Datamonitor's Profit Foodservice in Mexico profit foodservice industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).

All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing.

Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both. As such, if several people visit one location at once and there is only one bill (e.g. a group dining in a restaurant), the number of transactions is counted as being one for each person in the group. Multiple purchases made during the same visit (e.g. a person buys several drinks bought over a period of time in a bar) are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two.

The market consists of the total revenues generated by cafés, pubs, clubs, nightclubs, restaurants, takeaways, hotels & lodgings, street & mobile vendors, retail vendors, leisure vendors and on-board vendors - defined as food sold on board air, rail, sea or coach traveling vehicles.

All currency conversions were carried out at constant 2005 average exchange rates.

For the purposes of this report, the Americas consists of Brazil, Canada, Mexico and the United States. Asia-Pacific consists of Australia, China, India, Japan, Singapore, South Korea and Taiwan. Europe consists of Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the United Kingdom. The global sector consists of the Americas, Europe, and Asia-Pacific.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 8
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Competitive Landscape 13
CHAPTER 7 Leading Companies 14
7.1 Grupo Anderson S.A. 14
7.2 Corporacion Mexicana de Restaurantes S.A. 14
7.3 Grupo Sanborn S.A. de C.V. 14
CHAPTER 8 Market Forecasts 15
8.1 Market Value Forecast 15
8.2 Market Volume Forecast 16
CHAPTER 9 Macroeconomic Indicators 17
CHAPTER 10 Further Reading 19
10.1 Sources 19
10.2 Related Datamonitor Research 19

LIST OF TABLES
Table 1: Mexico Profit Foodservice Market Value: $ billion, 2001-2005 9
Table 2: Mexico Profit Foodservice Market Volume: Transactions million, 2001-2005 10
Table 3: Mexico Profit Foodservice Market Segmentation I: % Share, by Value, 2005 11
Table 4: Mexico Profit Foodservice Market Segmentation II: % Share, by Value, 2005 12
Table 5: Mexico Profit Foodservice Market Value Forecast: $ billion, 2005-2010 15
Table 6: Mexico Profit Foodservice Market Volume Forecast: Transactions million, 2005-2010 16
Table 7: Mexico Size of Population (million) , 2001-2005 17
Table 8: Mexico GDP (1995=100), 2001-2005 17
Table 9: Mexico Inflation, 2001-2005 17
Table 10: Mexico Exchange Rate, 2001 18


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CONTENTS