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| Télévision > Etude de marché sectorielle |
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€ 3 500,00 |
Editeur
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Idate |
Langue
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Anglais |
Date de publication : |
Septembre 2005 |
Taille du document : |
200 |
Autres informations : |
Description , Table des matières |
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Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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This market is undergoing major transformations, but nevertheless saw sustained growth of 7% in 2004 and which should be worth a total of EUR 283 billion by 2009 (versus EUR 225 billion in 2004).
1. Key trends in the television market worldwide
• Assessment of the market overall, by region and by country, along with growth forecasts 2005-2009
• Slow progress with the digitisation of television
• Are we moving towards a new balance between free and pay TV?
• New services and bridges to growth: TV via ADSL, personal TV and TV mobile, video on demand etc.
2. Leading groups and their strategic positioning
• Activities, results and strategic positioning of 26 key media groups
• Analysis of operator profitability
• Slow growth in internationalisation
• The redefinition of perimeters: isolation of unprofitable activities, valorisation of activities related to new broadcasting technologies
3. Opportunities and challenges
• Is the market focus shifting towards the Asia-Pacific region?
• What will be the market share of hertzian television in 10 years?
• Restructuring of the cable industry
• How will digital TV develop beyond the 11% of households equipped with a TV set worldwide
• The impact of new distribution networks on dominant models (hertzian, cable, satellite)
4. Market monitoring
• A database of markets by country and by player (Excel file containing key data included)
• An update of the report including:
- An overview of the latest key market trends
- Monitoring of leading operators and key events
- Database update
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PPLSEN
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