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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Poland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.

Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

Includes company and brand share data by category, as well as distribution channel data.

Contains market value segmentation by demographic and socioeconomic group.

Report Highlights
The market for Fragrances in Poland increased between 1999-2004, growing at an average annual rate of 2.5%.

The leading company in the market in 2004 was Coty Inc. The second-largest player was Unilever with Beiersdorf AG in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.

Understand consumers' consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 POLAND FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 30
2.5 Expenditure & consumption per head 31
CHAPTER 3 POLAND FEMALE FRAGRANCES 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 45
3.5 Expenditure & consumption per head 46
3.6 ConsumerGraphics 49
CHAPTER 4 POLAND MALE FRAGRANCES 52
4.1 Value 52
4.2 Volume 57
4.3 Market Share 60
4.4 Distribution 63
4.5 Expenditure & consumption per head 64
4.6 ConsumerGraphics 67
CHAPTER 5 POLAND UNISEX FRAGRANCES 70
5.1 Value 70
5.2 Volume 75
5.3 Market Share 78
5.4 Distribution 80
5.5 Expenditure & consumption per head 81
5.6 ConsumerGraphics 84
CHAPTER 6 POLAND SOCIOECONOMIC PROFILE 87
6.1 Country Overview 87
6.2 Key Facts 88
6.3 Political Overview 90
6.4 Poland Economic Overview 91
CHAPTER 7 POLAND MACROECONOMIC PROFILE 92
7.1 Macroeconomic Indicators 92
CHAPTER 8 RESEARCH METHODOLOGY 99
8.1 Methodology overview 99
8.2 Secondary research 100
8.3 Market modelling 101
8.4 Primary research 102
8.5 Data finalisation 103
8.6 Ongoing research 103
CHAPTER 9 APPENDIX 104
9.1 Future readings 104
9.2 Research team 104
9.3 How to contact experts in your industry 104

LIST OF TABLES
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: Poland Fragrances value, 1999-2004 (PLN m, nominal prices) 17
Table 4: Poland Fragrances value forecast, 2004-2009 (PLN m, nominal prices) 17
Table 5: Poland Fragrances value, 1999-2004 (PLN m, 2004 prices) 19
Table 6: Poland Fragrances value forecast, 2004-2009 (PLN m, 2004 prices) 19
Table 7: Poland Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: Poland Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: Poland Fragrances volume, 1999-2004 (Units m) 22
Table 10: Poland Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: Poland Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: Poland Fragrances value, by brand, 2003-2004 (PLN m nominal prices) 26
Table 13: Poland Fragrances company share, by value, 2003-2004 (%) 28
Table 14: Poland Fragrances value, by company, 2003-2004 (PLN m nominal prices) 29
Table 15: Poland Fragrances off-trade distribution channels, by value, 2003-2004 (%) 30
Table 16: Poland Fragrances off-trade value, by distribution channel, 2003-2004 (PLN m nominal prices) 30
Table 17: Poland Fragrances expenditure per head, 1999-2004 (PLN, nominal prices) 31
Table 18: Poland Fragrances forecast expenditure per head, 2004-2009 (PLN, nominal prices) 31
Table 19: Poland Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 32
Table 20: Poland Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 32
Table 21: Poland Fragrances consumption per head, 1999-2004 (Units) 33
Table 22: Poland Fragrances forecast consumption per head, 2004-2009 (Units) 33
Table 23: Poland Female fragrances value, 1999-2004 (PLN m, nominal prices) 34
Table 24: Poland Female fragrances value forecast, 2004-2009 (PLN m, nominal prices) 34
Table 25: Poland Female fragrances value, 1999-2004 (PLN m, 2004 prices) 36
Table 26: Poland Female fragrances value forecast, 2004-2009 (PLN m, 2004 prices) 36
Table 27: Poland Female fragrances value, 1999-2004 (US$ m nominal prices) 37
Table 28: Poland Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 37
Table 29: Poland Female fragrances volume, 1999-2004 (Units m) 39
Table 30: Poland Female fragrances volume forecast, 2004-2009 (Units m) 39
Table 31: Poland Female fragrances brand share, by value, 2003-2004 (%) 42
Table 32: Poland Female fragrances value, by brand, 2003-2004 (PLN m nominal prices) 43
Table 33: Poland Female fragrances company share, by value, 2003-2004 (%) 44
Table 34: Poland Female fragrances value, by company, 2003-2004 (PLN m nominal prices) 44
Table 35: Poland Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 45
Table 36: Poland Female fragrances off-trade value, by distribution channel, 2003-2004 (PLN m nominal prices) 45
Table 37: Poland Female fragrances expenditure per head, 1999-2004 (PLN, nominal prices) 46
Table 38: Poland Female fragrances forecast expenditure per head, 2004-2009 (PLN, nominal prices) 46
Table 39: Poland Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 47
Table 40: Poland Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 47
Table 41: Poland Female fragrances consumption per head, 1999-2004 (Units) 48
Table 42: Poland Female fragrances forecast consumption per head, 2004-2009 (Units) 48
Table 43: Poland Female fragrances value, by age group, 2004 49
Table 44: Poland Female fragrances value, by income group, 2004 49
Table 45: Poland Female fragrances value, by gender, 2004 50
Table 46: Poland Female fragrances value, by marital status, 2004 50
Table 47: Poland Female fragrances value, by size of household, 2004 51
Table 48: Poland Female fragrances value, by urban/rural residence, 2004 51
Table 49: Poland Male fragrances value, 1999-2004 (PLN m, nominal prices) 52
Table 50: Poland Male fragrances value forecast, 2004-2009 (PLN m, nominal prices) 52
Table 51: Poland Male fragrances value, 1999-2004 (PLN m, 2004 prices) 54
Table 52: Poland Male fragrances value forecast, 2004-2009 (PLN m, 2004 prices) 54
Table 53: Poland Male fragrances value, 1999-2004 (US$ m nominal prices) 55
Table 54: Poland Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 55
Table 55: Poland Male fragrances volume, 1999-2004 (Units m) 57
Table 56: Poland Male fragrances volume forecast, 2004-2009 (Units m) 57
Table 57: Poland Male fragrances brand share, by value, 2003-2004 (%) 60
Table 58: Poland Male fragrances value, by brand, 2003-2004 (PLN m nominal prices) 61
Table 59: Poland Male fragrances company share, by value, 2003-2004 (%) 62
Table 60: Poland Male fragrances value, by company, 2003-2004 (PLN m nominal prices) 62
Table 61: Poland Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 63
Table 62: Poland Male fragrances off-trade value, by distribution channel, 2003-2004 (PLN m nominal price) 63
Table 63: Poland Male fragrances expenditure per head, 1999-2004 (PLN, nominal prices) 64
Table 64: Poland Male fragrances forecast expenditure per head, 2004-2009 (PLN, nominal prices) 64
Table 65: Poland Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 65
Table 66: Poland Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 65
Table 67: Poland Male fragrances consumption per head, 1999-2004 (Units) 66
Table 68: Poland Male fragrances forecast consumption per head, 2004-2009 (Units) 66
Table 69: Poland Male fragrances value, by age group, 2004 67
Table 70: Poland Male fragrances value, by income group, 2004 67
Table 71: Poland Male fragrances value, by gender, 2004 68
Table 72: Poland Male fragrances value, by marital status, 2004 68
Table 73: Poland Male fragrances value, by size of household, 2004 69
Table 74: Poland Male fragrances value, by urban/rural residence, 2004 69
Table 75: Poland Unisex fragrances value, 1999-2004 (PLN m, nominal prices) 70
Table 76: Poland Unisex fragrances value forecast, 2004-2009 (PLN m, nominal prices) 70
Table 77: Poland Unisex fragrances value, 1999-2004 (PLN m, 2004 prices) 72
Table 78: Poland Unisex fragrances value forecast, 2004-2009 (PLN m, 2004 prices) 72
Table 79: Poland Unisex fragrances value, 1999-2004 (US$ m nominal prices) 73
Table 80: Poland Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 73
Table 81: Poland Unisex fragrances volume, 1999-2004 (Units m) 75
Table 82: Poland Unisex fragrances volume forecast, 2004-2009 (Units m) 75
Table 83: Poland Unisex fragrances brand share, by value, 2003-2004 (%) 78
Table 84: Poland Unisex fragrances value, by brand, 2003-2004 (PLN m nominal prices) 78
Table 85: Poland Unisex fragrances company share, by value, 2003-2004 (%) 79
Table 86: Poland Unisex fragrances value, by company, 2003-2004 (PLN m nominal prices) 79
Table 87: Poland Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 80
Table 88: Poland Unisex fragrances off-trade value, by distribution channel, 2003-2004 (PLN m nominal price) 80
Table 89: Poland Unisex fragrances expenditure per head, 1999-2004 (PLN, nominal prices) 81
Table 90: Poland Unisex fragrances forecast expenditure per head, 2004-2009 (PLN, nominal prices) 81
Table 91: Poland Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 82
Table 92: Poland Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 82
Table 93: Poland Unisex fragrances consumption per head, 1999-2004 (Units) 83
Table 94: Poland Unisex fragrances forecast consumption per head, 2004-2009 (Units) 83
Table 95: Poland Unisex fragrances value, by age group, 2004 84
Table 96: Poland Unisex fragrances value, by income group, 2004 84
Table 97: Poland Unisex fragrances value, by gender, 2004 85
Table 98: Poland Unisex fragrances value, by marital status, 2004 85
Table 99: Poland Unisex fragrances value, by size of household, 2004 86
Table 100: Poland Unisex fragrances value, by urban/rural residence, 2004 86
Table 101: Poland Key Facts 88
Table 102: Poland population, by age group, 1999-2004 (millions) 92
Table 103: Poland population forecast, by age group, 2004-2009 (millions) 93
Table 104: Poland population, by gender, 1999-2004 (millions) 93
Table 105: Poland population forecast, by gender, 2004-2009 (millions) 94
Table 106: Poland real GDP, 1999-2004 (PLN bn, 2004 prices) 94
Table 107: Poland real GDP forecast, 2004-2009 (PLN bn, 2004 prices) 95
Table 108: Poland nominal GDP, 1999-2004 (PLN bn, nominal prices) 95
Table 109: Poland nominal GDP forecast, 2004-2009 (PLN bn, nominal prices) 96
Table 110: Poland real GDP, 1999-2004 (US$ bn, 2004 prices) 96
Table 111: Poland real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 97
Table 112: Poland consumer price index, 1999-2004 (2000=100) 97
Table 113: Poland consumer price index, 2004-2009 (2000=100) 98
Table 114: Poland exchange rate, 1999-2004 98


LIST OF FIGURES
Figure 1: Poland Fragrances value & value forecast, 1999-2009 (PLN m, nominal prices) 18
Figure 2: Poland Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: Poland Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: Poland Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: Poland Female fragrances value & value forecast, 1999-2009 (PLN m, nominal prices) 35
Figure 6: Poland Female fragrances segment growth comparison, by value, 1999-2009 38
Figure 7: Poland Female fragrances volume & volume forecast, 1999-2009 (Units m) 40
Figure 8: Poland Female fragrances category growth comparison, by volume, 1999-2009 41
Figure 9: Poland Male fragrances value & value forecast, 1999-2009 (PLN m, nominal prices) 53
Figure 10: Poland Male fragrances segment growth comparison, by value, 1999-2009 56
Figure 11: Poland Male fragrances volume & volume forecast, 1999-2009 (Units m) 58
Figure 12: Poland Male fragrances category growth comparison, by volume, 1999-2009 59
Figure 13: Poland Unisex fragrances value & value forecast, 1999-2009 (PLN m, nominal prices) 71
Figure 14: Poland Unisex fragrances segment growth comparison, by value, 1999-2009 74
Figure 15: Poland Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 76
Figure 16: Poland Unisex fragrances category growth comparison, by volume, 1999-2009 77
Figure 17: Map of Poland 89
Figure 18: Annual data review process 100