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| Services Publics Collectifs > Etude de marché sectorielle |
| Positioning eGovernment in Constituent-Centric Service (Strategy Focus) |
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€ 1 516,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Septembre 2006 |
Taille du document : |
11 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Positioning eGovernment in Constituent-Centric Service (Strategy Focus) |
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Introduction
Despite agencies' efforts to develop constituent-centric service and adopt eGovernment strategies, the government market remains highly fragmented with significant barriers to entry. This brief offers advice to vendors developing go-to-market strategies for eGovernment solutions.
Scope
Analysis of successful sales strategies currently used by vendors serving the eGovernment market
Advice for eGovernment vendors looking to enter or expand their position in the government market
Profiles of leading eGovernment vendors
Highlights
Vendors face a number of challenges as they develop go-to-market strategies for approaching governments. Building strong, ongoing relationships with stakeholders within government, partner vendors and prior clients will help vendors approach governments more easily.
Because the government market is also highly fragmented, there is no single eGovernment solution that will serve all customers. Offering hosted solutions, providing assistive technologies and bundling solutions are examples of methods vendors use to align their products to the needs of individual agencies.
Reasons to Purchase
Validate your messaging and positioning in the government market
Compare your sales strategies to those used by leading vendors in the market
Incorporate current research into go-to-market approaches
|
|
Introduction
Despite agencies' efforts to develop constituent-centric service and adopt eGovernment strategies, the government market remains highly fragmented with significant barriers to entry. This brief offers advice to vendors developing go-to-market strategies for eGovernment solutions.
Scope
Analysis of successful sales strategies currently used by vendors serving the eGovernment market
Advice for eGovernment vendors looking to enter or expand their position in the government market
Profiles of leading eGovernment vendors
Highlights
Vendors face a number of challenges as they develop go-to-market strategies for approaching governments. Building strong, ongoing relationships with stakeholders within government, partner vendors and prior clients will help vendors approach governments more easily.
Because the government market is also highly fragmented, there is no single eGovernment solution that will serve all customers. Offering hosted solutions, providing assistive technologies and bundling solutions are examples of methods vendors use to align their products to the needs of individual agencies.
Reasons to Purchase
Validate your messaging and positioning in the government market
Compare your sales strategies to those used by leading vendors in the market
Incorporate current research into go-to-market approaches
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PPLSEN
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