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| CRM - Gestion De La Relation Client > Etude de marché sectorielle |
| Customer Relationship Management: Practical strategies for successful implementation |
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€ 953,48 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Mai 2002 |
Taille du document : |
180 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Customer Relationship Management: Practical strategies for successful implementation |
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CRM has been positioned as the tool best suited to enable customer loyalty, targeted
and focused marketing, the development of effective value propositions and the
recruitment of new customers. This hype and the perceived pressure on the boardroom
for quick 'silver bullets' has meant that CRM has suffered the same fate as ERP
systems in the mid 90's,resulting in catastrophic and highly publicised project
failures. Customer Relationship Management -Practical strategies for successful
implementation -provides a fresh overview of the global CRM market place from
both a technology and process perspective. As the industry tries to reposition
itself, the report communicates how the CRM philosophy can be converted into real
and demonstrable projects delivering real value and competitive advantage.
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EXECUTIVE SUMMARY
CHAPTER 1: DEFINING CRM: INFLUENCING CUSTOMER BEHAVIOUR
CHAPTER 2: THE CRM PREREQUISITE: PREPARING FOR THE JOURNEY
CHAPTER 3: MARKET TRENDS ISSUES & VENDORS
CHAPTER 4: DEVELOPING A SUCCESSFUL IMPLEMENTATION STRATEGY
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PPLSEN
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