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| Commerce électronique > Etude de marché sectorielle |
| Marketing Food and Drinks To The Internet Generation: Effective youth targeting and profit opportunities |
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€ 953,48 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Avril 2002 |
Taille du document : |
122 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Marketing Food and Drinks To The Internet Generation: Effective youth targeting and profit opportunities |
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By 2005 every pupil in Western Europe and the USA will have access to the Internet,
while working teens will see their earnings increase by an average of 7.5% year
on year. Marketing Food and Drinks to the Internet Generation: Effective youth
targeting and profit opportunities, a new management report by Reuters Business
Insight, will provide you with a complete forecast to the future of the online
youth market to 2006. Discover new opportunities to reach your market with a comprehensive
analysis of the market drivers, trends and segments in online youth marketing.
The report covers the regions of France, Germany, Italy, Spain, Netherlands, Sweden,
UK and US. Online habits are analysed by time, age group and gender equipping
you with all the data analysis needed to effectively target the 5 -12 and 13-17
year old youth market.
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EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
CHAPTER 2: MARKET CONTEXT
CHAPTER 3: CUSTOMER FOCUS
CHAPTER 4: COMPETITIVE DYNAMICS
CHAPTER 5: FUTURE FORECASTS
CHAPTER 6: ACTION POINTS
CHAPTER 7: APPENDIX
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PPLSEN
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