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| Location De Véhicules > Etude de marché sectorielle |
| ASPs in Europe: offerings’ positioning
and growth prospects for telecom players |
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€ 2 400,00 |
Editeur
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Idate |
Langue
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Anglais |
Date de publication : |
Décembre 2001 |
Taille du document : |
N/A |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| ASPs in Europe: offerings’ positioning
and growth prospects for telecom players |
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Panorama of ASPs’ offers :
- analysis of players and their positioning: pure players, ASP enablers, integrators,
telecoms operators
- detailed description of service offers
ASPs’ market prospects in Europe :
- prospects according to market segment (large corporations, SMEs, SoHos, …)
- SMEs’ viewpoint
Strategic challenges :
- opportunities for telecoms players (operators, ISPs) : what positioning on
the value chain?
- partnerships and alliances: who governs the ASP offer?
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1/ The ASP offer
A) Typology of applications marketed in ASP mode: office applications, collaborative workplace, e-business, ERP, …
B) Typology of ASPs and their positioning: pure player ASPs, ASP enablers, integrators, telecoms operators, …
C) The ASP model’s value chain: value-added sharing, the ASP enablers’ offering
D) Network and hosting solutions: selected telecoms solutions (LL, xDSL, IP-VPN, …), security, comparison of technologies providing secured high-speed access
E) The offers’ structure:
2/ ASPs and demand
A) Targeted market segments (large corporations, SMEs, SoHos)
B) Applications involved and their positioning on each market segment
C) ASPs’ distribution policies
D) Demand’s perception of ASPs’ offerings
3/ Strategic challenges and future prospects for Telecom players
A) Players’ strategies
B) What positioning for operators and ISPs: strategic shift toward value-added services?
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PPLSEN
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