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| Télévision > Etude de marché sectorielle |
| Television 2015 - The future of TV financing in Europe |
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€ 3 000,00 |
Editeur
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Idate |
Langue
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Anglais |
Date de publication : |
Mars 2006 |
Taille du document : |
300 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Television 2015 - The future of TV financing in Europe |
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This report looks at the future of European television based on an in-depth analysis of the industry in 2005 covering competition between TV distribution networks, the emergence of new offerings, the threat from new entrants, gradual changes in media consumption, choices made by advertisers etc.
1. An increasingly diversified and high quality multi-channel TV offering
• Deployment of VOD on cable and ADSL networks
• PVR and media centre offerings
• The beginnings of mobile TV and HD TV etc.
2. New internet practices likely to revolutionise the world of TV
• Blogging, Vlogging and podcasting spread in the USA
• The number of video search engines rises
• The emergence of TV Peer-to-Peer networks
3. An open-ended outlook clouded by uncertainty
• Media consumption habits grow increasingly complex but change slowly
• Will advertisers question the effectiveness of TV in the future?
• Winning strategies for providers are far from clearly defined
4. Imagining the future of TV
• To anticipate future trends and identify factors of change as far as possible
• To improve the evaluation of certain challenges and opportunities
• To consider the various options and assess their consequences
5. Scenarios for the future
Three scenarios for TV in 2015 for each of the five countries:
• “Full freedom TV”
• “Welcome to the world of Egocasting”
• “The reign of media brands”
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Television 2015 - The future of TV financing in Europe
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