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| Textile, Habillement > Etude de marché sectorielle |
| Profile of Spyder Active Sports: A Leader in Performance Ski Wear |
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€ 295,00 |
Editeur
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Textiles Intelligence |
Langue
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Anglais |
Date de publication : |
Mars 2006 |
Taille du document : |
10 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Profile of Spyder Active Sports: A Leader in Performance Ski Wear |
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USA-based Spyder specialises in high performance ski wear. Its highly
respected products are designed for, and priced at, the top end of the
market. Since the company began in 1978 it has sought to appeal to
professional skiers and those who aspire to be like them. Indeed, it
was founded—and is still managed—by a former Canadian ski
champion, David Jacobs.
The company grew steadily until the late 1980s when its sales began
to grow exponentially. “The high performance market just expanded
around us”, explained Mr Jacobs as his firm saw demand for hightech
garments spread from professional to recreational skiers.
Today sales continue to increase at double digit rates annually. The
boost in growth has been helped by the company’s high profile
sponsorship of the US, Canadian and Austrian ski teams.
|
|
USA-based Spyder specialises in high performance ski wear. Its highly
respected products are designed for, and priced at, the top end of the
market. Since the company began in 1978 it has sought to appeal to
professional skiers and those who aspire to be like them. Indeed, it
was founded—and is still managed—by a former Canadian ski
champion, David Jacobs.
The company grew steadily until the late 1980s when its sales began
to grow exponentially. “The high performance market just expanded
around us”, explained Mr Jacobs as his firm saw demand for hightech
garments spread from professional to recreational skiers.
Today sales continue to increase at double digit rates annually. The
boost in growth has been helped by the company’s high profile
sponsorship of the US, Canadian and Austrian ski teams.
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PPLSEN
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