Datamonitor's Fruit & Vegetables in Canada fruit & vegetables industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fruit & vegetables market reflects the sale of all types of fruit and vegetables, regardless of whether they are sold as fresh, canned or frozen produce. Potatoes have been included within the vegetables sector. Market values have been calculated at retail selling price (RSP) and include all applicable taxes. Any currency conversions used to create this report have been calculated at constant 2005 annual average exchange rates.

Market volumes show domestic demand for fruit and vegetables. While fruit & vegetables used to produce beverages have been included within the market volumes, they have not been considered when calculating market values. The players shown in the leading companies section of this report are all fruit & vegetable retailers.

For the purposes of this report Europe is deemed to consist of France, Germany, United Kingdom, Belgium, Italy, Netherlands and Spain.

Asia-Pacific comprises China, India, Indonesia, Japan, Malaysia, South Korea, and Thailand.

The Americas are comprised of the US and Canada.

The global market consists of Europe, Asia-Pacific and the Americas.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 7
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Competitive Landscape 13
CHAPTER 7 Leading Companies 14
7.1 Loblaw Companies Ltd 14
7.2 Metro Inc. 14
7.3 Canada Safeway Limited 14
7.4 Empire Company Limited 15
7.5 Albertson's, Inc. 15
CHAPTER 8 Market Forecasts 16
8.1 Market Value Forecast 16
8.2 Market Volume Forecast 16
CHAPTER 9 Macroeconomic Indicators 18
CHAPTER 10 Further Reading 20
10.1 Sources 20
10.2 Related Datamonitor Research 20

LIST OF TABLES
Table 1: Canada Fruit & Vegetables Market Value: $ billion, 2000-2004 8
Table 2: Canada Fruit & Vegetables Market Volume: Metric tons million, 2000-2004 9
Table 3: Canada Fruit & Vegetables Market Segmentation I: % Share, by Value, 2004 10
Table 4: Canada Fruit & Vegetables Market Segmentation II: % Share, by Value, 2004 11
Table 5: Canada Fruit & Vegetables Market Value Forecast: $ billion, 2004-2009 15
Table 6: Canada Fruit & Vegetables Market Volume Forecast: Metric tons million, 2004-2009 16
Table 7: Canada Size of Population (million) , 2000-2004 17
Table 8: Canada GDP (1995=100), 2000-2004 17
Table 9: Canada Inflation, 2000-2004 17
Table 10: Canada Exchange Rate, 2000 18