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| E-commerce > Etude de marché sectorielle |
| The Future of Food and Drinks on the Internet Targeting online and offline consumers |
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€ 953,48 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Février 2002 |
Taille du document : |
160 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The Future of Food and Drinks on the Internet Targeting online and offline consumers |
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15% of US and 9% of European Buyers have abandoned certain websites and no longer use them. Although reasons vary, in Europe poor customer service and late arrival of goods have been the main reasons. Retailers and manufactures
of food and drinks products must understand the every changing requirements
of the online consumer, in order to formulate successful, long-term eCommerce
strategies and gain ground over their competition. The Future of Food and Drinks on the Internet: Targeting online and offline
consumers will allow you to identify and understand your consumers' Internet
motivations and sensitivities and discover which types of customer relationship
management channels consumers prefer to use. The report will provide you with
effective customer acquisition and retention strategies essential for long-term
success.
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EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
CHAPTER 2: MARKET ANALYSIS
• Key findings
• Market size
• Market segments
• Drivers and trends
CHAPTER 3: CUSTOMER FOCUS
• Key findings
• Customer identification
• Customer requirements
• Branding and marketing
• Customer acquisition
• Customer retention
CHAPTER 4: COMPETITIVE DYNAMICS
• Key findings
• Competitor identification
CHAPTER 5: THE FUTURE FORECAST
• Key findings
CHAPTER 6: ACTION POINTS
• Key findings
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PPLSEN
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