|
|
| Tendances Des Consommateurs > Etude de marché sectorielle |
| How To Attract New Sports Nutrition Consumers: using mainstream health trends to pitch professional-style products |
|
|
|
|
€ 2 236,00 |
Editeur
: |
Datamonitor |
Langue
: |
Anglais |
Date de publication : |
Août 2006 |
Taille du document : |
44 |
Autres informations : |
Description , Table des matières |
| |
|
|
|
|
| |
|
Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
|
| Rapports privés en relation |
|
How Britain Shops 2005: Personal Care
93 pages | Février 2005 |
Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed.
But retailing isn't simple - it' |
3 676,25 €
|
| |
| |
The Future Of Personal Care Occasions
86 pages | Mars 2005 |
IntroductionIn 2004 the overall European and US personal care market was worth US$86bn growing to US$102bn in 2009.
To capitalize on the personal care market's growth, personal care players must un |
4 556,00 €
|
| |
| |
Consumer Satisfaction Index 2005: footwear
16 pages | Mars 2005 |
A shift in consumer attitudes towards shoe shopping has carried the footwear sector to new levels of profitability over the past five years.
But do you know how this shift has played out in retaile |
2 448,00 €
|
| |
| |
Trends & Behaviors in Eating Out 2005
92 pages | Février 2005 |
IntroductionEating out has evolved around a broad range of consumer needs ranging from a desire to experience new, exotic cuisines from fine dining venues to obtaining a 'grab-and-go' solution from a |
4 556,00 €
|
| |
| |
The Personal Beauty Care Market Outlook: NPD and consumer trends in haircare and skincare
124 pages | Janvier 2005 |
This report focuses on skin and haircare markets in 10 key countries: Belgium, France, Germany, Italy, Japan, the Netherlands, Poland, Spain, the UK and the United States.
Value and volume figures |
1 623,50 €
|
| |
| |
NCI: Attitudes to Price Across Europe
83 pages | Février 2005 |
IntroductionConsumer attitudes to price are both diverse and complex.
Although competitive tariffs and savings will attract certain customer types to utilities, the importance of brand, product ran |
2 236,00 €
|
| |
| |
Eating Habits: Scratch vs Convenience Cooking Germany
147 pages | Mai 2005 |
About this reportAbout the market:Driven by changing lifestyles and eating habits, and boosted by much new product development, convenience foods have been growing for some years now, with chilled con |
535,00 €
|
| |
| |
New Trends In Young Adults' Alcoholic Drinks Occasions
70 pages | Mai 2005 |
IntroductionYoung Adults are a key consumer group for alcohol manufacturers to target and despite a slowing growth rate they will continue to be a vital group in the future.
Young Adults spending o |
4 556,00 €
|
| |
| |
Consumer Demographics 2005 - Youth Consumers
79 pages | Mai 2005 |
15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children.
This means |
2 206,00 €
|
| |
| |
Natural & Ethical Consumers 2004
58 pages | Février 2005 |
IntroductionAwareness of the ethical issues affecting food, drinks and personal care has been growing over the last decade, and this awareness is now having a real impact on food, drinks and personal |
4 556,00 €
|
| |
| |
|
| |
| Autres secteurs en relation |
|
|
|
| |
|
| |
| |
| Présentation de l'étude de marché - Description & Table des matières |
|
| How To Attract New Sports Nutrition Consumers: using mainstream health trends to pitch professional-style products |
|
|
Introduction
Total consumer spending on sports nutrition foods, beverages and supplements reached US$5.4 billion in 2005 and is rising at an average 5.8% a year. Sports-related food and drinks are longer niche products that only target professional athletes and bodybuilders they are increasingly popular among mainstream consumers seeking to improve their physical and mental health.
Scope
*Quantitative data covering sports nutrition spending between 2000 and 2010, broken down by country and category.
*Analysis of core sports nutrition consumer groups broken down by age, gender and attitudes.
*Survey-based insights into consumers' attitudes towards their bodies and minds, and how they affect consumption behavior.
*Detailed action points offering practical strategies based on the trends and insights analyzed in the report.
Highlights
The most important category to consumers in Europe and the US alike is sports food and beverages, which account for US$4.5 billion of the total market. This is also the fastest growing category, with average annual growth running at 6.4% between 2000 and 2005 in Europe and 6.7% over the same time period in the US.
Although the core users of sports nutrition products are Athletes and Bodybuilders, Recreational and Lifestyle users are driving market growth. Recreational users of Sports Nutrition products are fitness enthusiasts, weekend sportspeople and gym-goers, while Lifestyle users just seek a refreshing beverage, a quick meal replacement or healthy snack.
Manufacturers of sports nutrition products need to make customers better aware that these products can offer a healthy alternative to confectionery and carbonated drinks, and increase the feeling of wellbeing. Seniors, in particular, need to be made better aware of the ways in which sports nutrition products can contribute to their health.
Reasons to Purchase
*Obtain exclusive data concerning value consumption of all different sports nutrition categories over time.
*Understand the attitudes driving changes in consumers' sports nutrition consumption behavior.
*View best practice examples of targeting and marketing sports nutrition products.
|
|
How To Attract New Sports Nutrition Consumers: using mainstream health trends to pitch professional-style products
|
|
|
PPLSEN
|
|
|
|
|
