Ajouter aux favoris   Ajouter cette page à mon bookmark --- SOCIAL BOOKMARKING --- Digg Furl del.icio.us Netscape

Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Greece. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.

Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

Includes company and brand share data by category, as well as distribution channel data.

Contains market value segmentation by demographic and socioeconomic group.

Report Highlights
The market for Fragrances in Greece increased between 1999-2004, growing at an average annual rate of 1.83%.

The leading company in the market in 2004 was L'Oreal S.A.. The second-largest player was Sarantis SA with Shiseido Company, Limited in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.

Understand consumers' consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 13
CHAPTER 1 INTRODUCTION 15
What is this report about? 15
How to use this report 15
Definitions 15
CHAPTER 2 GREECE FRAGRANCES 18
2.1 Value 18
2.2 Volume 23
2.3 Market Share 26
2.4 Distribution 30
2.5 Expenditure & consumption per head 31
CHAPTER 3 GREECE FEMALE FRAGRANCES 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 45
3.5 Expenditure & consumption per head 46
3.6 ConsumerGraphics 49
CHAPTER 4 GREECE MALE FRAGRANCES 53
4.1 Value 53
4.2 Volume 58
4.3 Market Share 61
4.4 Distribution 64
4.5 Expenditure & consumption per head 65
4.6 ConsumerGraphics 68
CHAPTER 5 GREECE UNISEX FRAGRANCES 72
5.1 Value 72
5.2 Volume 77
5.3 Market Share 80
5.4 Distribution 82
5.5 Expenditure & consumption per head 83
5.6 ConsumerGraphics 86
CHAPTER 6 GREECE SOCIOECONOMIC PROFILE 90
6.1 Country Overview 90
6.2 Key Facts 91
6.3 Political Overview 93
6.4 Greece Economic Overview 94
CHAPTER 7 GREECE MACROECONOMIC PROFILE 95
7.1 Macroeconomic Indicators 95
CHAPTER 8 RESEARCH METHODOLOGY 103
8.1 Methodology overview 103
8.2 Secondary research 104
8.3 Market modelling 105
8.4 Primary research 106
8.5 Data finalisation 107
8.6 Ongoing research 107
CHAPTER 9 APPENDIX 108
9.1 Future readings 108
9.2 Research team 108
9.3 How to contact experts in your industry 108

LIST OF TABLES
Table 1: Fragrances category definitions 16
Table 2: Fragrances distribution channels 17
Table 3: Greece Fragrances value, 1999-2004 (EUR m, nominal prices) 18
Table 4: Greece Fragrances value forecast, 2004-2009 (EUR m, nominal prices) 18
Table 5: Greece Fragrances value, 1999-2004 (EUR m, 2004 prices) 20
Table 6: Greece Fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 20
Table 7: Greece Fragrances value, 1999-2004 (US$ m nominal prices) 21
Table 8: Greece Fragrances value forecast, 2004-2009 (US$ m nominal prices) 21
Table 9: Greece Fragrances volume, 1999-2004 (Units m) 23
Table 10: Greece Fragrances volume forecast, 2004-2009 (Units m) 23
Table 11: Greece Fragrances brand share, by value, 2003-2004 (%) 26
Table 12: Greece Fragrances value, by brand, 2003-2004 (EUR m nominal prices) 27
Table 13: Greece Fragrances company share, by value, 2003-2004 (%) 28
Table 14: Greece Fragrances value, by company, 2003-2004 (EUR m nominal prices) 29
Table 15: Greece Fragrances off-trade distribution channels, by value, 2003-2004 (%) 30
Table 16: Greece Fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal prices) 30
Table 17: Greece Fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 31
Table 18: Greece Fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 31
Table 19: Greece Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 32
Table 20: Greece Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 32
Table 21: Greece Fragrances consumption per head, 1999-2004 (Units) 33
Table 22: Greece Fragrances forecast consumption per head, 2004-2009 (Units) 33
Table 23: Greece Female fragrances value, 1999-2004 (EUR m, nominal prices) 34
Table 24: Greece Female fragrances value forecast, 2004-2009 (EUR m, nominal prices) 34
Table 25: Greece Female fragrances value, 1999-2004 (EUR m, 2004 prices) 36
Table 26: Greece Female fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 36
Table 27: Greece Female fragrances value, 1999-2004 (US$ m nominal prices) 37
Table 28: Greece Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 37
Table 29: Greece Female fragrances volume, 1999-2004 (Units m) 39
Table 30: Greece Female fragrances volume forecast, 2004-2009 (Units m) 39
Table 31: Greece Female fragrances brand share, by value, 2003-2004 (%) 42
Table 32: Greece Female fragrances value, by brand, 2003-2004 (EUR m nominal prices) 43
Table 33: Greece Female fragrances company share, by value, 2003-2004 (%) 43
Table 34: Greece Female fragrances value, by company, 2003-2004 (EUR m nominal prices) 44
Table 35: Greece Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 45
Table 36: Greece Female fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal prices) 45
Table 37: Greece Female fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 46
Table 38: Greece Female fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 46
Table 39: Greece Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 47
Table 40: Greece Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 47
Table 41: Greece Female fragrances consumption per head, 1999-2004 (Units) 48
Table 42: Greece Female fragrances forecast consumption per head, 2004-2009 (Units) 48
Table 43: Greece Female fragrances value, by age group, 2004 49
Table 44: Greece Female fragrances value, by income group, 2004 49
Table 45: Greece Female fragrances value, by gender, 2004 50
Table 46: Greece Female fragrances value, by marital status, 2004 50
Table 47: Greece Female fragrances value, by size of household, 2004 51
Table 48: Greece Female fragrances value, by region, 2004 51
Table 49: Greece Female fragrances value, by urban/rural residence, 2004 52
Table 50: Greece Male fragrances value, 1999-2004 (EUR m, nominal prices) 53
Table 51: Greece Male fragrances value forecast, 2004-2009 (EUR m, nominal prices) 53
Table 52: Greece Male fragrances value, 1999-2004 (EUR m, 2004 prices) 55
Table 53: Greece Male fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 55
Table 54: Greece Male fragrances value, 1999-2004 (US$ m nominal prices) 56
Table 55: Greece Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 56
Table 56: Greece Male fragrances volume, 1999-2004 (Units m) 58
Table 57: Greece Male fragrances volume forecast, 2004-2009 (Units m) 58
Table 58: Greece Male fragrances brand share, by value, 2003-2004 (%) 61
Table 59: Greece Male fragrances value, by brand, 2003-2004 (EUR m nominal prices) 62
Table 60: Greece Male fragrances company share, by value, 2003-2004 (%) 63
Table 61: Greece Male fragrances value, by company, 2003-2004 (EUR m nominal prices) 63
Table 62: Greece Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 64
Table 63: Greece Male fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal price) 64
Table 64: Greece Male fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 65
Table 65: Greece Male fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 65
Table 66: Greece Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 66
Table 67: Greece Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 66
Table 68: Greece Male fragrances consumption per head, 1999-2004 (Units) 67
Table 69: Greece Male fragrances forecast consumption per head, 2004-2009 (Units) 67
Table 70: Greece Male fragrances value, by age group, 2004 68
Table 71: Greece Male fragrances value, by income group, 2004 68
Table 72: Greece Male fragrances value, by gender, 2004 69
Table 73: Greece Male fragrances value, by marital status, 2004 69
Table 74: Greece Male fragrances value, by size of household, 2004 70
Table 75: Greece Male fragrances value, by region, 2004 70
Table 76: Greece Male fragrances value, by urban/rural residence, 2004 71
Table 77: Greece Unisex fragrances value, 1999-2004 (EUR m, nominal prices) 72
Table 78: Greece Unisex fragrances value forecast, 2004-2009 (EUR m, nominal prices) 72
Table 79: Greece Unisex fragrances value, 1999-2004 (EUR m, 2004 prices) 74
Table 80: Greece Unisex fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 74
Table 81: Greece Unisex fragrances value, 1999-2004 (US$ m nominal prices) 75
Table 82: Greece Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 75
Table 83: Greece Unisex fragrances volume, 1999-2004 (Units m) 77
Table 84: Greece Unisex fragrances volume forecast, 2004-2009 (Units m) 77
Table 85: Greece Unisex fragrances brand share, by value, 2003-2004 (%) 80
Table 86: Greece Unisex fragrances value, by brand, 2003-2004 (EUR m nominal prices) 80
Table 87: Greece Unisex fragrances company share, by value, 2003-2004 (%) 81
Table 88: Greece Unisex fragrances value, by company, 2003-2004 (EUR m nominal prices) 81
Table 89: Greece Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 82
Table 90: Greece Unisex fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal price) 82
Table 91: Greece Unisex fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 83
Table 92: Greece Unisex fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 83
Table 93: Greece Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 84
Table 94: Greece Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 84
Table 95: Greece Unisex fragrances consumption per head, 1999-2004 (Units) 85
Table 96: Greece Unisex fragrances forecast consumption per head, 2004-2009 (Units) 85
Table 97: Greece Unisex fragrances value, by age group, 2004 86
Table 98: Greece Unisex fragrances value, by income group, 2004 86
Table 99: Greece Unisex fragrances value, by gender, 2004 87
Table 100: Greece Unisex fragrances value, by marital status, 2004 87
Table 101: Greece Unisex fragrances value, by size of household, 2004 88
Table 102: Greece Unisex fragrances value, by region, 2004 88
Table 103: Greece Unisex fragrances value, by urban/rural residence, 2004 89
Table 104: Greece Key Facts 91
Table 105: Greece population, by age group, 1999-2004 (millions) 95
Table 106: Greece population forecast, by age group, 2004-2009 (millions) 96
Table 107: Greece population, by gender, 1999-2004 (millions) 97
Table 108: Greece population forecast, by gender, 2004-2009 (millions) 97
Table 109: Greece real GDP, 1999-2004 (EUR bn, 2004 prices) 98
Table 110: Greece real GDP forecast, 2004-2009 (EUR bn, 2004 prices) 98
Table 111: Greece nominal GDP, 1999-2004 (EUR bn, nominal prices) 99
Table 112: Greece nominal GDP forecast, 2004-2009 (EUR bn, nominal prices) 99
Table 113: Greece real GDP, 1999-2004 (US$ bn, 2004 prices) 100
Table 114: Greece real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 100
Table 115: Greece consumer price index, 1999-2004 (2000=100) 101
Table 116: Greece consumer price index, 2004-2009 (2000=100) 101
Table 117: Greece exchange rate, 1999-2004 102


LIST OF FIGURES
Figure 1: Greece Fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 19
Figure 2: Greece Fragrances category growth comparison, by value, 1999-2009 22
Figure 3: Greece Fragrances volume & volume forecast, 1999-2009 (Units m) 24
Figure 4: Greece Fragrances category growth comparison, by volume, 1999-2009 25
Figure 5: Greece Female fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 35
Figure 6: Greece Female fragrances segment growth comparison, by value, 1999-2009 38
Figure 7: Greece Female fragrances volume & volume forecast, 1999-2009 (Units m) 40
Figure 8: Greece Female fragrances category growth comparison, by volume, 1999-2009 41
Figure 9: Greece Male fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 54
Figure 10: Greece Male fragrances segment growth comparison, by value, 1999-2009 57
Figure 11: Greece Male fragrances volume & volume forecast, 1999-2009 (Units m) 59
Figure 12: Greece Male fragrances category growth comparison, by volume, 1999-2009 60
Figure 13: Greece Unisex fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 73
Figure 14: Greece Unisex fragrances segment growth comparison, by value, 1999-2009 76
Figure 15: Greece Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 78
Figure 16: Greece Unisex fragrances category growth comparison, by volume, 1999-2009 79
Figure 17: Map of Greece 92
Figure 18: Annual data review process 104