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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Thailand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in Thailand increased between 1999-2004, growing at an average annual rate of 2.56%.

The leading company in the market in 2004 was The Estée Lauder Companies Inc.. The second-largest player was Coty Inc with Avon Products, Inc. in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 THAILAND FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 28
2.5 Expenditure & consumption per head 29
CHAPTER 3 THAILAND FEMALE FRAGRANCES 32
3.1 Value 32
3.2 Volume 37
3.3 Market Share 40
3.4 Distribution 43
3.5 Expenditure & consumption per head 44
3.6 ConsumerGraphics 47
CHAPTER 4 THAILAND MALE FRAGRANCES 50
4.1 Value 50
4.2 Volume 55
4.3 Market Share 58
4.4 Distribution 61
4.5 Expenditure & consumption per head 62
4.6 ConsumerGraphics 65
CHAPTER 5 THAILAND UNISEX FRAGRANCES 68
5.1 Value 68
5.2 Volume 73
5.3 Market Share 76
5.4 Distribution 78
5.5 Expenditure & consumption per head 79
5.6 ConsumerGraphics 82
CHAPTER 6 THAILAND SOCIOECONOMIC PROFILE 85
6.1 Country Overview 85
6.2 Key Facts 86
6.3 Political Overview 88
6.4 Thailand Economic Overview 89
CHAPTER 7 THAILAND MACROECONOMIC PROFILE 90
7.1 Macroeconomic Indicators 90
CHAPTER 8 RESEARCH METHODOLOGY 97
8.1 Methodology overview 97
8.2 Secondary research 98
8.3 Market modelling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
8.4 Primary research 100
8.5 Data finalisation 101
8.6 Ongoing research 101
CHAPTER 9 APPENDIX 102
9.1 Future readings 102
9.2 Research team 102
9.3 How to contact experts in your industry 102
List of Tables
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: Thailand Fragrances value, 1999-2004 (THB m, nominal prices) 17
Table 4: Thailand Fragrances value forecast, 2004-2009 (THB m, nominal prices) 17
Table 5: Thailand Fragrances value, 1999-2004 (THB m, 2004 prices) 19
Table 6: Thailand Fragrances value forecast, 2004-2009 (THB m, 2004 prices) 19
Table 7: Thailand Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: Thailand Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: Thailand Fragrances volume, 1999-2004 (Units m) 22
Table 10: Thailand Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: Thailand Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: Thailand Fragrances value, by brand, 2003-2004 (THB m nominal prices) 26
Table 13: Thailand Fragrances company share, by value, 2003-2004 (%) 27
Table 14: Thailand Fragrances value, by company, 2003-2004 (THB m nominal prices) 27
Table 15: Thailand Fragrances off-trade distribution channels, by value, 2003-2004 (%) 28
Table 16: Thailand Fragrances off-trade value, by distribution channel, 2003-2004 (THB m nominal prices) 28
Table 17: Thailand Fragrances expenditure per head, 1999-2004 (THB, nominal prices) 29
Table 18: Thailand Fragrances forecast expenditure per head, 2004-2009 (THB, nominal prices) 29
Table 19: Thailand Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 30
Table 20: Thailand Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 30
Table 21: Thailand Fragrances consumption per head, 1999-2004 (Units) 31
Table 22: Thailand Fragrances forecast consumption per head, 2004-2009 (Units) 31
Table 23: Thailand Female fragrances value, 1999-2004 (THB m, nominal prices) 32
Table 24: Thailand Female fragrances value forecast, 2004-2009 (THB m, nominal prices) 32
Table 25: Thailand Female fragrances value, 1999-2004 (THB m, 2004 prices) 34
Table 26: Thailand Female fragrances value forecast, 2004-2009 (THB m, 2004 prices) 34
Table 27: Thailand Female fragrances value, 1999-2004 (US$ m nominal prices) 35
Table 28: Thailand Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 35
Table 29: Thailand Female fragrances volume, 1999-2004 (Units m) 37
Table 30: Thailand Female fragrances volume forecast, 2004-2009 (Units m) 37
Table 31: Thailand Female fragrances brand share, by value, 2003-2004 (%) 40
Table 32: Thailand Female fragrances value, by brand, 2003-2004 (THB m nominal prices) 41
Table 33: Thailand Female fragrances company share, by value, 2003-2004 (%) 42
Table 34: Thailand Female fragrances value, by company, 2003-2004 (THB m nominal prices) 42
Table 35: Thailand Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 43
Table 36: Thailand Female fragrances off-trade value, by distribution channel, 2003-2004 (THB m nominal prices) 43
Table 37: Thailand Female fragrances expenditure per head, 1999-2004 (THB, nominal prices) 44
Table 38: Thailand Female fragrances forecast expenditure per head, 2004-2009 (THB, nominal prices) 44
Table 39: Thailand Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 45
Table 40: Thailand Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 45
Table 41: Thailand Female fragrances consumption per head, 1999-2004 (Units) 46
Table 42: Thailand Female fragrances forecast consumption per head, 2004-2009 (Units) 46
Table 43: Thailand Female fragrances value, by age group, 2004 47
Table 44: Thailand Female fragrances value, by income group, 2004 47
Table 45: Thailand Female fragrances value, by gender, 2004 48
Table 46: Thailand Female fragrances value, by marital status, 2004 48
Table 47: Thailand Female fragrances value, by size of household, 2004 49
Table 48: Thailand Female fragrances value, by urban/rural residence, 2004 49
Table 49: Thailand Male fragrances value, 1999-2004 (THB m, nominal prices) 50
Table 50: Thailand Male fragrances value forecast, 2004-2009 (THB m, nominal prices) 50
Table 51: Thailand Male fragrances value, 1999-2004 (THB m, 2004 prices) 52
Table 52: Thailand Male fragrances value forecast, 2004-2009 (THB m, 2004 prices) 52
Table 53: Thailand Male fragrances value, 1999-2004 (US$ m nominal prices) 53
Table 54: Thailand Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 53
Table 55: Thailand Male fragrances volume, 1999-2004 (Units m) 55
Table 56: Thailand Male fragrances volume forecast, 2004-2009 (Units m) 55
Table 57: Thailand Male fragrances brand share, by value, 2003-2004 (%) 58
Table 58: Thailand Male fragrances value, by brand, 2003-2004 (THB m nominal prices) 59
Table 59: Thailand Male fragrances company share, by value, 2003-2004 (%) 60
Table 60: Thailand Male fragrances value, by company, 2003-2004 (THB m nominal prices) 60
Table 61: Thailand Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 61
Table 62: Thailand Male fragrances off-trade value, by distribution channel, 2003-2004 (THB m nominal price) 61
Table 63: Thailand Male fragrances expenditure per head, 1999-2004 (THB, nominal prices) 62
Table 64: Thailand Male fragrances forecast expenditure per head, 2004-2009 (THB, nominal prices) 62
Table 65: Thailand Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 63
Table 66: Thailand Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 63
Table 67: Thailand Male fragrances consumption per head, 1999-2004 (Units) 64
Table 68: Thailand Male fragrances forecast consumption per head, 2004-2009 (Units) 64
Table 69: Thailand Male fragrances value, by age group, 2004 65
Table 70: Thailand Male fragrances value, by income group, 2004 65
Table 71: Thailand Male fragrances value, by gender, 2004 66
Table 72: Thailand Male fragrances value, by marital status, 2004 66
Table 73: Thailand Male fragrances value, by size of household, 2004 67
Table 74: Thailand Male fragrances value, by urban/rural residence, 2004 67
Table 75: Thailand Unisex fragrances value, 1999-2004 (THB m, nominal prices) 68
Table 76: Thailand Unisex fragrances value forecast, 2004-2009 (THB m, nominal prices) 68
Table 77: Thailand Unisex fragrances value, 1999-2004 (THB m, 2004 prices) 70
Table 78: Thailand Unisex fragrances value forecast, 2004-2009 (THB m, 2004 prices) 70
Table 79: Thailand Unisex fragrances value, 1999-2004 (US$ m nominal prices) 71
Table 80: Thailand Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 71
Table 81: Thailand Unisex fragrances volume, 1999-2004 (Units m) 73
Table 82: Thailand Unisex fragrances volume forecast, 2004-2009 (Units m) 73
Table 83: Thailand Unisex fragrances brand share, by value, 2003-2004 (%) 76
Table 84: Thailand Unisex fragrances value, by brand, 2003-2004 (THB m nominal prices) 76
Table 85: Thailand Unisex fragrances company share, by value, 2003-2004 (%) 77
Table 86: Thailand Unisex fragrances value, by company, 2003-2004 (THB m nominal prices) 77
Table 87: Thailand Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 78
Table 88: Thailand Unisex fragrances off-trade value, by distribution channel, 2003-2004 (THB m nominal price) 78
Table 89: Thailand Unisex fragrances expenditure per head, 1999-2004 (THB, nominal prices) 79
Table 90: Thailand Unisex fragrances forecast expenditure per head, 2004-2009 (THB, nominal prices) 79
Table 91: Thailand Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 80
Table 92: Thailand Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 80
Table 93: Thailand Unisex fragrances consumption per head, 1999-2004 (Units) 81
Table 94: Thailand Unisex fragrances forecast consumption per head, 2004-2009 (Units) 81
Table 95: Thailand Unisex fragrances value, by age group, 2004 82
Table 96: Thailand Unisex fragrances value, by income group, 2004 82
Table 97: Thailand Unisex fragrances value, by gender, 2004 83
Table 98: Thailand Unisex fragrances value, by marital status, 2004 83
Table 99: Thailand Unisex fragrances value, by size of household, 2004 84
Table 100: Thailand Unisex fragrances value, by urban/rural residence, 2004 84
Table 101: Thailand Key Facts 86
Table 102: Thailand population, by age group, 1999-2004 (millions) 90
Table 103: Thailand population forecast, by age group, 2004-2009 (millions) 91
Table 104: Thailand population, by gender, 1999-2004 (millions) 91
Table 105: Thailand population forecast, by gender, 2004-2009 (millions) 92
Table 106: Thailand real GDP, 1999-2004 (THB bn, 2004 prices) 92
Table 107: Thailand real GDP forecast, 2004-2009 (THB bn, 2004 prices) 93
Table 108: Thailand nominal GDP, 1999-2004 (THB bn, nominal prices) 93
Table 109: Thailand nominal GDP forecast, 2004-2009 (THB bn, nominal prices) 94
Table 110: Thailand real GDP, 1999-2004 (US$ bn, 2004 prices) 94
Table 111: Thailand real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 95
Table 112: Thailand consumer price index, 1999-2004 (2000=100) 95
Table 113: Thailand consumer price index, 2004-2009 (2000=100) 96
Table 114: Thailand exchange rate, 1999-2004 96
List of Figures
Figure 1: Thailand Fragrances value & value forecast, 1999-2009 (THB m, nominal prices) 18
Figure 2: Thailand Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: Thailand Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: Thailand Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: Thailand Female fragrances value & value forecast, 1999-2009 (THB m, nominal prices) 33
Figure 6: Thailand Female fragrances segment growth comparison, by value, 1999-2009 36
Figure 7: Thailand Female fragrances volume & volume forecast, 1999-2009 (Units m) 38
Figure 8: Thailand Female fragrances category growth comparison, by volume, 1999-2009 39
Figure 9: Thailand Male fragrances value & value forecast, 1999-2009 (THB m, nominal prices) 51
Figure 10: Thailand Male fragrances segment growth comparison, by value, 1999-2009 54
Figure 11: Thailand Male fragrances volume & volume forecast, 1999-2009 (Units m) 56
Figure 12: Thailand Male fragrances category growth comparison, by volume, 1999-2009 57
Figure 13: Thailand Unisex fragrances value & value forecast, 1999-2009 (THB m, nominal prices) 69
Figure 14: Thailand Unisex fragrances segment growth comparison, by value, 1999-2009 72
Figure 15: Thailand Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 74
Figure 16: Thailand Unisex fragrances category growth comparison, by volume, 1999-2009 75
Figure 17: Map of Thailand 87
Figure 18: Annual data review process 98