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| Téléphonie > Etude de marché sectorielle |
| 3G Economics - European Mobile Operators' Strategies |
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€ 8 000,00 |
Editeur
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Idate |
Langue
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Anglais |
Date de publication : |
Mars 2006 |
Taille du document : |
230 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| 3G Economics - European Mobile Operators' Strategies |
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At a time when Europe’s mobile sector is in the midst of a gradual transition from GSM to UMTS, this market report provides an in-depth analysis of European 3G economics through an examination of the sector’s growth – against the backdrop of a nascent 3G environment, and the rising importance of data services.
* Current performance and future prospects for the leading mobile services, in an era of new technology-centric competition between mobile operators: the advent of mobile TV, mobile VoIP, the launch of 3G consumer services, etc.
* Strategies of Europe’s leading mobile operators
* What positioning with respect to consumer services: tariffs, bundles, customer loyalty policies, handset subsidies, choice of key services, differentiation, etc.
* How is 3G being adopted in the different geographic zones? In what areas does 3G offer real advantages?
* Outlook for voice ARPU. How will mobile operators increase data ARPU? Excluding increased SMS revenues, is it possible?
* Revenue and subscriber base growth forecasts for Western Europe
* Forecasting Models
* Precise analysis by zone and by country:
• Europe (EU-15 + Switzerland and Norway)
• Germany, Spain, France, Italy, the United Kingdom
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3G Economics - European Mobile Operators' Strategies
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