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| Haut Débit > Etude de marché sectorielle |
| ADSL - Cable - Satellite - DTT: And the winner is… |
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€ 3 000,00 |
Editeur
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Idate |
Langue
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Anglais |
Date de publication : |
Janvier 2005 |
Taille du document : |
100 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| ADSL - Cable - Satellite - DTT: And the winner is… |
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ADSL is shaking up the television market, not only because it is starting to compete with incumbent networks, but also because it raises the question of the connection between access and services, between television and the internet…
1. ADSL and DTT: a new turning point
• ADSL is creating a new area of competition with incumbent TV networks, and marks a decisive step in television’s migration to IP
• Despite the uncertainties, DTT is being deployed, and strengthening Free to air multichannel TV
• Cable is restructuring, and stepping up its marketing of triple play bundles
• Satellite is seeking post-analogue growth relays
2. Television becoming part of a package deal
• Is Internet the real loss leader?
• What impact on the price of pay-TV services?
• Difference in the strategies deployed by telcos and by TV service operators
3. Balance of the TV market shifting
• Renewed impetus for Free to air TV
• Rise of Free to air multichannel TV
• Pay-TV in need of redefining itself
4. Different scenarios on the various markets
• Lessons to draw from the United States and Japan
• The markets’ structural differences, Impact of cost levels
• Which network will come out ahead?
Methodology
• Direct interviews with network operators and TV service operators
• Study and analysis of IDATE market reports, including:
- ``Satellite faced with developments in the TV industry``
- ``Cable: is profitability still possible?``
- ``DTT: now what?``
- ``ADSL: multi-service strategies``
• An exclusive market modelling tool
• The combined expertise of market analysts: television and telecoms
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ADSL - Cable - Satellite - DTT: And the winner is…
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