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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in the USA. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in the USA increased between 1999-2004, growing at an average annual rate of 0.64%.

The leading company in the market in 2004 was The Estée Lauder Companies Inc.. The second-largest player was Unilever with L'Oreal S.A. in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 USA FRAGRANCES 16
2.1 Value 16
2.2 Volume 20
2.3 Market Share 23
2.4 Distribution 29
2.5 Expenditure & consumption per head 30
CHAPTER 3 USA FEMALE FRAGRANCES 32
3.1 Value 32
3.2 Volume 36
3.3 Market Share 39
3.4 Distribution 45
3.5 Expenditure & consumption per head 46
3.6 ConsumerGraphics 48
CHAPTER 4 USA MALE FRAGRANCES 52
4.1 Value 52
4.2 Volume 56
4.3 Market Share 59
4.4 Distribution 62
4.5 Expenditure & consumption per head 63
4.6 ConsumerGraphics 65
CHAPTER 5 USA UNISEX FRAGRANCES 69
5.1 Value 69
5.2 Volume 73
5.3 Market Share 76
5.4 Distribution 78
5.5 Expenditure & consumption per head 79
5.6 ConsumerGraphics 81
CHAPTER 6 USA SOCIOECONOMIC PROFILE 85
6.1 Country Overview 85
6.2 Key Facts 86
6.3 Political Overview 88
6.4 United States Economic Overview 89
CHAPTER 7 USA MACROECONOMIC PROFILE 90
7.1 Macroeconomic Indicators 90
CHAPTER 8 RESEARCH METHODOLOGY 97
8.1 Methodology overview 97
8.2 Secondary research 98
8.3 Market modelling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
8.4 Primary research 100
8.5 Data finalisation 101
8.6 Ongoing research 101
CHAPTER 9 APPENDIX 102
9.1 Future readings 102
9.2 Research team 102
9.3 How to contact experts in your industry 102
List of Tables
Table 1: Fragrances category definitions 14
Table 2: Fragrances distribution channels 15
Table 3: USA Fragrances value, 1999-2004 (USD m, nominal prices) 16
Table 4: USA Fragrances value forecast, 2004-2009 (USD m, nominal prices) 16
Table 5: USA Fragrances value, 1999-2004 (USD m, 2004 prices) 18
Table 6: USA Fragrances value forecast, 2004-2009 (USD m, 2004 prices) 18
Table 7: USA Fragrances volume, 1999-2004 (Units m) 20
Table 8: USA Fragrances volume forecast, 2004-2009 (Units m) 20
Table 9: USA Fragrances brand share, by value, 2003-2004 (%) 23
Table 10: USA Fragrances value, by brand, 2003-2004 (USD m nominal prices) 25
Table 11: USA Fragrances company share, by value, 2003-2004 (%) 27
Table 12: USA Fragrances value, by company, 2003-2004 (USD m nominal prices) 28
Table 13: USA Fragrances off-trade distribution channels, by value, 2003-2004 (%) 29
Table 14: USA Fragrances off-trade value, by distribution channel, 2003-2004 (USD m nominal prices) 29
Table 15: USA Fragrances expenditure per head, 1999-2004 (USD, nominal prices) 30
Table 16: USA Fragrances forecast expenditure per head, 2004-2009 (USD, nominal prices) 30
Table 17: USA Fragrances consumption per head, 1999-2004 (Units) 31
Table 18: USA Fragrances forecast consumption per head, 2004-2009 (Units) 31
Table 19: USA Female fragrances value, 1999-2004 (USD m, nominal prices) 32
Table 20: USA Female fragrances value forecast, 2004-2009 (USD m, nominal prices) 32
Table 21: USA Female fragrances value, 1999-2004 (USD m, 2004 prices) 34
Table 22: USA Female fragrances value forecast, 2004-2009 (USD m, 2004 prices) 34
Table 23: USA Female fragrances volume, 1999-2004 (Units m) 36
Table 24: USA Female fragrances volume forecast, 2004-2009 (Units m) 36
Table 25: USA Female fragrances brand share, by value, 2003-2004 (%) 39
Table 26: USA Female fragrances value, by brand, 2003-2004 (USD m nominal prices) 41
Table 27: USA Female fragrances company share, by value, 2003-2004 (%) 43
Table 28: USA Female fragrances value, by company, 2003-2004 (USD m nominal prices) 44
Table 29: USA Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 45
Table 30: USA Female fragrances off-trade value, by distribution channel, 2003-2004 (USD m nominal prices) 45
Table 31: USA Female fragrances expenditure per head, 1999-2004 (USD, nominal prices) 46
Table 32: USA Female fragrances forecast expenditure per head, 2004-2009 (USD, nominal prices) 46
Table 33: USA Female fragrances consumption per head, 1999-2004 (Units) 47
Table 34: USA Female fragrances forecast consumption per head, 2004-2009 (Units) 47
Table 35: USA Female fragrances value, by age group, 2004 48
Table 36: USA Female fragrances value, by income group, 2004 48
Table 37: USA Female fragrances value, by gender, 2004 49
Table 38: USA Female fragrances value, by marital status, 2004 49
Table 39: USA Female fragrances value, by size of household, 2004 50
Table 40: USA Female fragrances value, by region, 2004 50
Table 41: USA Female fragrances value, by urban/rural residence, 2004 51
Table 42: USA Male fragrances value, 1999-2004 (USD m, nominal prices) 52
Table 43: USA Male fragrances value forecast, 2004-2009 (USD m, nominal prices) 52
Table 44: USA Male fragrances value, 1999-2004 (USD m, 2004 prices) 54
Table 45: USA Male fragrances value forecast, 2004-2009 (USD m, 2004 prices) 54
Table 46: USA Male fragrances volume, 1999-2004 (Units m) 56
Table 47: USA Male fragrances volume forecast, 2004-2009 (Units m) 56
Table 48: USA Male fragrances brand share, by value, 2003-2004 (%) 59
Table 49: USA Male fragrances value, by brand, 2003-2004 (USD m nominal prices) 60
Table 50: USA Male fragrances company share, by value, 2003-2004 (%) 61
Table 51: USA Male fragrances value, by company, 2003-2004 (USD m nominal prices) 61
Table 52: USA Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 62
Table 53: USA Male fragrances off-trade value, by distribution channel, 2003-2004 (USD m nominal price) 62
Table 54: USA Male fragrances expenditure per head, 1999-2004 (USD, nominal prices) 63
Table 55: USA Male fragrances forecast expenditure per head, 2004-2009 (USD, nominal prices) 63
Table 56: USA Male fragrances consumption per head, 1999-2004 (Units) 64
Table 57: USA Male fragrances forecast consumption per head, 2004-2009 (Units) 64
Table 58: USA Male fragrances value, by age group, 2004 65
Table 59: USA Male fragrances value, by income group, 2004 65
Table 60: USA Male fragrances value, by gender, 2004 66
Table 61: USA Male fragrances value, by marital status, 2004 66
Table 62: USA Male fragrances value, by size of household, 2004 67
Table 63: USA Male fragrances value, by region, 2004 67
Table 64: USA Male fragrances value, by urban/rural residence, 2004 68
Table 65: USA Unisex fragrances value, 1999-2004 (USD m, nominal prices) 69
Table 66: USA Unisex fragrances value forecast, 2004-2009 (USD m, nominal prices) 69
Table 67: USA Unisex fragrances value, 1999-2004 (USD m, 2004 prices) 71
Table 68: USA Unisex fragrances value forecast, 2004-2009 (USD m, 2004 prices) 71
Table 69: USA Unisex fragrances volume, 1999-2004 (Units m) 73
Table 70: USA Unisex fragrances volume forecast, 2004-2009 (Units m) 73
Table 71: USA Unisex fragrances brand share, by value, 2003-2004 (%) 76
Table 72: USA Unisex fragrances value, by brand, 2003-2004 (USD m nominal prices) 76
Table 73: USA Unisex fragrances company share, by value, 2003-2004 (%) 77
Table 74: USA Unisex fragrances value, by company, 2003-2004 (USD m nominal prices) 77
Table 75: USA Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 78
Table 76: USA Unisex fragrances off-trade value, by distribution channel, 2003-2004 (USD m nominal price) 78
Table 77: USA Unisex fragrances expenditure per head, 1999-2004 (USD, nominal prices) 79
Table 78: USA Unisex fragrances forecast expenditure per head, 2004-2009 (USD, nominal prices) 79
Table 79: USA Unisex fragrances consumption per head, 1999-2004 (Units) 80
Table 80: USA Unisex fragrances forecast consumption per head, 2004-2009 (Units) 80
Table 81: USA Unisex fragrances value, by age group, 2004 81
Table 82: USA Unisex fragrances value, by income group, 2004 81
Table 83: USA Unisex fragrances value, by gender, 2004 82
Table 84: USA Unisex fragrances value, by marital status, 2004 82
Table 85: USA Unisex fragrances value, by size of household, 2004 83
Table 86: USA Unisex fragrances value, by region, 2004 83
Table 87: USA Unisex fragrances value, by urban/rural residence, 2004 84
Table 88: United States Key Facts 86
Table 89: USA population, by age group, 1999-2004 (millions) 90
Table 90: USA population forecast, by age group, 2004-2009 (millions) 91
Table 91: USA population, by gender, 1999-2004 (millions) 91
Table 92: USA population forecast, by gender, 2004-2009 (millions) 92
Table 93: USA real GDP, 1999-2004 (USD bn, 2004 prices) 92
Table 94: USA real GDP forecast, 2004-2009 (USD bn, 2004 prices) 93
Table 95: USA nominal GDP, 1999-2004 (USD bn, nominal prices) 93
Table 96: USA nominal GDP forecast, 2004-2009 (USD bn, nominal prices) 94
Table 97: USA real GDP, 1999-2004 (US$ bn, 2004 prices) 94
Table 98: USA real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 95
Table 99: USA consumer price index, 1999-2004 (2000=100) 95
Table 100: USA consumer price index, 2004-2009 (2000=100) 96
Table 101: USA exchange rate, 1999-2004 96
List of Figures
Figure 1: USA Fragrances value & value forecast, 1999-2009 (USD m, nominal prices) 17
Figure 2: USA Fragrances category growth comparison, by value, 1999-2009 19
Figure 3: USA Fragrances volume & volume forecast, 1999-2009 (Units m) 21
Figure 4: USA Fragrances category growth comparison, by volume, 1999-2009 22
Figure 5: USA Female fragrances value & value forecast, 1999-2009 (USD m, nominal prices) 33
Figure 6: USA Female fragrances segment growth comparison, by value, 1999-2009 35
Figure 7: USA Female fragrances volume & volume forecast, 1999-2009 (Units m) 37
Figure 8: USA Female fragrances category growth comparison, by volume, 1999-2009 38
Figure 9: USA Male fragrances value & value forecast, 1999-2009 (USD m, nominal prices) 53
Figure 10: USA Male fragrances segment growth comparison, by value, 1999-2009 55
Figure 11: USA Male fragrances volume & volume forecast, 1999-2009 (Units m) 57
Figure 12: USA Male fragrances category growth comparison, by volume, 1999-2009 58
Figure 13: USA Unisex fragrances value & value forecast, 1999-2009 (USD m, nominal prices) 70
Figure 14: USA Unisex fragrances segment growth comparison, by value, 1999-2009 72
Figure 15: USA Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 74
Figure 16: USA Unisex fragrances category growth comparison, by volume, 1999-2009 75
Figure 17: Map of United States 87
Figure 18: Annual data review process 98