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| Industrie Pharmaceutique > Etude de marché sectorielle |
| Financial Markets Research: Santarus, Inc.'s Zegerid - Fast-acting formulation gaining momentum in GERD |
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€ 3 040,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Août 2006 |
Taille du document : |
12 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
|
| Financial Markets Research: Santarus, Inc.'s Zegerid - Fast-acting formulation gaining momentum in GERD |
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Introduction
Following the lackluster 2004 launch of an oral suspension formulation of Santarus' lead product, Zegerid (a fast-acting proton pump inhibitor) much of Santarus' future success is tied to the commercial potential for the recently launched Zegerid oral capsule formulation to drive near-term revenues.
Scope
Analyzes the commercial potential for Santarus' Zegerid capsule, the first fast-acting capsule PPI to be approved the US FDA
Datamonitor interviewed eight gastroenterologists and primary care physicians familiar with the Zegerid oral capsule in the course of research
Highlights
Despite a very competitive prescription PPI landscape, we believe that Zegerid's rapid absorption profile and data supporting its use in patients with nocturnal breakthrough GERD symptoms should provide Santarus and its marketing partner Otsuka with a relatively compelling marketing message for physicians.
As a result, we forecast US Zegerid revenues slightly ahead of Wall Street consensus.
Reasons to Purchase
Understand the commercial potential for Santarus' Zegerid through in-depth analysis based on interviews with leading experts
Anticipate likely changes in the future market dynamics for GERD therapies following the likely success of Zegerid
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Introduction
Following the lackluster 2004 launch of an oral suspension formulation of Santarus' lead product, Zegerid (a fast-acting proton pump inhibitor) much of Santarus' future success is tied to the commercial potential for the recently launched Zegerid oral capsule formulation to drive near-term revenues.
Scope
Analyzes the commercial potential for Santarus' Zegerid capsule, the first fast-acting capsule PPI to be approved the US FDA
Datamonitor interviewed eight gastroenterologists and primary care physicians familiar with the Zegerid oral capsule in the course of research
Highlights
Despite a very competitive prescription PPI landscape, we believe that Zegerid's rapid absorption profile and data supporting its use in patients with nocturnal breakthrough GERD symptoms should provide Santarus and its marketing partner Otsuka with a relatively compelling marketing message for physicians.
As a result, we forecast US Zegerid revenues slightly ahead of Wall Street consensus.
Reasons to Purchase
Understand the commercial potential for Santarus' Zegerid through in-depth analysis based on interviews with leading experts
Anticipate likely changes in the future market dynamics for GERD therapies following the likely success of Zegerid
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