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Datamonitor's Agricultural Products in Italy industry profile is an essential resource for top-level data and analysis covering the agricultural products industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic and demographic data affecting the market

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The agricultural products market consists of cereals, roots and tubers, sugarcrops, sugars and sweetners, oilseeds, fruit, vegetables, vegetable oil, treenuts, beans and pulses, spices, coffee, tea and cocoa. It does not include forage products. In addition, products consumed at a subsistence level are not given a market value, although they are included in market volumes. Also, any part of production that is wasted has been disregarded. Market values are calculated at retail selling price (RSP) for those products that are sold to consumers in their original form. However, where products have been processed into other forms of foodstuff, values have been calculated at producers selling price. Market volumes reflect domestic supply of agricultural products. Any currency conversions included in this report have been calculated using constant 2004 annual average exchange rates.

For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, South Korea and Taiwan.

Europe comprises France, Germany, UK, Belgium, Italy, Netherlands, Spain, Russia, Sweden, Czech Republic, Norway and Denmark.

The global market is comprised of Asia-Pacific, Europe, Brazil, Canada, Mexico, South Africa, and the US.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Competitive Landscape 13
CHAPTER 7 Leading Companies 14
7.1 Carrefour S.A. 14
7.2 Conad 14
7.3 Coop Italia 14
7.4 Esselunga 15
7.5 Interdis 15
7.6 Auchan Groupe 15
CHAPTER 8 Market Forecasts 16
8.1 Market Value Forecast 16
8.2 Market Volume Forecast 17
CHAPTER 9 Macroeconomic Indicators 18
CHAPTER 10 Further Reading 20
10.1 Sources 20
10.2 Related Datamonitor Research 20

LIST OF TABLES
Table 1: Italy Agricultural Products Market Value: $ billion, 2000-2004 9
Table 2: Italy Agricultural Products Market Volume: Metric tonnes million, 2000-2004 10
Table 3: Italy Agricultural Products Market Segmentation I: % Share, by Volume, 2004 11
Table 4: Italy Agricultural Products Market Segmentation II: % Share, by Value, 2004 12
Table 5: Italy Agricultural Products Market Value Forecast: $ billion, 2004-2009 16
Table 6: Italy Agricultural Products Market Volume Forecast: Metric tonnes million, 2004-2009 17
Table 7: Italy Size of Population (million) , 2000-2004 18
Table 8: Italy GDP (1995=100), 2000-2004 18
Table 9: Italy Inflation, 2000-2004 18
Table 10: Italy Exchange Rate, 2000 19


CONTENTS