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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.

Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

Includes company and brand share data by category, as well as distribution channel data.

Contains market value segmentation by demographic and socioeconomic group.

Report Highlights
The market for Fragrances in Hungary increased between 1999-2004, growing at an average annual rate of 9.58%.

The leading company in the market in 2004 was Coty Inc. The second-largest player was Procter & Gamble with Unilever in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.

Understand consumers' consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 HUNGARY FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 28
2.5 Expenditure & consumption per head 29
CHAPTER 3 HUNGARY FEMALE FRAGRANCES 32
3.1 Value 32
3.2 Volume 37
3.3 Market Share 40
3.4 Distribution 42
3.5 Expenditure & consumption per head 43
3.6 ConsumerGraphics 46
CHAPTER 4 HUNGARY MALE FRAGRANCES 49
4.1 Value 49
4.2 Volume 54
4.3 Market Share 57
4.4 Distribution 60
4.5 Expenditure & consumption per head 61
4.6 ConsumerGraphics 64
CHAPTER 5 HUNGARY UNISEX FRAGRANCES 67
5.1 Value 67
5.2 Volume 72
5.3 Market Share 75
5.4 Distribution 77
5.5 Expenditure & consumption per head 78
5.6 ConsumerGraphics 81
CHAPTER 6 HUNGARY SOCIOECONOMIC PROFILE 84
6.1 Country Overview 84
6.2 Key Facts 85
6.3 Political Overview 87
6.4 Hungary Economic Overview 88
CHAPTER 7 HUNGARY MACROECONOMIC PROFILE 89
7.1 Macroeconomic Indicators 89
CHAPTER 8 RESEARCH METHODOLOGY 97
8.1 Methodology overview 97
8.2 Secondary research 98
8.3 Market modelling 99
8.4 Primary research 100
8.5 Data finalisation 101
8.6 Ongoing research 101
CHAPTER 9 APPENDIX 102
9.1 Future readings 102
9.2 Research team 102
9.3 How to contact experts in your industry 102

LIST OF TABLES
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: Hungary Fragrances value, 1999-2004 (HUF m, nominal prices) 17
Table 4: Hungary Fragrances value forecast, 2004-2009 (HUF m, nominal prices) 17
Table 5: Hungary Fragrances value, 1999-2004 (HUF m, 2004 prices) 19
Table 6: Hungary Fragrances value forecast, 2004-2009 (HUF m, 2004 prices) 19
Table 7: Hungary Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: Hungary Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: Hungary Fragrances volume, 1999-2004 (Units m) 22
Table 10: Hungary Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: Hungary Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: Hungary Fragrances value, by brand, 2003-2004 (HUF m nominal prices) 26
Table 13: Hungary Fragrances company share, by value, 2003-2004 (%) 27
Table 14: Hungary Fragrances value, by company, 2003-2004 (HUF m nominal prices) 27
Table 15: Hungary Fragrances off-trade distribution channels, by value, 2003-2004 (%) 28
Table 16: Hungary Fragrances off-trade value, by distribution channel, 2003-2004 (HUF m nominal prices) 28
Table 17: Hungary Fragrances expenditure per head, 1999-2004 (HUF, nominal prices) 29
Table 18: Hungary Fragrances forecast expenditure per head, 2004-2009 (HUF, nominal prices) 29
Table 19: Hungary Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 30
Table 20: Hungary Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 30
Table 21: Hungary Fragrances consumption per head, 1999-2004 (Units) 31
Table 22: Hungary Fragrances forecast consumption per head, 2004-2009 (Units) 31
Table 23: Hungary Female fragrances value, 1999-2004 (HUF m, nominal prices) 32
Table 24: Hungary Female fragrances value forecast, 2004-2009 (HUF m, nominal prices) 32
Table 25: Hungary Female fragrances value, 1999-2004 (HUF m, 2004 prices) 34
Table 26: Hungary Female fragrances value forecast, 2004-2009 (HUF m, 2004 prices) 34
Table 27: Hungary Female fragrances value, 1999-2004 (US$ m nominal prices) 35
Table 28: Hungary Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 35
Table 29: Hungary Female fragrances volume, 1999-2004 (Units m) 37
Table 30: Hungary Female fragrances volume forecast, 2004-2009 (Units m) 37
Table 31: Hungary Female fragrances brand share, by value, 2003-2004 (%) 40
Table 32: Hungary Female fragrances value, by brand, 2003-2004 (HUF m nominal prices) 40
Table 33: Hungary Female fragrances company share, by value, 2003-2004 (%) 41
Table 34: Hungary Female fragrances value, by company, 2003-2004 (HUF m nominal prices) 41
Table 35: Hungary Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 42
Table 36: Hungary Female fragrances off-trade value, by distribution channel, 2003-2004 (HUF m nominal prices) 42
Table 37: Hungary Female fragrances expenditure per head, 1999-2004 (HUF, nominal prices) 43
Table 38: Hungary Female fragrances forecast expenditure per head, 2004-2009 (HUF, nominal prices) 43
Table 39: Hungary Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 44
Table 40: Hungary Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 44
Table 41: Hungary Female fragrances consumption per head, 1999-2004 (Units) 45
Table 42: Hungary Female fragrances forecast consumption per head, 2004-2009 (Units) 45
Table 43: Hungary Female fragrances value, by age group, 2004 46
Table 44: Hungary Female fragrances value, by income group, 2004 46
Table 45: Hungary Female fragrances value, by gender, 2004 47
Table 46: Hungary Female fragrances value, by marital status, 2004 47
Table 47: Hungary Female fragrances value, by size of household, 2004 48
Table 48: Hungary Female fragrances value, by urban/rural residence, 2004 48
Table 49: Hungary Male fragrances value, 1999-2004 (HUF m, nominal prices) 49
Table 50: Hungary Male fragrances value forecast, 2004-2009 (HUF m, nominal prices) 49
Table 51: Hungary Male fragrances value, 1999-2004 (HUF m, 2004 prices) 51
Table 52: Hungary Male fragrances value forecast, 2004-2009 (HUF m, 2004 prices) 51
Table 53: Hungary Male fragrances value, 1999-2004 (US$ m nominal prices) 52
Table 54: Hungary Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 52
Table 55: Hungary Male fragrances volume, 1999-2004 (Units m) 54
Table 56: Hungary Male fragrances volume forecast, 2004-2009 (Units m) 54
Table 57: Hungary Male fragrances brand share, by value, 2003-2004 (%) 57
Table 58: Hungary Male fragrances value, by brand, 2003-2004 (HUF m nominal prices) 58
Table 59: Hungary Male fragrances company share, by value, 2003-2004 (%) 59
Table 60: Hungary Male fragrances value, by company, 2003-2004 (HUF m nominal prices) 59
Table 61: Hungary Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 60
Table 62: Hungary Male fragrances off-trade value, by distribution channel, 2003-2004 (HUF m nominal price) 60
Table 63: Hungary Male fragrances expenditure per head, 1999-2004 (HUF, nominal prices) 61
Table 64: Hungary Male fragrances forecast expenditure per head, 2004-2009 (HUF, nominal prices) 61
Table 65: Hungary Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 62
Table 66: Hungary Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 62
Table 67: Hungary Male fragrances consumption per head, 1999-2004 (Units) 63
Table 68: Hungary Male fragrances forecast consumption per head, 2004-2009 (Units) 63
Table 69: Hungary Male fragrances value, by age group, 2004 64
Table 70: Hungary Male fragrances value, by income group, 2004 64
Table 71: Hungary Male fragrances value, by gender, 2004 65
Table 72: Hungary Male fragrances value, by marital status, 2004 65
Table 73: Hungary Male fragrances value, by size of household, 2004 66
Table 74: Hungary Male fragrances value, by urban/rural residence, 2004 66
Table 75: Hungary Unisex fragrances value, 1999-2004 (HUF m, nominal prices) 67
Table 76: Hungary Unisex fragrances value forecast, 2004-2009 (HUF m, nominal prices) 67
Table 77: Hungary Unisex fragrances value, 1999-2004 (HUF m, 2004 prices) 69
Table 78: Hungary Unisex fragrances value forecast, 2004-2009 (HUF m, 2004 prices) 69
Table 79: Hungary Unisex fragrances value, 1999-2004 (US$ m nominal prices) 70
Table 80: Hungary Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 70
Table 81: Hungary Unisex fragrances volume, 1999-2004 (Units m) 72
Table 82: Hungary Unisex fragrances volume forecast, 2004-2009 (Units m) 72
Table 83: Hungary Unisex fragrances brand share, by value, 2003-2004 (%) 75
Table 84: Hungary Unisex fragrances value, by brand, 2003-2004 (HUF m nominal prices) 75
Table 85: Hungary Unisex fragrances company share, by value, 2003-2004 (%) 76
Table 86: Hungary Unisex fragrances value, by company, 2003-2004 (HUF m nominal prices) 76
Table 87: Hungary Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 77
Table 88: Hungary Unisex fragrances off-trade value, by distribution channel, 2003-2004 (HUF m nominal price) 77
Table 89: Hungary Unisex fragrances expenditure per head, 1999-2004 (HUF, nominal prices) 78
Table 90: Hungary Unisex fragrances forecast expenditure per head, 2004-2009 (HUF, nominal prices) 78
Table 91: Hungary Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 79
Table 92: Hungary Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 79
Table 93: Hungary Unisex fragrances consumption per head, 1999-2004 (Units) 80
Table 94: Hungary Unisex fragrances forecast consumption per head, 2004-2009 (Units) 80
Table 95: Hungary Unisex fragrances value, by age group, 2004 81
Table 96: Hungary Unisex fragrances value, by income group, 2004 81
Table 97: Hungary Unisex fragrances value, by gender, 2004 82
Table 98: Hungary Unisex fragrances value, by marital status, 2004 82
Table 99: Hungary Unisex fragrances value, by size of household, 2004 83
Table 100: Hungary Unisex fragrances value, by urban/rural residence, 2004 83
Table 101: Hungary Key Facts 85
Table 102: Hungary population, by age group, 1999-2004 (millions) 89
Table 103: Hungary population forecast, by age group, 2004-2009 (millions) 90
Table 104: Hungary population, by gender, 1999-2004 (millions) 91
Table 105: Hungary population forecast, by gender, 2004-2009 (millions) 91
Table 106: Hungary real GDP, 1999-2004 (HUF bn, 2004 prices) 92
Table 107: Hungary real GDP forecast, 2004-2009 (HUF bn, 2004 prices) 92
Table 108: Hungary nominal GDP, 1999-2004 (HUF bn, nominal prices) 93
Table 109: Hungary nominal GDP forecast, 2004-2009 (HUF bn, nominal prices) 93
Table 110: Hungary real GDP, 1999-2004 (US$ bn, 2004 prices) 94
Table 111: Hungary real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 94
Table 112: Hungary consumer price index, 1999-2004 (2000=100) 95
Table 113: Hungary consumer price index, 2004-2009 (2000=100) 95
Table 114: Hungary exchange rate, 1999-2004 96


LIST OF FIGURES
Figure 1: Hungary Fragrances value & value forecast, 1999-2009 (HUF m, nominal prices) 18
Figure 2: Hungary Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: Hungary Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: Hungary Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: Hungary Female fragrances value & value forecast, 1999-2009 (HUF m, nominal prices) 33
Figure 6: Hungary Female fragrances segment growth comparison, by value, 1999-2009 36
Figure 7: Hungary Female fragrances volume & volume forecast, 1999-2009 (Units m) 38
Figure 8: Hungary Female fragrances category growth comparison, by volume, 1999-2009 39
Figure 9: Hungary Male fragrances value & value forecast, 1999-2009 (HUF m, nominal prices) 50
Figure 10: Hungary Male fragrances segment growth comparison, by value, 1999-2009 53
Figure 11: Hungary Male fragrances volume & volume forecast, 1999-2009 (Units m) 55
Figure 12: Hungary Male fragrances category growth comparison, by volume, 1999-2009 56
Figure 13: Hungary Unisex fragrances value & value forecast, 1999-2009 (HUF m, nominal prices) 68
Figure 14: Hungary Unisex fragrances segment growth comparison, by value, 1999-2009 71
Figure 15: Hungary Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 73
Figure 16: Hungary Unisex fragrances category growth comparison, by volume, 1999-2009 74
Figure 17: Map of Hungary 86
Figure 18: Annual data review process 98