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Introduction
This databook is a detailed information resource covering all the key data points on Fragrances in Finland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on 3 categories: Female fragrances, Male fragrances, Unisex fragrances.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Fragrances in Finland increased between 1999-2004, growing at an average annual rate of 3.35%.

The leading company in the market in 2004 was L'Oreal S.A.. The second-largest player was Dalli-Werke GmbH & Co. KG with Procter & Gamble in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the Fragrances markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 13
CHAPTER 1 INTRODUCTION 15
What is this report about? 15
How to use this report 15
Definitions 15
CHAPTER 2 FINLAND FRAGRANCES 18
2.1 Value 18
2.2 Volume 23
2.3 Market Share 26
2.4 Distribution 30
2.5 Expenditure & consumption per head 31
CHAPTER 3 FINLAND FEMALE FRAGRANCES 34
3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 45
3.5 Expenditure & consumption per head 46
3.6 ConsumerGraphics 49
CHAPTER 4 FINLAND MALE FRAGRANCES 53
4.1 Value 53
4.2 Volume 58
4.3 Market Share 61
4.4 Distribution 64
4.5 Expenditure & consumption per head 65
4.6 ConsumerGraphics 68
CHAPTER 5 FINLAND UNISEX FRAGRANCES 72
5.1 Value 72
5.2 Volume 77
5.3 Market Share 80
5.4 Distribution 82
5.5 Expenditure & consumption per head 83
5.6 ConsumerGraphics 86
CHAPTER 6 FINLAND SOCIOECONOMIC PROFILE 90
6.1 Country Overview 90
6.2 Key Facts 91
6.3 Political Overview 93
6.4 Finland Economic Overview 94
CHAPTER 7 FINLAND MACROECONOMIC PROFILE 95
7.1 Macroeconomic Indicators 95
CHAPTER 8 RESEARCH METHODOLOGY 102
8.1 Methodology overview 102
8.2 Secondary research 103
8.3 Market modelling 104
8.4 Primary research 105
8.5 Data finalisation 106
8.6 Ongoing research 106
CHAPTER 9 APPENDIX 107
9.1 Future readings 107
9.2 Research team 107
9.3 How to contact experts in your industry 107

LIST OF TABLES
Table 1: Fragrances category definitions 16
Table 2: Fragrances distribution channels 17
Table 3: Finland Fragrances value, 1999-2004 (EUR m, nominal prices) 18
Table 4: Finland Fragrances value forecast, 2004-2009 (EUR m, nominal prices) 18
Table 5: Finland Fragrances value, 1999-2004 (EUR m, 2004 prices) 20
Table 6: Finland Fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 20
Table 7: Finland Fragrances value, 1999-2004 (US$ m nominal prices) 21
Table 8: Finland Fragrances value forecast, 2004-2009 (US$ m nominal prices) 21
Table 9: Finland Fragrances volume, 1999-2004 (Units m) 23
Table 10: Finland Fragrances volume forecast, 2004-2009 (Units m) 23
Table 11: Finland Fragrances brand share, by value, 2003-2004 (%) 26
Table 12: Finland Fragrances value, by brand, 2003-2004 (EUR m nominal prices) 27
Table 13: Finland Fragrances company share, by value, 2003-2004 (%) 28
Table 14: Finland Fragrances value, by company, 2003-2004 (EUR m nominal prices) 29
Table 15: Finland Fragrances off-trade distribution channels, by value, 2003-2004 (%) 30
Table 16: Finland Fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal prices) 30
Table 17: Finland Fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 31
Table 18: Finland Fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 31
Table 19: Finland Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 32
Table 20: Finland Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 32
Table 21: Finland Fragrances consumption per head, 1999-2004 (Units) 33
Table 22: Finland Fragrances forecast consumption per head, 2004-2009 (Units) 33
Table 23: Finland Female fragrances value, 1999-2004 (EUR m, nominal prices) 34
Table 24: Finland Female fragrances value forecast, 2004-2009 (EUR m, nominal prices) 34
Table 25: Finland Female fragrances value, 1999-2004 (EUR m, 2004 prices) 36
Table 26: Finland Female fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 36
Table 27: Finland Female fragrances value, 1999-2004 (US$ m nominal prices) 37
Table 28: Finland Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 37
Table 29: Finland Female fragrances volume, 1999-2004 (Units m) 39
Table 30: Finland Female fragrances volume forecast, 2004-2009 (Units m) 39
Table 31: Finland Female fragrances brand share, by value, 2003-2004 (%) 42
Table 32: Finland Female fragrances value, by brand, 2003-2004 (EUR m nominal prices) 43
Table 33: Finland Female fragrances company share, by value, 2003-2004 (%) 44
Table 34: Finland Female fragrances value, by company, 2003-2004 (EUR m nominal prices) 44
Table 35: Finland Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 45
Table 36: Finland Female fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal prices) 45
Table 37: Finland Female fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 46
Table 38: Finland Female fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 46
Table 39: Finland Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 47
Table 40: Finland Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 47
Table 41: Finland Female fragrances consumption per head, 1999-2004 (Units) 48
Table 42: Finland Female fragrances forecast consumption per head, 2004-2009 (Units) 48
Table 43: Finland Female fragrances value, by age group, 2004 49
Table 44: Finland Female fragrances value, by income group, 2004 49
Table 45: Finland Female fragrances value, by gender, 2004 50
Table 46: Finland Female fragrances value, by marital status, 2004 50
Table 47: Finland Female fragrances value, by size of household, 2004 51
Table 48: Finland Female fragrances value, by region, 2004 51
Table 49: Finland Female fragrances value, by urban/rural residence, 2004 52
Table 50: Finland Male fragrances value, 1999-2004 (EUR m, nominal prices) 53
Table 51: Finland Male fragrances value forecast, 2004-2009 (EUR m, nominal prices) 53
Table 52: Finland Male fragrances value, 1999-2004 (EUR m, 2004 prices) 55
Table 53: Finland Male fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 55
Table 54: Finland Male fragrances value, 1999-2004 (US$ m nominal prices) 56
Table 55: Finland Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 56
Table 56: Finland Male fragrances volume, 1999-2004 (Units m) 58
Table 57: Finland Male fragrances volume forecast, 2004-2009 (Units m) 58
Table 58: Finland Male fragrances brand share, by value, 2003-2004 (%) 61
Table 59: Finland Male fragrances value, by brand, 2003-2004 (EUR m nominal prices) 62
Table 60: Finland Male fragrances company share, by value, 2003-2004 (%) 63
Table 61: Finland Male fragrances value, by company, 2003-2004 (EUR m nominal prices) 63
Table 62: Finland Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 64
Table 63: Finland Male fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal price) 64
Table 64: Finland Male fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 65
Table 65: Finland Male fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 65
Table 66: Finland Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 66
Table 67: Finland Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 66
Table 68: Finland Male fragrances consumption per head, 1999-2004 (Units) 67
Table 69: Finland Male fragrances forecast consumption per head, 2004-2009 (Units) 67
Table 70: Finland Male fragrances value, by age group, 2004 68
Table 71: Finland Male fragrances value, by income group, 2004 68
Table 72: Finland Male fragrances value, by gender, 2004 69
Table 73: Finland Male fragrances value, by marital status, 2004 69
Table 74: Finland Male fragrances value, by size of household, 2004 70
Table 75: Finland Male fragrances value, by region, 2004 70
Table 76: Finland Male fragrances value, by urban/rural residence, 2004 71
Table 77: Finland Unisex fragrances value, 1999-2004 (EUR m, nominal prices) 72
Table 78: Finland Unisex fragrances value forecast, 2004-2009 (EUR m, nominal prices) 72
Table 79: Finland Unisex fragrances value, 1999-2004 (EUR m, 2004 prices) 74
Table 80: Finland Unisex fragrances value forecast, 2004-2009 (EUR m, 2004 prices) 74
Table 81: Finland Unisex fragrances value, 1999-2004 (US$ m nominal prices) 75
Table 82: Finland Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 75
Table 83: Finland Unisex fragrances volume, 1999-2004 (Units m) 77
Table 84: Finland Unisex fragrances volume forecast, 2004-2009 (Units m) 77
Table 85: Finland Unisex fragrances brand share, by value, 2003-2004 (%) 80
Table 86: Finland Unisex fragrances value, by brand, 2003-2004 (EUR m nominal prices) 80
Table 87: Finland Unisex fragrances company share, by value, 2003-2004 (%) 81
Table 88: Finland Unisex fragrances value, by company, 2003-2004 (EUR m nominal prices) 81
Table 89: Finland Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 82
Table 90: Finland Unisex fragrances off-trade value, by distribution channel, 2003-2004 (EUR m nominal price) 82
Table 91: Finland Unisex fragrances expenditure per head, 1999-2004 (EUR, nominal prices) 83
Table 92: Finland Unisex fragrances forecast expenditure per head, 2004-2009 (EUR, nominal prices) 83
Table 93: Finland Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 84
Table 94: Finland Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 84
Table 95: Finland Unisex fragrances consumption per head, 1999-2004 (Units) 85
Table 96: Finland Unisex fragrances forecast consumption per head, 2004-2009 (Units) 85
Table 97: Finland Unisex fragrances value, by age group, 2004 86
Table 98: Finland Unisex fragrances value, by income group, 2004 86
Table 99: Finland Unisex fragrances value, by gender, 2004 87
Table 100: Finland Unisex fragrances value, by marital status, 2004 87
Table 101: Finland Unisex fragrances value, by size of household, 2004 88
Table 102: Finland Unisex fragrances value, by region, 2004 88
Table 103: Finland Unisex fragrances value, by urban/rural residence, 2004 89
Table 104: Finland Key Facts 91
Table 105: Finland population, by age group, 1999-2004 (millions) 95
Table 106: Finland population forecast, by age group, 2004-2009 (millions) 96
Table 107: Finland population, by gender, 1999-2004 (millions) 96
Table 108: Finland population forecast, by gender, 2004-2009 (millions) 97
Table 109: Finland real GDP, 1999-2004 (EUR bn, 2004 prices) 97
Table 110: Finland real GDP forecast, 2004-2009 (EUR bn, 2004 prices) 98
Table 111: Finland nominal GDP, 1999-2004 (EUR bn, nominal prices) 98
Table 112: Finland nominal GDP forecast, 2004-2009 (EUR bn, nominal prices) 99
Table 113: Finland real GDP, 1999-2004 (US$ bn, 2004 prices) 99
Table 114: Finland real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 100
Table 115: Finland consumer price index, 1999-2004 (2000=100) 100
Table 116: Finland consumer price index, 2004-2009 (2000=100) 101
Table 117: Finland exchange rate, 1999-2004 101


LIST OF FIGURES
Figure 1: Finland Fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 19
Figure 2: Finland Fragrances category growth comparison, by value, 1999-2009 22
Figure 3: Finland Fragrances volume & volume forecast, 1999-2009 (Units m) 24
Figure 4: Finland Fragrances category growth comparison, by volume, 1999-2009 25
Figure 5: Finland Female fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 35
Figure 6: Finland Female fragrances segment growth comparison, by value, 1999-2009 38
Figure 7: Finland Female fragrances volume & volume forecast, 1999-2009 (Units m) 40
Figure 8: Finland Female fragrances category growth comparison, by volume, 1999-2009 41
Figure 9: Finland Male fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 54
Figure 10: Finland Male fragrances segment growth comparison, by value, 1999-2009 57
Figure 11: Finland Male fragrances volume & volume forecast, 1999-2009 (Units m) 59
Figure 12: Finland Male fragrances category growth comparison, by volume, 1999-2009 60
Figure 13: Finland Unisex fragrances value & value forecast, 1999-2009 (EUR m, nominal prices) 73
Figure 14: Finland Unisex fragrances segment growth comparison, by value, 1999-2009 76
Figure 15: Finland Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 78
Figure 16: Finland Unisex fragrances category growth comparison, by volume, 1999-2009 79
Figure 17: Map of Finland 92
Figure 18: Annual data review process 103