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Marketing - Publicité - Promotion > Etude de marché sectorielle
 Global Organizational Design
€ 953,48
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Mars 2002
Taille du document :
172
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Global Organizational Design

One of the most significant changes in the past five years has been the expansion
 
of market reach for companies around the globe. Technology enables greater market
 
access, better customer interactions and reduces the cost of acting beyond the
 
traditional geographic borders that defined most companies. Companies both large
 
and small are now catering to multi-domestic, cross-border, international and
 
global customers, either directly or through partnerships and alliances. This
 
report will look at how leaders design a company to execute on a global strategy.
 
How does the design of functions, business units or geographic organizations change?
 
Are there new organizational forms? Do some work better in different cultures?


 

Chapter 1 Preface

Chapter 2 Executive Summary

Chapter 3 What is a Global Business?

Chapter 4 Interview Excerpts

A Perspective from the Middle-East

A Perspective from a Global Consulting Firm

A Perspective from an Early Stage Canadian Start-Up

The mCommerce Perspective

A Perspective from a Global Non-Profit Organization

A Perspective from a Multi-Domestic Systems Integrator

A Perspective from a Global Professional Services Firm

A Perspective from an Agricultural Cooperative

Chapter 5 Case Study: The Next Wave in Outsourcing… China


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