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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Canada. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in Canada increased between 1999-2004, growing at an average annual rate of 3.15%.

The leading company in the market in 2004 was Unilever. The second-largest player was L'Oreal S.A. with Avon Products, Inc. in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 CANADA FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 30
2.5 Expenditure & consumption per head 31
CHAPTER 3 CANADA FEMALE FRAGRANCES 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 46
3.5 Expenditure & consumption per head 47
3.6 ConsumerGraphics 50
CHAPTER 4 CANADA MALE FRAGRANCES 53
4.1 Value 53
4.2 Volume 58
4.3 Market Share 61
4.4 Distribution 64
4.5 Expenditure & consumption per head 65
4.6 ConsumerGraphics 68
CHAPTER 5 CANADA UNISEX FRAGRANCES 71
5.1 Value 71
5.2 Volume 76
5.3 Market Share 79
5.4 Distribution 81
5.5 Expenditure & consumption per head 82
5.6 ConsumerGraphics 85
CHAPTER 6 CANADA SOCIOECONOMIC PROFILE 88
6.1 Country Overview 88
6.2 Key Facts 89
6.3 Political Overview 91
6.4 Canada Economic Overview 92
CHAPTER 7 CANADA MACROECONOMIC PROFILE 93
7.1 Macroeconomic Indicators 93
CHAPTER 8 RESEARCH METHODOLOGY 100
8.1 Methodology overview 100
8.2 Secondary research 101
8.3 Market modelling 102
8.4 Primary research 103
8.5 Data finalisation 104
8.6 Ongoing research 104
CHAPTER 9 APPENDIX 105
9.1 Future readings 105
9.2 Research team 105
9.3 How to contact experts in your industry 105

LIST OF TABLES
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: Canada Fragrances value, 1999-2004 (CAD m, nominal prices) 17
Table 4: Canada Fragrances value forecast, 2004-2009 (CAD m, nominal prices) 17
Table 5: Canada Fragrances value, 1999-2004 (CAD m, 2004 prices) 19
Table 6: Canada Fragrances value forecast, 2004-2009 (CAD m, 2004 prices) 19
Table 7: Canada Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: Canada Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: Canada Fragrances volume, 1999-2004 (Units m) 22
Table 10: Canada Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: Canada Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: Canada Fragrances value, by brand, 2003-2004 (CAD m nominal prices) 26
Table 13: Canada Fragrances company share, by value, 2003-2004 (%) 28
Table 14: Canada Fragrances value, by company, 2003-2004 (CAD m nominal prices) 29
Table 15: Canada Fragrances off-trade distribution channels, by value, 2003-2004 (%) 30
Table 16: Canada Fragrances off-trade value, by distribution channel, 2003-2004 (CAD m nominal prices) 30
Table 17: Canada Fragrances expenditure per head, 1999-2004 (CAD, nominal prices) 31
Table 18: Canada Fragrances forecast expenditure per head, 2004-2009 (CAD, nominal prices) 31
Table 19: Canada Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 32
Table 20: Canada Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 32
Table 21: Canada Fragrances consumption per head, 1999-2004 (Units) 33
Table 22: Canada Fragrances forecast consumption per head, 2004-2009 (Units) 33
Table 23: Canada Female fragrances value, 1999-2004 (CAD m, nominal prices) 34
Table 24: Canada Female fragrances value forecast, 2004-2009 (CAD m, nominal prices) 34
Table 25: Canada Female fragrances value, 1999-2004 (CAD m, 2004 prices) 36
Table 26: Canada Female fragrances value forecast, 2004-2009 (CAD m, 2004 prices) 36
Table 27: Canada Female fragrances value, 1999-2004 (US$ m nominal prices) 37
Table 28: Canada Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 37
Table 29: Canada Female fragrances volume, 1999-2004 (Units m) 39
Table 30: Canada Female fragrances volume forecast, 2004-2009 (Units m) 39
Table 31: Canada Female fragrances brand share, by value, 2003-2004 (%) 42
Table 32: Canada Female fragrances value, by brand, 2003-2004 (CAD m nominal prices) 43
Table 33: Canada Female fragrances company share, by value, 2003-2004 (%) 44
Table 34: Canada Female fragrances value, by company, 2003-2004 (CAD m nominal prices) 45
Table 35: Canada Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 46
Table 36: Canada Female fragrances off-trade value, by distribution channel, 2003-2004 (CAD m nominal prices) 46
Table 37: Canada Female fragrances expenditure per head, 1999-2004 (CAD, nominal prices) 47
Table 38: Canada Female fragrances forecast expenditure per head, 2004-2009 (CAD, nominal prices) 47
Table 39: Canada Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 48
Table 40: Canada Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 48
Table 41: Canada Female fragrances consumption per head, 1999-2004 (Units) 49
Table 42: Canada Female fragrances forecast consumption per head, 2004-2009 (Units) 49
Table 43: Canada Female fragrances value, by age group, 2004 50
Table 44: Canada Female fragrances value, by income group, 2004 50
Table 45: Canada Female fragrances value, by gender, 2004 51
Table 46: Canada Female fragrances value, by marital status, 2004 51
Table 47: Canada Female fragrances value, by size of household, 2004 51
Table 48: Canada Female fragrances value, by urban/rural residence, 2004 52
Table 49: Canada Male fragrances value, 1999-2004 (CAD m, nominal prices) 53
Table 50: Canada Male fragrances value forecast, 2004-2009 (CAD m, nominal prices) 53
Table 51: Canada Male fragrances value, 1999-2004 (CAD m, 2004 prices) 55
Table 52: Canada Male fragrances value forecast, 2004-2009 (CAD m, 2004 prices) 55
Table 53: Canada Male fragrances value, 1999-2004 (US$ m nominal prices) 56
Table 54: Canada Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 56
Table 55: Canada Male fragrances volume, 1999-2004 (Units m) 58
Table 56: Canada Male fragrances volume forecast, 2004-2009 (Units m) 58
Table 57: Canada Male fragrances brand share, by value, 2003-2004 (%) 61
Table 58: Canada Male fragrances value, by brand, 2003-2004 (CAD m nominal prices) 62
Table 59: Canada Male fragrances company share, by value, 2003-2004 (%) 63
Table 60: Canada Male fragrances value, by company, 2003-2004 (CAD m nominal prices) 63
Table 61: Canada Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 64
Table 62: Canada Male fragrances off-trade value, by distribution channel, 2003-2004 (CAD m nominal price) 64
Table 63: Canada Male fragrances expenditure per head, 1999-2004 (CAD, nominal prices) 65
Table 64: Canada Male fragrances forecast expenditure per head, 2004-2009 (CAD, nominal prices) 65
Table 65: Canada Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 66
Table 66: Canada Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 66
Table 67: Canada Male fragrances consumption per head, 1999-2004 (Units) 67
Table 68: Canada Male fragrances forecast consumption per head, 2004-2009 (Units) 67
Table 69: Canada Male fragrances value, by age group, 2004 68
Table 70: Canada Male fragrances value, by income group, 2004 68
Table 71: Canada Male fragrances value, by gender, 2004 69
Table 72: Canada Male fragrances value, by marital status, 2004 69
Table 73: Canada Male fragrances value, by size of household, 2004 69
Table 74: Canada Male fragrances value, by urban/rural residence, 2004 70
Table 75: Canada Unisex fragrances value, 1999-2004 (CAD m, nominal prices) 71
Table 76: Canada Unisex fragrances value forecast, 2004-2009 (CAD m, nominal prices) 71
Table 77: Canada Unisex fragrances value, 1999-2004 (CAD m, 2004 prices) 73
Table 78: Canada Unisex fragrances value forecast, 2004-2009 (CAD m, 2004 prices) 73
Table 79: Canada Unisex fragrances value, 1999-2004 (US$ m nominal prices) 74
Table 80: Canada Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 74
Table 81: Canada Unisex fragrances volume, 1999-2004 (Units m) 76
Table 82: Canada Unisex fragrances volume forecast, 2004-2009 (Units m) 76
Table 83: Canada Unisex fragrances brand share, by value, 2003-2004 (%) 79
Table 84: Canada Unisex fragrances value, by brand, 2003-2004 (CAD m nominal prices) 79
Table 85: Canada Unisex fragrances company share, by value, 2003-2004 (%) 80
Table 86: Canada Unisex fragrances value, by company, 2003-2004 (CAD m nominal prices) 80
Table 87: Canada Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 81
Table 88: Canada Unisex fragrances off-trade value, by distribution channel, 2003-2004 (CAD m nominal price) 81
Table 89: Canada Unisex fragrances expenditure per head, 1999-2004 (CAD, nominal prices) 82
Table 90: Canada Unisex fragrances forecast expenditure per head, 2004-2009 (CAD, nominal prices) 82
Table 91: Canada Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 83
Table 92: Canada Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 83
Table 93: Canada Unisex fragrances consumption per head, 1999-2004 (Units) 84
Table 94: Canada Unisex fragrances forecast consumption per head, 2004-2009 (Units) 84
Table 95: Canada Unisex fragrances value, by age group, 2004 85
Table 96: Canada Unisex fragrances value, by income group, 2004 85
Table 97: Canada Unisex fragrances value, by gender, 2004 86
Table 98: Canada Unisex fragrances value, by marital status, 2004 86
Table 99: Canada Unisex fragrances value, by size of household, 2004 86
Table 100: Canada Unisex fragrances value, by urban/rural residence, 2004 87
Table 101: Canada Key Facts 89
Table 102: Canada population, by age group, 1999-2004 (millions) 93
Table 103: Canada population forecast, by age group, 2004-2009 (millions) 94
Table 104: Canada population, by gender, 1999-2004 (millions) 94
Table 105: Canada population forecast, by gender, 2004-2009 (millions) 95
Table 106: Canada real GDP, 1999-2004 (CAD bn, 2004 prices) 95
Table 107: Canada real GDP forecast, 2004-2009 (CAD bn, 2004 prices) 96
Table 108: Canada nominal GDP, 1999-2004 (CAD bn, nominal prices) 96
Table 109: Canada nominal GDP forecast, 2004-2009 (CAD bn, nominal prices) 97
Table 110: Canada real GDP, 1999-2004 (US$ bn, 2004 prices) 97
Table 111: Canada real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 98
Table 112: Canada consumer price index, 1999-2004 (2000=100) 98
Table 113: Canada consumer price index, 2004-2009 (2000=100) 99
Table 114: Canada exchange rate, 1999-2004 99


LIST OF FIGURES
Figure 1: Canada Fragrances value & value forecast, 1999-2009 (CAD m, nominal prices) 18
Figure 2: Canada Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: Canada Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: Canada Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: Canada Female fragrances value & value forecast, 1999-2009 (CAD m, nominal prices) 35
Figure 6: Canada Female fragrances segment growth comparison, by value, 1999-2009 38
Figure 7: Canada Female fragrances volume & volume forecast, 1999-2009 (Units m) 40
Figure 8: Canada Female fragrances category growth comparison, by volume, 1999-2009 41
Figure 9: Canada Male fragrances value & value forecast, 1999-2009 (CAD m, nominal prices) 54
Figure 10: Canada Male fragrances segment growth comparison, by value, 1999-2009 57
Figure 11: Canada Male fragrances volume & volume forecast, 1999-2009 (Units m) 59
Figure 12: Canada Male fragrances category growth comparison, by volume, 1999-2009 60
Figure 13: Canada Unisex fragrances value & value forecast, 1999-2009 (CAD m, nominal prices) 72
Figure 14: Canada Unisex fragrances segment growth comparison, by value, 1999-2009 75
Figure 15: Canada Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 77
Figure 16: Canada Unisex fragrances category growth comparison, by volume, 1999-2009 78
Figure 17: Map of Canada 90
Figure 18: Annual data review process 101