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Cabinet Conseil Et Audit > Etude de marché sectorielle
 mCommerce in European Financial Services: Is Europe ready for mobile finance?
€ 953,48
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Mars 2002
Taille du document :
116
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 mCommerce in European Financial Services: Is Europe ready for mobile finance?

As levels of handset ownership within Europe reach saturation and migration to
 
2.5G and 3G technologies occur, mCommerce will become the 'killer' application
 
for financial services organisations. Mobile financial services strategies will
 
open a significant channel through which oranisations can add value to service
 
offerings and differentiate from competitors. mCommerce in Financial Services:
 
Is Europe ready for mobile finance? a new management report by Reuters Business
 
Insight provides detailed analysis of the potential for mCommerce within the financial
 
services industry. The report will cut through the hype of the past 3 years and
 
provide you with clear, innovative and high impact mCommerce strategies.


 

CHAPTER 1: INTRODUCTION

CHAPTER 2: OVERVIEW OF MOBILE COMMERCE AND MOBILE FINANCIAL SERVICES IN EUROPE

CHAPTER 3: MOBILE BANKING MARKETS IN EUROPE

CHAPTER 4: MOBILE BROKING MARKETS IN EUROPE

CHAPTER 5: PERCEPTIONS OF MOBILE FINANCIAL SERVICES


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