Introduction

Snacking and soft drink consumption are a hugely and increasingly important part of consumption behavior in the US and Europe. Their growing importance to consumer lifestyles is eroding the factors that make them distinct from other consumption occasions.

Scope

*Quantitative data covering snacking and beverage occasions and occasion values by day-part, category and location.

*Data and analysis of snacking and beverage consumption behavior broken down by age and gender.

*Survey-based insights into consumers' attitudes towards convenience, health and food consumption.

*Detailed action points offering practical strategies based on the trends and insights analyzed in the report.

Highlights

The number of individual snack occasions in Europe is forecast to increase from 272 million occasions per year in Europe to 284.6 billion occasions in 2010. The US is set to show a similar increase from 229.3 occasions in 2005 to 245.8 occasions in 2010.

Consumers in Europe and the US spent almost a quarter of a trillion dollars on non-alcoholic drinks in 2005, with total spending rising at a rate of 2.6% over the 2000-2005 timeframe to reach US$241bn. Every country considered has seen a rise in soft drinks spending, although the size shows some variation.

The average European consumed 215 morning snacks in 2005, 260 afternoon snacks and 219 evening snacks; in the same year, the typical US consumer consumed 231 morning snacks in 2005, 283 afternoon snacks and 261 evening snacks.

Reasons to Purchase

*Obtain exclusive data concerning consumption occasions and consumer spending on snacks and non-alcoholic beverages across all categories

*Understand the attitudes driving changes in consumers' snack and beverage consumption behavior

*View best practice examples of targeting and marketing snacks and beverages to new occasions and consumer groups

Introduction



Snacking and soft drink consumption are a hugely and increasingly important part of consumption behavior in the US and Europe. Their growing importance to consumer lifestyles is eroding the factors that make them distinct from other consumption occasions.



Scope



*Quantitative data covering snacking and beverage occasions and occasion values by day-part, category and location.

*Data and analysis of snacking and beverage consumption behavior broken down by age and gender.

*Survey-based insights into consumers' attitudes towards convenience, health and food consumption.

*Detailed action points offering practical strategies based on the trends and insights analyzed in the report.



Highlights



The number of individual snack occasions in Europe is forecast to increase from 272 million occasions per year in Europe to 284.6 billion occasions in 2010. The US is set to show a similar increase from 229.3 occasions in 2005 to 245.8 occasions in 2010.



Consumers in Europe and the US spent almost a quarter of a trillion dollars on non-alcoholic drinks in 2005, with total spending rising at a rate of 2.6% over the 2000-2005 timeframe to reach US$241bn. Every country considered has seen a rise in soft drinks spending, although the size shows some variation.



The average European consumed 215 morning snacks in 2005, 260 afternoon snacks and 219 evening snacks; in the same year, the typical US consumer consumed 231 morning snacks in 2005, 283 afternoon snacks and 261 evening snacks.



Reasons to Purchase



*Obtain exclusive data concerning consumption occasions and consumer spending on snacks and non-alcoholic beverages across all categories

*Understand the attitudes driving changes in consumers' snack and beverage consumption behavior

*View best practice examples of targeting and marketing snacks and beverages to new occasions and consumer groups