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| Cabinet Conseil Et Audit > Etude de marché sectorielle |
| mCommerce in European Financial Services: Is Europe ready for mobile finance? |
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€ 953,48 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Mars 2002 |
Taille du document : |
116 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| mCommerce in European Financial Services: Is Europe ready for mobile finance? |
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As levels of handset ownership within Europe reach saturation and migration to
2.5G and 3G technologies occur, mCommerce will become the 'killer' application
for financial services organisations. Mobile financial services strategies will
open a significant channel through which oranisations can add value to service
offerings and differentiate from competitors. mCommerce in Financial Services:
Is Europe ready for mobile finance? a new management report by Reuters Business
Insight provides detailed analysis of the potential for mCommerce within the financial
services industry. The report will cut through the hype of the past 3 years and
provide you with clear, innovative and high impact mCommerce strategies.
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CHAPTER 1: INTRODUCTION
CHAPTER 2: OVERVIEW OF MOBILE COMMERCE AND MOBILE FINANCIAL SERVICES IN EUROPE
CHAPTER 3: MOBILE BANKING MARKETS IN EUROPE
CHAPTER 4: MOBILE BROKING MARKETS IN EUROPE
CHAPTER 5: PERCEPTIONS OF MOBILE FINANCIAL SERVICES
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PPLSEN
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