Ajouter aux favoris   Ajouter cette page à mon bookmark --- SOCIAL BOOKMARKING --- Digg Furl del.icio.us Netscape

Home textiles are among the most dynamic export segments in India’s
textile industry. By focusing on the US market, India has become the
USA’s leading foreign supplier of towels, and one of its top three
foreign suppliers of cotton sheets. Its success in home textile exports
stems largely from the efforts of a few dynamic companies such as
Welspun India, Abhishek Industries and Alok Industries. These
companies have become India’s top three home textile exporters and,
spurred by their global ambitions and buoyed by their export success,
they are in the midst of implementing large expansion programmes.
Welspun India is India’s largest maker and exporter of terry towels,
and has emerged as the largest overseas supplier of terry towels to the
USA. The company has an aggressive strategy to grow its business by
expanding capacity, establishing a subsidiary in the USA, and moving
up the value chain by selling innovative and differentiated products.
Abhishek Industries is the second largest producer and exporter of
terry towels in India. The company has been following a growth
strategy for its textile business which is similar to that of Welspun,
including an aggressive expansion of capacity, the establishment of
subsidiaries in the USA and Europe, and an emphasis on value added
terry towels. Alok Industries, a large integrated textile player, entered
the home textiles business as recently as 2003 by exporting bed linen.
The business has been growing rapidly and has acted as a growth
engine for the company. Alok has already emerged as the second
largest overseas exporter of bed sheets to the USA.

Home textiles are among the most dynamic export segments in India’s
textile industry. By focusing on the US market, India has become the
USA’s leading foreign supplier of towels, and one of its top three
foreign suppliers of cotton sheets. Its success in home textile exports
stems largely from the efforts of a few dynamic companies such as
Welspun India, Abhishek Industries and Alok Industries. These
companies have become India’s top three home textile exporters and,
spurred by their global ambitions and buoyed by their export success,
they are in the midst of implementing large expansion programmes.
Welspun India is India’s largest maker and exporter of terry towels,
and has emerged as the largest overseas supplier of terry towels to the
USA. The company has an aggressive strategy to grow its business by
expanding capacity, establishing a subsidiary in the USA, and moving
up the value chain by selling innovative and differentiated products.
Abhishek Industries is the second largest producer and exporter of
terry towels in India. The company has been following a growth
strategy for its textile business which is similar to that of Welspun,
including an aggressive expansion of capacity, the establishment of
subsidiaries in the USA and Europe, and an emphasis on value added
terry towels. Alok Industries, a large integrated textile player, entered
the home textiles business as recently as 2003 by exporting bed linen.
The business has been growing rapidly and has acted as a growth
engine for the company. Alok has already emerged as the second
largest overseas exporter of bed sheets to the USA.