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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Global Organizational Design |
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€ 953,48 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Mars 2002 |
Taille du document : |
172 |
Autres informations : |
Description , Table des matières |
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| 60 pages | Octobre 2002 | Anglais
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| Main
focus: |
catering,hospitality,food service
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| Research
focus: |
market outlook,market definition, |
| Geographic
focus: |
united kingdom |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Global Organizational Design |
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One of the most significant changes in the past five years has been the expansion
of market reach for companies around the globe. Technology enables greater market
access, better customer interactions and reduces the cost of acting beyond the
traditional geographic borders that defined most companies. Companies both large
and small are now catering to multi-domestic, cross-border, international and
global customers, either directly or through partnerships and alliances. This
report will look at how leaders design a company to execute on a global strategy.
How does the design of functions, business units or geographic organizations change?
Are there new organizational forms? Do some work better in different cultures?
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Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 What is a Global Business?
Chapter 4 Interview Excerpts
A Perspective from the Middle-East
A Perspective from a Global Consulting Firm
A Perspective from an Early Stage Canadian Start-Up
The mCommerce Perspective
A Perspective from a Global Non-Profit Organization
A Perspective from a Multi-Domestic Systems Integrator
A Perspective from a Global Professional Services Firm
A Perspective from an Agricultural Cooperative
Chapter 5 Case Study: The Next Wave in Outsourcing… China
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