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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
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€ 701,21 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Février 2002 |
Taille du document : |
252 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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The North America Online: Access, Demographics and Usage Report answers the following
questions, and more: · Who is online in Canada and the US now and in the future?
· Who is not going online, and why?
· From where are users accessing the internet, and what kind of devices
are they using?
· Who and how many people are making high-speed, wireless and mobile
internet connections?
· What are the most popular internet activities of those online?
· What are some of the unique characteristics of kids, teens & college
students, seniors, African Americans and Hispanics online?
The face of the North American internet user closely mirrors the actual population
in 2002 more than it did a few years ago. Understanding the profile and activities
of the North American internet user is imperative in the current down economy
because the internet is an inexpensive vehicle for marketing and new business.
eMarketer's North America Online: Access, Demographics and Usage Report is the
perfect resource for retailers, marketers, consultants - any business decision-maker
needing to fully understand the North American internet user and market.
eMarketer estimates that by the end of 2001, there were 445 million people
online worldwide, 133.4 million of which were in North America (the US and Canada).
By 2004, the total number of internet users in North America should grow to
185 million.
The PC is no longer the only device used to get online. Internet users in 2002
are making connections with a number of different devices including mobile phones
and their TVs. Although high-speed net usage is growing in popularity in North
America, it has not significantly changed internet usage patterns, so e-mail
remains the killer app. Compared to 2000, there are currently more women than
men online, and women, kids and teens are increasingly using the internet to
purchase goods and services.
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I Introduction
II Internet Users
III Internet Users
IV Internet Access Devices: PC, TV and Mobile Devices
V Online Demographics
VI Usage
VII Special Trends
VIII Canada Online
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