|
|
| Tendances Des Consommateurs > Etude de marché sectorielle |
| How To Attract New Sports Nutrition Consumers: using mainstream health trends to pitch professional-style products |
|
|
|
|
€ 2 236,00 |
Editeur
: |
Datamonitor |
Langue
: |
Anglais |
Date de publication : |
Août 2006 |
Taille du document : |
44 |
Autres informations : |
Description , Table des matières |
| |
|
|
|
|
| |
|
Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
|
| Rapports privés en relation |
|
China's Leading Brands 2002 'Made in China' 83 pages | Septembre 2003 |
This new Access Asia report details China’s leading consumer brands and the companies that own them. The report gives full profiles of the leading manufacturing companies in China, detailing how th |
900,00 €
|
| |
| |
Consumer Demographics 2005 - Youth Consumers 79 pages | Mai 2005 |
15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children. This means |
2 206,00 €
|
| |
| |
How Britain Shops 2005: Homewares 101 pages | Mars 2005 |
Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it' |
3 676,25 €
|
| |
| |
Consumer Satisfaction Index 2005: food & grocery 16 pages | Mars 2005 |
Supermarkets may boast that their prices are lower than their rivals… but who has won out in the battle to convince shoppers? A retailer's performance is subject to a myriad of factors which serve to |
2 448,00 €
|
| |
| |
Consumer Satisfaction Index 2005: music & video 16 pages | Mars 2005 |
As specialist retailers struggle to trumpet range and customer service over pricing in music and DVDs, do you know who customers rate the most highly on these and other key performance drivers? A reta |
2 448,00 €
|
| |
| |
Health On-The-Go 2005 89 pages | Février 2005 |
IntroductionHealth and convenience are of increasing importance in defining food and drink needs. However, consumers are typically forced to make a trade-off with eating and drinking healthily to f |
4 556,00 €
|
| |
| |
Food & drink case studies: targeting distinct consumer groups (Mecca Cola, Compass, Go-co) 14 pages | Mars 2004 |
Table of ContentsIntroductionThis report on Mecca Cola, Compass and Go-co forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and busines |
236,00 €
|
| |
| |
NCI: Attitudes to Price Across Europe 83 pages | Février 2005 |
IntroductionConsumer attitudes to price are both diverse and complex. Although competitive tariffs and savings will attract certain customer types to utilities, the importance of brand, product ran |
2 236,00 €
|
| |
| |
Consumer Demographics 2005 - Baby Boomer Consumers 79 pages | Mai 2005 |
Do you know the shopping patterns of the UK's most valuable customer? Baby boomer consumers have more money at their disposal than any other age group. 35-54 year olds generally earn more money, h |
2 206,00 €
|
| |
| |
Customer Segmentation in Australian Private Banking 58 pages | Mars 2005 |
IntroductionThis report look at the various ways private banks in Australia can segment their client bases to extract value. Segmentation factors such as customer-value, life stage, sophistication |
2 236,00 €
|
| |
| |
|
| |
| Autres secteurs en relation |
|
|
|
| |
|
| |
| |
| Présentation de l'étude de marché - Description & Table des matières |
|
| How To Attract New Sports Nutrition Consumers: using mainstream health trends to pitch professional-style products |
|
|
Introduction
Total consumer spending on sports nutrition foods, beverages and supplements reached US$5.4 billion in 2005 and is rising at an average 5.8% a year. Sports-related food and drinks are longer niche products that only target professional athletes and bodybuilders they are increasingly popular among mainstream consumers seeking to improve their physical and mental health.
Scope
*Quantitative data covering sports nutrition spending between 2000 and 2010, broken down by country and category.
*Analysis of core sports nutrition consumer groups broken down by age, gender and attitudes.
*Survey-based insights into consumers' attitudes towards their bodies and minds, and how they affect consumption behavior.
*Detailed action points offering practical strategies based on the trends and insights analyzed in the report.
Highlights
The most important category to consumers in Europe and the US alike is sports food and beverages, which account for US$4.5 billion of the total market. This is also the fastest growing category, with average annual growth running at 6.4% between 2000 and 2005 in Europe and 6.7% over the same time period in the US.
Although the core users of sports nutrition products are Athletes and Bodybuilders, Recreational and Lifestyle users are driving market growth. Recreational users of Sports Nutrition products are fitness enthusiasts, weekend sportspeople and gym-goers, while Lifestyle users just seek a refreshing beverage, a quick meal replacement or healthy snack.
Manufacturers of sports nutrition products need to make customers better aware that these products can offer a healthy alternative to confectionery and carbonated drinks, and increase the feeling of wellbeing. Seniors, in particular, need to be made better aware of the ways in which sports nutrition products can contribute to their health.
Reasons to Purchase
*Obtain exclusive data concerning value consumption of all different sports nutrition categories over time.
*Understand the attitudes driving changes in consumers' sports nutrition consumption behavior.
*View best practice examples of targeting and marketing sports nutrition products.
|
|
How To Attract New Sports Nutrition Consumers: using mainstream health trends to pitch professional-style products
|
|
|
PPLSEN
|
|
|
|
|