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| Commerce électronique > Etude de marché sectorielle |
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€ 679,84 |
Editeur
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Emarketer |
Langue
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Anglais |
Date de publication : |
Mai 2002 |
Taille du document : |
76 |
Autres informations : |
Description , Table des matières |
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| Nos documents publics sur le même théme (5) |
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| 202 pages | Janvier 2001 | Anglais
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| Geographic
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| 199 pages | Juillet 2000 | Anglais
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| 50 pages | Janvier 1999 | Anglais
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| 47 pages | Janvier 1993 | Anglais
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general merchandise stores,grocery stores,...,...
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market size and estimates,industry structure, |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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Need to know exactly how far the Consumer Packaged Goods (CPG) industry has come
online? eMarketer's CPG Online Report reviews how CPG companies are working with
each other online and how they are working with the consumer online.
The report covers the following topics:
- value of internet-based trade, by specific CPG sectors (food product, beverage
and tobacco, grocery product)
- CPG information technology spending
- public and private CPG exchanges
- CPG online advertising
- CPG branding online vs. B2C e-commerce sales
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Methodology
I E-Business and the CPG Industry
A.Introduction
B.B2B E-Commerce Activity
C.E-Business Strategy and Spending
D.Public and Private B2B Exchange Initiatives
II CPG Companies and Online Advertising
III CPG Companies and B2C E-Commerce
A.Introduction
B.Website Capabilities of CPG Manufacturers
C.Consumer Shopping Patterns
Index of Charts
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PPLSEN
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