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Télévision > Etude de marché sectorielle
 IPTV - Deployment & new services
€ 3 000,00
Editeur :
Idate
Langue :
Anglais
Date de publication :
Mars 2006
Taille du document :
100
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 IPTV - Deployment & new services

A report on the design and launch of IPTV services, the technologies and solutions used, service deployments and commercial strategies.

Technical environment of IPTV deployment

Technical deployment scenarios
• Broadcast services and VoD services requiring different technical solutions
• Hardware suppliers’ positioning and solutions intertwined
• Best effort and guaranteed bitrates
• Will the other TV networks eventually migrate to IP?

Varying services and commercial strategies
• IPTV deployment depends a great deal on the state of local competition in both the TV market and the broadband market
• Most regulatory restrictions have been lifted
• Triple play bundles are enjoying rapid growth
• Operators testing TV-centric strategies and VoD-centric strategies

IPTV’s economy depends on a range of factors
• TV operators’ viewpoint: increasing advertising revenues and subscribers, new sources of revenue (VoD, special events channels, etc.)
• Telcos’ viewpoint: fixed line consolidation
• The impact of bundling

Answers to key questions
• What market share for IPTV compared to the other TV networks?
• TV, VoD, SVOD, integration into bundles: Which are the winning service offer models?
• What economy for an IPTV service?



 

IPTV - Deployment & new services


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