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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Ireland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.

Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

Includes company and brand share data by category, as well as distribution channel data.

Contains market value segmentation by demographic and socioeconomic group.

Report Highlights
The market for Fragrances in Ireland increased between 1999-2004, growing at an average annual rate of 0.65%.

The leading company in the market in 2004 was Shiseido Company, Limited. The second-largest player was Unilever with Chanel SA in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.

Understand consumers' consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 IRELAND FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 29
2.5 Expenditure & consumption per head 30
CHAPTER 3 IRELAND FEMALE FRAGRANCES 33
3.1 Value 33
3.2 Volume 38
3.3 Market Share 41
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 IRELAND MALE FRAGRANCES 51
4.1 Value 51
4.2 Volume 56
4.3 Market Share 59
4.4 Distribution 62
4.5 Expenditure & consumption per head 63
4.6 ConsumerGraphics 66
CHAPTER 5 IRELAND UNISEX FRAGRANCES 69
5.1 Value 69
5.2 Volume 74
5.3 Market Share 77
5.4 Distribution 79
5.5 Expenditure & consumption per head 80
5.6 ConsumerGraphics 83
CHAPTER 6 IRELAND SOCIOECONOMIC PROFILE 86
6.1 Country Overview 86
6.2 Key Facts 87
6.3 Political Overview 89
6.4 Ireland Economic Overview 90
CHAPTER 7 IRELAND MACROECONOMIC PROFILE 91
7.1 Macroeconomic Indicators 91
CHAPTER 8 RESEARCH METHODOLOGY 98
8.1 Methodology overview 98
8.2 Secondary research 99
8.3 Market modelling 100
8.4 Primary research 101
8.5 Data finalisation 102
8.6 Ongoing research 102
CHAPTER 9 APPENDIX 103
9.1 Future readings 103
9.2 Research team 103
9.3 How to contact experts in your industry 103

LIST OF TABLES
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: Ireland Fragrances value, 1999-2004 (EUR m, nominal prices) 17
Table 4: Ireland Fragrances value forecast, 2004-2009 (EUR m, nominal prices) 17
Table 5: Ireland Fragrances value, 1999-2004 (EUR m, 2004 prices) 19
Table 6: Ireland Fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 19
Table 7: Ireland Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: Ireland Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: Ireland Fragrances volume, 1999-2004 (Units m) 22
Table 10: Ireland Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: Ireland Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: Ireland Fragrances value, by brand, 2003-2004 (EUR m nominal prices) 26
Table 13: Ireland Fragrances company share, by value, 2003-2004 (%) 27
Table 14: Ireland Fragrances value, by company, 2003-2004 (EUR m nominal prices) 28
Table 15: Ireland Fragrances off-trade distribution channels, by value, 2003-2004 (%) 29
Table 16: Ireland Fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal prices) 29
Table 17: Ireland Fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 30
Table 18: Ireland Fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 30
Table 19: Ireland Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 31
Table 20: Ireland Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 31
Table 21: Ireland Fragrances consumption per head, 1999-2004 (Units) 32
Table 22: Ireland Fragrances forecast consumption per head, 2004-2009 (Units) 32
Table 23: Ireland Female fragrances value, 1999-2004 (EUR m, nominal prices) 33
Table 24: Ireland Female fragrances value forecast, 2004-2009 (EUR m, nominal prices) 33
Table 25: Ireland Female fragrances value, 1999-2004 (EUR m, 2004 prices) 35
Table 26: Ireland Female fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 35
Table 27: Ireland Female fragrances value, 1999-2004 (US$ m nominal prices) 36
Table 28: Ireland Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 36
Table 29: Ireland Female fragrances volume, 1999-2004 (Units m) 38
Table 30: Ireland Female fragrances volume forecast, 2004-2009 (Units m) 38
Table 31: Ireland Female fragrances brand share, by value, 2003-2004 (%) 41
Table 32: Ireland Female fragrances value, by brand, 2003-2004 (EUR m nominal prices) 42
Table 33: Ireland Female fragrances company share, by value, 2003-2004 (%) 43
Table 34: Ireland Female fragrances value, by company, 2003-2004 (EUR m nominal prices) 43
Table 35: Ireland Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 44
Table 36: Ireland Female fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal prices) 44
Table 37: Ireland Female fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 45
Table 38: Ireland Female fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 45
Table 39: Ireland Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 46
Table 40: Ireland Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 46
Table 41: Ireland Female fragrances consumption per head, 1999-2004 (Units) 47
Table 42: Ireland Female fragrances forecast consumption per head, 2004-2009 (Units) 47
Table 43: Ireland Female fragrances value, by age group, 2004 48
Table 44: Ireland Female fragrances value, by income group, 2004 48
Table 45: Ireland Female fragrances value, by gender, 2004 49
Table 46: Ireland Female fragrances value, by marital status, 2004 49
Table 47: Ireland Female fragrances value, by size of household, 2004 50
Table 48: Ireland Female fragrances value, by urban/rural residence, 2004 50
Table 49: Ireland Male fragrances value, 1999-2004 (EUR m, nominal prices) 51
Table 50: Ireland Male fragrances value forecast, 2004-2009 (EUR m, nominal prices) 51
Table 51: Ireland Male fragrances value, 1999-2004 (EUR m, 2004 prices) 53
Table 52: Ireland Male fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 53
Table 53: Ireland Male fragrances value, 1999-2004 (US$ m nominal prices) 54
Table 54: Ireland Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 54
Table 55: Ireland Male fragrances volume, 1999-2004 (Units m) 56
Table 56: Ireland Male fragrances volume forecast, 2004-2009 (Units m) 56
Table 57: Ireland Male fragrances brand share, by value, 2003-2004 (%) 59
Table 58: Ireland Male fragrances value, by brand, 2003-2004 (EUR m nominal prices) 60
Table 59: Ireland Male fragrances company share, by value, 2003-2004 (%) 61
Table 60: Ireland Male fragrances value, by company, 2003-2004 (EUR m nominal prices) 61
Table 61: Ireland Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 62
Table 62: Ireland Male fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal price) 62
Table 63: Ireland Male fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 63
Table 64: Ireland Male fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 63
Table 65: Ireland Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 64
Table 66: Ireland Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 64
Table 67: Ireland Male fragrances consumption per head, 1999-2004 (Units) 65
Table 68: Ireland Male fragrances forecast consumption per head, 2004-2009 (Units) 65
Table 69: Ireland Male fragrances value, by age group, 2004 66
Table 70: Ireland Male fragrances value, by income group, 2004 66
Table 71: Ireland Male fragrances value, by gender, 2004 67
Table 72: Ireland Male fragrances value, by marital status, 2004 67
Table 73: Ireland Male fragrances value, by size of household, 2004 68
Table 74: Ireland Male fragrances value, by urban/rural residence, 2004 68
Table 75: Ireland Unisex fragrances value, 1999-2004 (EUR m, nominal prices) 69
Table 76: Ireland Unisex fragrances value forecast, 2004-2009 (EUR m, nominal prices) 69
Table 77: Ireland Unisex fragrances value, 1999-2004 (EUR m, 2004 prices) 71
Table 78: Ireland Unisex fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 71
Table 79: Ireland Unisex fragrances value, 1999-2004 (US$ m nominal prices) 72
Table 80: Ireland Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 72
Table 81: Ireland Unisex fragrances volume, 1999-2004 (Units m) 74
Table 82: Ireland Unisex fragrances volume forecast, 2004-2009 (Units m) 74
Table 83: Ireland Unisex fragrances brand share, by value, 2003-2004 (%) 77
Table 84: Ireland Unisex fragrances value, by brand, 2003-2004 (EUR m nominal prices) 77
Table 85: Ireland Unisex fragrances company share, by value, 2003-2004 (%) 78
Table 86: Ireland Unisex fragrances value, by company, 2003-2004 (EUR m nominal prices) 78
Table 87: Ireland Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 79
Table 88: Ireland Unisex fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal price) 79
Table 89: Ireland Unisex fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 80
Table 90: Ireland Unisex fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 80
Table 91: Ireland Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 81
Table 92: Ireland Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 81
Table 93: Ireland Unisex fragrances consumption per head, 1999-2004 (Units) 82
Table 94: Ireland Unisex fragrances forecast consumption per head, 2004-2009 (Units) 82
Table 95: Ireland Unisex fragrances value, by age group, 2004 83
Table 96: Ireland Unisex fragrances value, by income group, 2004 83
Table 97: Ireland Unisex fragrances value, by gender, 2004 84
Table 98: Ireland Unisex fragrances value, by marital status, 2004 84
Table 99: Ireland Unisex fragrances value, by size of household, 2004 85
Table 100: Ireland Unisex fragrances value, by urban/rural residence, 2004 85
Table 101: Ireland Key Facts 87
Table 102: Ireland population, by age group, 1999-2004 (millions) 91
Table 103: Ireland population forecast, by age group, 2004-2009 (millions) 92
Table 104: Ireland population, by gender, 1999-2004 (millions) 92
Table 105: Ireland population forecast, by gender, 2004-2009 (millions) 93
Table 106: Ireland real GDP, 1999-2004 (EUR bn, 2004 prices) 93
Table 107: Ireland real GDP forecast, 2004-2009 (EUR bn, 2004 prices) 94
Table 108: Ireland nominal GDP, 1999-2004 (EUR bn, nominal prices) 94
Table 109: Ireland nominal GDP forecast, 2004-2009 (EUR bn, nominal prices) 95
Table 110: Ireland real GDP, 1999-2004 (US$ bn, 2004 prices) 95
Table 111: Ireland real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 96
Table 112: Ireland consumer price index, 1999-2004 (2000=100) 96
Table 113: Ireland consumer price index, 2004-2009 (2000=100) 97
Table 114: Ireland exchange rate, 1999-2004 97


LIST OF FIGURES
Figure 1: Ireland Fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 18
Figure 2: Ireland Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: Ireland Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: Ireland Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: Ireland Female fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 34
Figure 6: Ireland Female fragrances segment growth comparison, by value, 1999-2009 37
Figure 7: Ireland Female fragrances volume & volume forecast, 1999-2009 (Units m) 39
Figure 8: Ireland Female fragrances category growth comparison, by volume, 1999-2009 40
Figure 9: Ireland Male fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 52
Figure 10: Ireland Male fragrances segment growth comparison, by value, 1999-2009 55
Figure 11: Ireland Male fragrances volume & volume forecast, 1999-2009 (Units m) 57
Figure 12: Ireland Male fragrances category growth comparison, by volume, 1999-2009 58
Figure 13: Ireland Unisex fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 70
Figure 14: Ireland Unisex fragrances segment growth comparison, by value, 1999-2009 73
Figure 15: Ireland Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 75
Figure 16: Ireland Unisex fragrances category growth comparison, by volume, 1999-2009 76
Figure 17: Map of Ireland 88
Figure 18: Annual data review process 99