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Publicité Et Marketing > Etude de marché sectorielle
 The Outlook for Organic Food and Drinks: Consumer trends and new product development
€ 953,48
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Mars 2002
Taille du document :
168
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 The Outlook for Organic Food and Drinks: Consumer trends and new product development

Growth Strategies in Organic Food and Drinks: Consumer trends and new product
 
development, a new management report by Reuters Business Insight, assesses the
 
implications of consumer trends and external incidences, whilst revealing where
 
the opportunities for success lie by understanding the momentum behind the growth
 
of the organic market. The report provides unique comparative 1995-2000 and 2005
 
forecasted data on the organic market, with a comprehensive analysis of over 400
 
new product launches, enabling you to develop effective organic sales strategies.


 

Chapter 1 Introduction

Chapter 2 Organic momentum

Market overview

Present - Organic market drivers

The future: industry opinion survey

100% organic or organic hybrids

Conclusions

Chapter 3 Regional opportunities

Chapter 4 Organic best practices: NPD and online retailing

Consumer targeting

NPD in organic products

Category specific analysis

Organics and eCommerce case studies

Chapter 5 Action points


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