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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| The Outlook for Organic Food and Drinks: Consumer trends and new product development |
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€ 953,48 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Mars 2002 |
Taille du document : |
168 |
Autres informations : |
Description , Table des matières |
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The Outlook for Organic Food and Drinks: Consumer trends and new product development
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The Outlook for Organic Food and Drinks: Consumer trends and new product development |
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Growth Strategies in Organic Food and Drinks: Consumer trends and new product
development, a new management report by Reuters Business Insight, assesses the
implications of consumer trends and external incidences, whilst revealing where
the opportunities for success lie by understanding the momentum behind the growth
of the organic market. The report provides unique comparative 1995-2000 and 2005
forecasted data on the organic market, with a comprehensive analysis of over 400
new product launches, enabling you to develop effective organic sales strategies.
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Chapter 1 Introduction
Chapter 2 Organic momentum
Market overview
Present - Organic market drivers
The future: industry opinion survey
100% organic or organic hybrids
Conclusions
Chapter 3 Regional opportunities
Chapter 4 Organic best practices: NPD and online retailing
Consumer targeting
NPD in organic products
Category specific analysis
Organics and eCommerce case studies
Chapter 5 Action points
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PPLSEN
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