eMarketer’s May 2002 Europe eCommerce Report provides readers with a comprehensive
 
overview of online retailing and ebusiness, in Europe, with a focus on the 12
 
countries eMarketer considers “core” to the region’s internet
 
markets. Whereas previous reports on Europe have included coverage of both internet
 
usage and e-commerce, eMarketer feels that the market has developed to the point
 
that each warrant separate, stand-alone reports.

Drawing upon aggregated survey data, the report reveals that as with internet
 
usage, a digital e-commerce divide continues to exist between the more developed
 
countries of Western Europe and the emerging economies ,of Eastern Europe, borne
 
out by the level of both technology investment and e-commerce spending by consumers
 
and businesses. Europe’s increasing economic unification is likely to facilitate
 
cross-border ,e-commerce transactions for business and consumers, particularly
 
those, in the Euro-zone.

Methodology

I Introduction

II Population and Economy

III Technology Spending

IV Technology Infrastructure

V Total E-Commerce

VI B2B E-Commerce

VII B2C E-Commerce

VIII M- and T-Commerce

Index of Charts