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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in China. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in China increased between 1999-2004, growing at an average annual rate of 9.42%.

The leading company in the market in 2004 was Shanghai Jahwa Co., Ltd.. The second-largest player was Shanghai Daily Chemical Group with Coty Inc in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 12
CHAPTER 1 INTRODUCTION 14
What is this report about? 14
How to use this report 14
Definitions 14
CHAPTER 2 CHINA FRAGRANCES 17
2.1 Value 17
2.2 Volume 22
2.3 Market Share 25
2.4 Distribution 28
2.5 Expenditure & consumption per head 29
CHAPTER 3 CHINA FEMALE FRAGRANCES 32
3.1 Value 32
3.2 Volume 37
3.3 Market Share 40
3.4 Distribution 43
3.5 Expenditure & consumption per head 44
3.6 ConsumerGraphics 47
CHAPTER 4 CHINA MALE FRAGRANCES 50
4.1 Value 50
4.2 Volume 55
4.3 Market Share 58
4.4 Distribution 61
4.5 Expenditure & consumption per head 62
4.6 ConsumerGraphics 65
CHAPTER 5 CHINA UNISEX FRAGRANCES 68
5.1 Value 68
5.2 Volume 73
5.3 Market Share 76
5.4 Distribution 78
5.5 Expenditure & consumption per head 79
5.6 ConsumerGraphics 82
CHAPTER 6 CHINA SOCIOECONOMIC PROFILE 85
6.1 Country Overview 85
6.2 Key Facts 86
6.3 Political Overview 88
6.4 China Economic Overview 89
CHAPTER 7 CHINA MACROECONOMIC PROFILE 90
7.1 Macroeconomic Indicators 90
CHAPTER 8 RESEARCH METHODOLOGY 97
8.1 Methodology overview 97
8.2 Secondary research 98
8.3 Market modelling 99
8.4 Primary research 100
8.5 Data finalisation 101
8.6 Ongoing research 101
CHAPTER 9 APPENDIX 102
9.1 Future readings 102
9.2 Research team 102
9.3 How to contact experts in your industry 102

LIST OF TABLES
Table 1: Fragrances category definitions 15
Table 2: Fragrances distribution channels 16
Table 3: China Fragrances value, 1999-2004 (CNY m, nominal prices) 17
Table 4: China Fragrances value forecast, 2004-2009 (CNY m, nominal prices) 17
Table 5: China Fragrances value, 1999-2004 (CNY m, 2004 prices) 19
Table 6: China Fragrances value forecast, 2004-2009 (CNY m, 2004 prices) 19
Table 7: China Fragrances value, 1999-2004 (US$ m nominal prices) 20
Table 8: China Fragrances value forecast, 2004-2009 (US$ m nominal prices) 20
Table 9: China Fragrances volume, 1999-2004 (Units m) 22
Table 10: China Fragrances volume forecast, 2004-2009 (Units m) 22
Table 11: China Fragrances brand share, by value, 2003-2004 (%) 25
Table 12: China Fragrances value, by brand, 2003-2004 (CNY m nominal prices) 26
Table 13: China Fragrances company share, by value, 2003-2004 (%) 27
Table 14: China Fragrances value, by company, 2003-2004 (CNY m nominal prices) 27
Table 15: China Fragrances off-trade distribution channels, by value, 2003-2004 (%) 28
Table 16: China Fragrances off-trade value, by distribution channel, 2003-2004 (CNY m nominal prices) 28
Table 17: China Fragrances expenditure per head, 1999-2004 (CNY, nominal prices) 29
Table 18: China Fragrances forecast expenditure per head, 2004-2009 (CNY, nominal prices) 29
Table 19: China Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 30
Table 20: China Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 30
Table 21: China Fragrances consumption per head, 1999-2004 (Units) 31
Table 22: China Fragrances forecast consumption per head, 2004-2009 (Units) 31
Table 23: China Female fragrances value, 1999-2004 (CNY m, nominal prices) 32
Table 24: China Female fragrances value forecast, 2004-2009 (CNY m, nominal prices) 32
Table 25: China Female fragrances value, 1999-2004 (CNY m, 2004 prices) 34
Table 26: China Female fragrances value forecast, 2004-2009 (CNY m, 2004 prices) 34
Table 27: China Female fragrances value, 1999-2004 (US$ m nominal prices) 35
Table 28: China Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 35
Table 29: China Female fragrances volume, 1999-2004 (Units m) 37
Table 30: China Female fragrances volume forecast, 2004-2009 (Units m) 37
Table 31: China Female fragrances brand share, by value, 2003-2004 (%) 40
Table 32: China Female fragrances value, by brand, 2003-2004 (CNY m nominal prices) 41
Table 33: China Female fragrances company share, by value, 2003-2004 (%) 42
Table 34: China Female fragrances value, by company, 2003-2004 (CNY m nominal prices) 42
Table 35: China Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 43
Table 36: China Female fragrances off-trade value, by distribution channel, 2003-2004 (CNY m nominal prices) 43
Table 37: China Female fragrances expenditure per head, 1999-2004 (CNY, nominal prices) 44
Table 38: China Female fragrances forecast expenditure per head, 2004-2009 (CNY, nominal prices) 44
Table 39: China Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 45
Table 40: China Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 45
Table 41: China Female fragrances consumption per head, 1999-2004 (Units) 46
Table 42: China Female fragrances forecast consumption per head, 2004-2009 (Units) 46
Table 43: China Female fragrances value, by age group, 2004 47
Table 44: China Female fragrances value, by income group, 2004 47
Table 45: China Female fragrances value, by gender, 2004 48
Table 46: China Female fragrances value, by marital status, 2004 48
Table 47: China Female fragrances value, by size of household, 2004 49
Table 48: China Female fragrances value, by urban/rural residence, 2004 49
Table 49: China Male fragrances value, 1999-2004 (CNY m, nominal prices) 50
Table 50: China Male fragrances value forecast, 2004-2009 (CNY m, nominal prices) 50
Table 51: China Male fragrances value, 1999-2004 (CNY m, 2004 prices) 52
Table 52: China Male fragrances value forecast, 2004-2009 (CNY m, 2004 prices) 52
Table 53: China Male fragrances value, 1999-2004 (US$ m nominal prices) 53
Table 54: China Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 53
Table 55: China Male fragrances volume, 1999-2004 (Units m) 55
Table 56: China Male fragrances volume forecast, 2004-2009 (Units m) 55
Table 57: China Male fragrances brand share, by value, 2003-2004 (%) 58
Table 58: China Male fragrances value, by brand, 2003-2004 (CNY m nominal prices) 59
Table 59: China Male fragrances company share, by value, 2003-2004 (%) 60
Table 60: China Male fragrances value, by company, 2003-2004 (CNY m nominal prices) 60
Table 61: China Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 61
Table 62: China Male fragrances off-trade value, by distribution channel, 2003-2004 (CNY m nominal price) 61
Table 63: China Male fragrances expenditure per head, 1999-2004 (CNY, nominal prices) 62
Table 64: China Male fragrances forecast expenditure per head, 2004-2009 (CNY, nominal prices) 62
Table 65: China Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 63
Table 66: China Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 63
Table 67: China Male fragrances consumption per head, 1999-2004 (Units) 64
Table 68: China Male fragrances forecast consumption per head, 2004-2009 (Units) 64
Table 69: China Male fragrances value, by age group, 2004 65
Table 70: China Male fragrances value, by income group, 2004 65
Table 71: China Male fragrances value, by gender, 2004 66
Table 72: China Male fragrances value, by marital status, 2004 66
Table 73: China Male fragrances value, by size of household, 2004 67
Table 74: China Male fragrances value, by urban/rural residence, 2004 67
Table 75: China Unisex fragrances value, 1999-2004 (CNY m, nominal prices) 68
Table 76: China Unisex fragrances value forecast, 2004-2009 (CNY m, nominal prices) 68
Table 77: China Unisex fragrances value, 1999-2004 (CNY m, 2004 prices) 70
Table 78: China Unisex fragrances value forecast, 2004-2009 (CNY m, 2004 prices) 70
Table 79: China Unisex fragrances value, 1999-2004 (US$ m nominal prices) 71
Table 80: China Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 71
Table 81: China Unisex fragrances volume, 1999-2004 (Units m) 73
Table 82: China Unisex fragrances volume forecast, 2004-2009 (Units m) 73
Table 83: China Unisex fragrances brand share, by value, 2003-2004 (%) 76
Table 84: China Unisex fragrances value, by brand, 2003-2004 (CNY m nominal prices) 76
Table 85: China Unisex fragrances company share, by value, 2003-2004 (%) 77
Table 86: China Unisex fragrances value, by company, 2003-2004 (CNY m nominal prices) 77
Table 87: China Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 78
Table 88: China Unisex fragrances off-trade value, by distribution channel, 2003-2004 (CNY m nominal price) 78
Table 89: China Unisex fragrances expenditure per head, 1999-2004 (CNY, nominal prices) 79
Table 90: China Unisex fragrances forecast expenditure per head, 2004-2009 (CNY, nominal prices) 79
Table 91: China Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 80
Table 92: China Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 80
Table 93: China Unisex fragrances consumption per head, 1999-2004 (Units) 81
Table 94: China Unisex fragrances forecast consumption per head, 2004-2009 (Units) 81
Table 95: China Unisex fragrances value, by age group, 2004 82
Table 96: China Unisex fragrances value, by income group, 2004 82
Table 97: China Unisex fragrances value, by gender, 2004 83
Table 98: China Unisex fragrances value, by marital status, 2004 83
Table 99: China Unisex fragrances value, by size of household, 2004 84
Table 100: China Unisex fragrances value, by urban/rural residence, 2004 84
Table 101: China Key Facts 86
Table 102: China population, by age group, 1999-2004 (millions) 90
Table 103: China population forecast, by age group, 2004-2009 (millions) 91
Table 104: China population, by gender, 1999-2004 (millions) 91
Table 105: China population forecast, by gender, 2004-2009 (millions) 92
Table 106: China real GDP, 1999-2004 (CNY bn, 2004 prices) 92
Table 107: China real GDP forecast, 2004-2009 (CNY bn, 2004 prices) 93
Table 108: China nominal GDP, 1999-2004 (CNY bn, nominal prices) 93
Table 109: China nominal GDP forecast, 2004-2009 (CNY bn, nominal prices) 94
Table 110: China real GDP, 1999-2004 (US$ bn, 2004 prices) 94
Table 111: China real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 95
Table 112: China consumer price index, 1999-2004 (2000=100) 95
Table 113: China consumer price index, 2004-2009 (2000=100) 96
Table 114: China exchange rate, 1999-2004 96


LIST OF FIGURES
Figure 1: China Fragrances value & value forecast, 1999-2009 (CNY m, nominal prices) 18
Figure 2: China Fragrances category growth comparison, by value, 1999-2009 21
Figure 3: China Fragrances volume & volume forecast, 1999-2009 (Units m) 23
Figure 4: China Fragrances category growth comparison, by volume, 1999-2009 24
Figure 5: China Female fragrances value & value forecast, 1999-2009 (CNY m, nominal prices) 33
Figure 6: China Female fragrances segment growth comparison, by value, 1999-2009 36
Figure 7: China Female fragrances volume & volume forecast, 1999-2009 (Units m) 38
Figure 8: China Female fragrances category growth comparison, by volume, 1999-2009 39
Figure 9: China Male fragrances value & value forecast, 1999-2009 (CNY m, nominal prices) 51
Figure 10: China Male fragrances segment growth comparison, by value, 1999-2009 54
Figure 11: China Male fragrances volume & volume forecast, 1999-2009 (Units m) 56
Figure 12: China Male fragrances category growth comparison, by volume, 1999-2009 57
Figure 13: China Unisex fragrances value & value forecast, 1999-2009 (CNY m, nominal prices) 69
Figure 14: China Unisex fragrances segment growth comparison, by value, 1999-2009 72
Figure 15: China Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 74
Figure 16: China Unisex fragrances category growth comparison, by volume, 1999-2009 75
Figure 17: Map of China 87
Figure 18: Annual data review process 98