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Commerce International > Etude de marché sectorielle
 Small Steps, Big Business; Simple Strategies to Succeed in Taiwan
€ 159,60
Editeur :
THT Research
Langue :
Anglais
Date de publication :
Avril 2004
Taille du document :
16
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 Small Steps, Big Business; Simple Strategies to Succeed in Taiwan

If you're doing business in Taiwan - or just thinking about it - and are concerned about navigating the very different business culture there - this book is for you. In this e-doc from TaiwanHighTech.com, long-time Taiwan observer Noam Gordon brings you an entertaining and reassuring account of the most important factors for business success in Taiwan. With over twenty years of experience doing business in Taiwan, Gordon serves as the perfect guide and cultural translator: he takes the mystery out of concepts like ``face`` that are so important for doing business in East Asia, while debunking many popular myths. In a Q&A guide at the end of the e-doc he gives practical advice to questions like: How do you greet someone in Taiwan? Can I wear my religious or cultural dress in Taiwan? How do I know when my partners are angry? How come no one replies to my e-mails and how can I get them to do it? Most of all though, Gordon admonishes us to ``Be Nice`` - explaining that business success in Taiwan has less to do with learning to use chopsticks well than with treating your partners with respect.


 

Getting Along 3; Your Western Identity - use it, don’t lose it! 3; Western Identity Q&A 4; Be NICE 5; Face It 5; Face Phenomena 6; How to Face it - tried and true face-giving opportunities 6; Handling Conflicts 7; Western Contracts vs Trust 8; Opening an office in Taiwan 9; DOING BUSINESS IN TAIWAN -- Q&A 10; Communication 11; Managing your partners 12; Talking 13; Closing the deal 14; CONCLUSION 16;


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