taiwan Unisex fragrances segment growth comparison, by value, 1999-2009 74
Figure 15: Taiwan Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 76
Figure 16: Taiwan Unisex fragrances category growth comparison, by volume, 1999-2009 77
Figure 17: Map of Taiwan 89
Figure 18: Annual data review process 98