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| Equipements Télécoms & Mobiles > Etude de marché sectorielle |
| Europe Online: Access, Demographics and Usage |
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€ 701,21 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Mai 2002 |
Taille du document : |
188 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Europe Online: Access, Demographics and Usage |
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eMarketer's Europe Online: Access, Demographics and Usage is a comprehensive review
of internet users and usage in the 12 "core" countries that best represent
the region's market. With roughly 144.4 million internet users by the end of 2001,
Europe is the second-largest regional market behind Asia-Pacific and ahead of
North America. eMarketer's Europe Online Report reviews internet penetration rates
in each country, how users are accessing the internet, and why.
The report covers the following topics, and more:
- access locations
- online activities (searches, e-mail, IM, gaming, shopping)
- wireless internet penetration
- telecommunication and internet infrastructure in the region
- broadband availability and usage
- The report is the perfect reference tool for companies doing business in Europe,
expanding their offerings online in Europe, marketers working with those companies,
technologists and technology firms
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I Introduction
II Population and Economy
A. Population
B. Economy
III Technology Infrastructure
A. Telecommunications
B. Broadband
C. Internet Access Devices
D. Internet Infrastructure
IV Internet Users and Access
A. Internet Users Worldwide
B. Internet Users in Europe
C. Wireless Internet Users
D. Access Preferences
V Usage and Demographics
A. Usage
B.Demographics
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