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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.

Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

Includes company and brand share data by category, as well as distribution channel data.

Contains market value segmentation by demographic and socioeconomic group.

Report Highlights
The market for Fragrances in Mexico increased between 1999-2004, growing at an average annual rate of 3.46%.

The leading company in the market in 2004 was Avon Products, Inc.. The second-largest player was Puig Beauty & Fashion with Procter & Gamble in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.

Understand consumers' consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 MEXICO FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 29
2.5 Expenditure & consumption per head 30
CHAPTER 3 MEXICO FEMALE FRAGRANCES 33
3.1 Value 33
3.2 Volume 38
3.3 Market Share 41
3.4 Distribution 44
3.5 Expenditure & consumption per head 45
3.6 ConsumerGraphics 48
CHAPTER 4 MEXICO MALE FRAGRANCES 51
4.1 Value 51
4.2 Volume 56
4.3 Market Share 59
4.4 Distribution 62
4.5 Expenditure & consumption per head 63
4.6 ConsumerGraphics 66
CHAPTER 5 MEXICO UNISEX FRAGRANCES 69
5.1 Value 69
5.2 Volume 74
5.3 Market Share 77
5.4 Distribution 79
5.5 Expenditure & consumption per head 80
5.6 ConsumerGraphics 83
CHAPTER 6 MEXICO SOCIOECONOMIC PROFILE 86
6.1 Country Overview 86
6.2 Key Facts 87
6.3 Political Overview 89
6.4 Mexico Economic Overview 90
CHAPTER 7 MEXICO MACROECONOMIC PROFILE 91
7.1 Macroeconomic Indicators 91
CHAPTER 8 RESEARCH METHODOLOGY 98
8.1 Methodology overview 98
8.2 Secondary research 99
8.3 Market modelling 100
8.4 Primary research 101
8.5 Data finalisation 102
8.6 Ongoing research 102
CHAPTER 9 APPENDIX 103
9.1 Future readings 103
9.2 Research team 103
9.3 How to contact experts in your industry 103

LIST OF TABLES
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: Mexico Fragrances value, 1999-2004 (MXN m, nominal prices) 17
Table 4: Mexico Fragrances value forecast, 2004-2009 (MXN m, nominal prices) 17
Table 5: Mexico Fragrances value, 1999-2004 (MXN m, 2004 prices) 19
Table 6: Mexico Fragrances value forecast, 2004-2009 (MXN m, 2004 prices) 19
Table 7: Mexico Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: Mexico Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: Mexico Fragrances volume, 1999-2004 (Units m) 22
Table 10: Mexico Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: Mexico Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: Mexico Fragrances value, by brand, 2003-2004 (MXN m nominal prices) 26
Table 13: Mexico Fragrances company share, by value, 2003-2004 (%) 27
Table 14: Mexico Fragrances value, by company, 2003-2004 (MXN m nominal prices) 28
Table 15: Mexico Fragrances off-trade distribution channels, by value, 2003-2004 (%) 29
Table 16: Mexico Fragrances off-trade value, by distribution channel, 2003-2004 (MXN m nominal prices) 29
Table 17: Mexico Fragrances expenditure per head, 1999-2004 (MXN, nominal prices) 30
Table 18: Mexico Fragrances forecast expenditure per head, 2004-2009 (MXN, nominal prices) 30
Table 19: Mexico Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 31
Table 20: Mexico Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 31
Table 21: Mexico Fragrances consumption per head, 1999-2004 (Units) 32
Table 22: Mexico Fragrances forecast consumption per head, 2004-2009 (Units) 32
Table 23: Mexico Female fragrances value, 1999-2004 (MXN m, nominal prices) 33
Table 24: Mexico Female fragrances value forecast, 2004-2009 (MXN m, nominal prices) 33
Table 25: Mexico Female fragrances value, 1999-2004 (MXN m, 2004 prices) 35
Table 26: Mexico Female fragrances value forecast, 2004-2009 (MXN m, 2004 prices) 35
Table 27: Mexico Female fragrances value, 1999-2004 (US$ m nominal prices) 36
Table 28: Mexico Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 36
Table 29: Mexico Female fragrances volume, 1999-2004 (Units m) 38
Table 30: Mexico Female fragrances volume forecast, 2004-2009 (Units m) 38
Table 31: Mexico Female fragrances brand share, by value, 2003-2004 (%) 41
Table 32: Mexico Female fragrances value, by brand, 2003-2004 (MXN m nominal prices) 42
Table 33: Mexico Female fragrances company share, by value, 2003-2004 (%) 43
Table 34: Mexico Female fragrances value, by company, 2003-2004 (MXN m nominal prices) 43
Table 35: Mexico Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 44
Table 36: Mexico Female fragrances off-trade value, by distribution channel, 2003-2004 (MXN m nominal prices) 44
Table 37: Mexico Female fragrances expenditure per head, 1999-2004 (MXN, nominal prices) 45
Table 38: Mexico Female fragrances forecast expenditure per head, 2004-2009 (MXN, nominal prices) 45
Table 39: Mexico Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 46
Table 40: Mexico Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 46
Table 41: Mexico Female fragrances consumption per head, 1999-2004 (Units) 47
Table 42: Mexico Female fragrances forecast consumption per head, 2004-2009 (Units) 47
Table 43: Mexico Female fragrances value, by age group, 2004 48
Table 44: Mexico Female fragrances value, by income group, 2004 48
Table 45: Mexico Female fragrances value, by gender, 2004 49
Table 46: Mexico Female fragrances value, by marital status, 2004 49
Table 47: Mexico Female fragrances value, by size of household, 2004 49
Table 48: Mexico Female fragrances value, by urban/rural residence, 2004 50
Table 49: Mexico Male fragrances value, 1999-2004 (MXN m, nominal prices) 51
Table 50: Mexico Male fragrances value forecast, 2004-2009 (MXN m, nominal prices) 51
Table 51: Mexico Male fragrances value, 1999-2004 (MXN m, 2004 prices) 53
Table 52: Mexico Male fragrances value forecast, 2004-2009 (MXN m, 2004 prices) 53
Table 53: Mexico Male fragrances value, 1999-2004 (US$ m nominal prices) 54
Table 54: Mexico Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 54
Table 55: Mexico Male fragrances volume, 1999-2004 (Units m) 56
Table 56: Mexico Male fragrances volume forecast, 2004-2009 (Units m) 56
Table 57: Mexico Male fragrances brand share, by value, 2003-2004 (%) 59
Table 58: Mexico Male fragrances value, by brand, 2003-2004 (MXN m nominal prices) 60
Table 59: Mexico Male fragrances company share, by value, 2003-2004 (%) 61
Table 60: Mexico Male fragrances value, by company, 2003-2004 (MXN m nominal prices) 61
Table 61: Mexico Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 62
Table 62: Mexico Male fragrances off-trade value, by distribution channel, 2003-2004 (MXN m nominal price) 62
Table 63: Mexico Male fragrances expenditure per head, 1999-2004 (MXN, nominal prices) 63
Table 64: Mexico Male fragrances forecast expenditure per head, 2004-2009 (MXN, nominal prices) 63
Table 65: Mexico Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 64
Table 66: Mexico Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 64
Table 67: Mexico Male fragrances consumption per head, 1999-2004 (Units) 65
Table 68: Mexico Male fragrances forecast consumption per head, 2004-2009 (Units) 65
Table 69: Mexico Male fragrances value, by age group, 2004 66
Table 70: Mexico Male fragrances value, by income group, 2004 66
Table 71: Mexico Male fragrances value, by gender, 2004 67
Table 72: Mexico Male fragrances value, by marital status, 2004 67
Table 73: Mexico Male fragrances value, by size of household, 2004 67
Table 74: Mexico Male fragrances value, by urban/rural residence, 2004 68
Table 75: Mexico Unisex fragrances value, 1999-2004 (MXN m, nominal prices) 69
Table 76: Mexico Unisex fragrances value forecast, 2004-2009 (MXN m, nominal prices) 69
Table 77: Mexico Unisex fragrances value, 1999-2004 (MXN m, 2004 prices) 71
Table 78: Mexico Unisex fragrances value forecast, 2004-2009 (MXN m, 2004 prices) 71
Table 79: Mexico Unisex fragrances value, 1999-2004 (US$ m nominal prices) 72
Table 80: Mexico Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 72
Table 81: Mexico Unisex fragrances volume, 1999-2004 (Units m) 74
Table 82: Mexico Unisex fragrances volume forecast, 2004-2009 (Units m) 74
Table 83: Mexico Unisex fragrances brand share, by value, 2003-2004 (%) 77
Table 84: Mexico Unisex fragrances value, by brand, 2003-2004 (MXN m nominal prices) 77
Table 85: Mexico Unisex fragrances company share, by value, 2003-2004 (%) 78
Table 86: Mexico Unisex fragrances value, by company, 2003-2004 (MXN m nominal prices) 78
Table 87: Mexico Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 79
Table 88: Mexico Unisex fragrances off-trade value, by distribution channel, 2003-2004 (MXN m nominal price) 79
Table 89: Mexico Unisex fragrances expenditure per head, 1999-2004 (MXN, nominal prices) 80
Table 90: Mexico Unisex fragrances forecast expenditure per head, 2004-2009 (MXN, nominal prices) 80
Table 91: Mexico Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 81
Table 92: Mexico Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 81
Table 93: Mexico Unisex fragrances consumption per head, 1999-2004 (Units) 82
Table 94: Mexico Unisex fragrances forecast consumption per head, 2004-2009 (Units) 82
Table 95: Mexico Unisex fragrances value, by age group, 2004 83
Table 96: Mexico Unisex fragrances value, by income group, 2004 83
Table 97: Mexico Unisex fragrances value, by gender, 2004 84
Table 98: Mexico Unisex fragrances value, by marital status, 2004 84
Table 99: Mexico Unisex fragrances value, by size of household, 2004 84
Table 100: Mexico Unisex fragrances value, by urban/rural residence, 2004 85
Table 101: Mexico Key Facts 87
Table 102: Mexico population, by age group, 1999-2004 (millions) 91
Table 103: Mexico population forecast, by age group, 2004-2009 (millions) 92
Table 104: Mexico population, by gender, 1999-2004 (millions) 92
Table 105: Mexico population forecast, by gender, 2004-2009 (millions) 93
Table 106: Mexico real GDP, 1999-2004 (MXN bn, 2004 prices) 93
Table 107: Mexico real GDP forecast, 2004-2009 (MXN bn, 2004 prices) 94
Table 108: Mexico nominal GDP, 1999-2004 (MXN bn, nominal prices) 94
Table 109: Mexico nominal GDP forecast, 2004-2009 (MXN bn, nominal prices) 95
Table 110: Mexico real GDP, 1999-2004 (US$ bn, 2004 prices) 95
Table 111: Mexico real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 96
Table 112: Mexico consumer price index, 1999-2004 (2000=100) 96
Table 113: Mexico consumer price index, 2004-2009 (2000=100) 97
Table 114: Mexico exchange rate, 1999-2004 97


LIST OF FIGURES
Figure 1: Mexico Fragrances value & value forecast, 1999-2009 (MXN m, nominal prices) 18
Figure 2: Mexico Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: Mexico Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: Mexico Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: Mexico Female fragrances value & value forecast, 1999-2009 (MXN m, nominal prices) 34
Figure 6: Mexico Female fragrances segment growth comparison, by value, 1999-2009 37
Figure 7: Mexico Female fragrances volume & volume forecast, 1999-2009 (Units m) 39
Figure 8: Mexico Female fragrances category growth comparison, by volume, 1999-2009 40
Figure 9: Mexico Male fragrances value & value forecast, 1999-2009 (MXN m, nominal prices) 52
Figure 10: Mexico Male fragrances segment growth comparison, by value, 1999-2009 55
Figure 11: Mexico Male fragrances volume & volume forecast, 1999-2009 (Units m) 57
Figure 12: Mexico Male fragrances category growth comparison, by volume, 1999-2009 58
Figure 13: Mexico Unisex fragrances value & value forecast, 1999-2009 (MXN m, nominal prices) 70
Figure 14: Mexico Unisex fragrances segment growth comparison, by value, 1999-2009 73
Figure 15: Mexico Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 75
Figure 16: Mexico Unisex fragrances category growth comparison, by volume, 1999-2009 76
Figure 17: Map of Mexico 88
Figure 18: Annual data review process 99