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| Beauté - Santé - Hygiène > Etude de marché sectorielle |
| Online Personal Care: Targeting online browsers and increasing customer loyalty |
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€ 953,48 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Avril 2002 |
Taille du document : |
148 |
Autres informations : |
Description , Table des matières |
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| 42 pages | Janvier 2004 | Anglais
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personal care,personal care products,...,cosmetics,...
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| Présentation de l'étude de marché - Description & Table des matières |
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| Online Personal Care: Targeting online browsers and increasing customer loyalty |
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48% of people in Western Europe and 73% of people in the US, have access to the
internet. Of those with home access, 6% in Europe and 14% in the US, have ordered
and bought products or services online. Retailers and manufacturers of personal
care products must understand the ever-changing requirements of the online personal
care buyer and information seeker, in order to formulate successful, long-term
eCommerce strategies and gain ground over their competition. Online Personal Care:
Targeting online browsers and increasing customer loyalty a new report by Reuters
Business Insight, will allow you to understand and identify evolving trends and
drivers that define today's online personal care consumer. Supported with an exclusive
survey of over 7,500 consumers (forming a statistically representative sample
of the adult population in each country) the report will provide you with effective
customer acquisition and retention strategies, that are essential for long term
success.
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EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
CHAPTER 2: MARKET CONTEXT
CHAPTER 3: CUSTOMER FOCUS
CHAPTER 4: COMPETITIVE DYNAMICS
CHAPTER 5: FUTURE FORECASTS
CHAPTER 6: ACTION POINTS
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PPLSEN
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