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| Jeux Vidéo Et Loisirs En Réseau > Etude de marché sectorielle |
| The Benefits
of Broadband:
A Research Review of the Benefits
and Impact of Consumer, Business
and Government Adoption |
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|
€ 701,21 |
Editeur
: |
Emarketer |
Langue
: |
Anglais |
Date de publication : |
Avril 2002 |
Taille du document : |
138 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The Benefits
of Broadband:
A Research Review of the Benefits
and Impact of Consumer, Business
and Government Adoption |
|
|
Broadband offers enormous potential to a wide array of organizations, but few
business or policy makers are able to draw on statistics and data to support this
view. eMarketer's report, The Benefits of Broadband: A Research Review of the
Benefits and Impact of Consumer, Business and Government Adoption, is a comprehensive
review of all the available research quantifying the economic benefits of broaband.
The FCC reports that in June 2001, 50% of US zip codes had high-speed lines
in service. eMarketer estimates that there will be 17.6 million households in
the US with broadband internet connections in 2002. The Benefits of Broadband
report reviews the supply and demand for broadband in the US but also analyzes
direct and indirect benefits of widespread adoption. The report analyzes some
of the potential direct benefits including:
- Subscription revenue, IT equipment and peripherals
- Digital TV, interactive TV, set top boxes and gaming consoles
- Home networking and residential gateways
- Related job growth.
Additionally, the report covers the indirect benefits of broadband such as:
- Online content
- Rich and streaming media and online advertising
- Telemedicine
- E-Business
- Telecommuting
- E-Government
- Telephony and communication
- South Korea: a case study.
The report is an essential reference tool for policy makers, industry associations,
marketers, advertisers, lobby groups and anyone working in the broadband, digital
TV, rich media and entertainment sectors.
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I Introduction
II What is Broadband ?
III Consumer Motivations for Getting Broadband
IV Current state of Play
A. Supply
B. Demand
C. Broadband Users
V Digital TV
VI ITV
VII TV or PC
VIII Broadband Infrastructure Costs
IX Benefits of Broadband
A. Direct Benefits
B. Indirect Benefits of Broadband
X South Korea – A Case Study
XI Conclusions
A. Selected Sources
B. Index of Charts
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